Ford Fiesta stars on Familia de Circo on Tr3s
Auto giant Ford Motor Company joins forces with Tr3s to star in the network’s new reality series “Familia de Circo”, which captures the heart and humor of Circo Hermanos Vázquez – a Hispanic family-run circus with a 40-year legacy. Under the co-created program, Tr3s will champion Ford’s Fiesta Movement, aimed to target millennials, by seamlessly integrating their brand message and assets within the synopsis of the episode through product placement, branded recaps and digital engagement on the multi-media reality series.
For ages, federal policy has encouraged advertisers to advertise by making it cost-effective, tax-wise. But now, some in Congress are reportedly thinking about reversing that longstanding tradition. by Francisco Montero / Fletcher, Heald & Hildreth, P.L.C.
The history of advertising has been one of delegation, trust and evaluation by intermediate metrics. In these areas, advertising’s past will not define its future.
{Why it is crucial to connect the dots between the consumer, music discovery, music consumption, and copyright monetization} by Peggy Dold / Navigation Partners LLC
At first blush, “beating the market” might sound like an expression better suited to investing or financial management than to business strategy. When you think about it, though, overcoming the profit-depleting effects of market forces is the essence of good strategy—what separates winners from losers, headline makers from also-rans. A focus on the presence, absence, or possibility of market-beating value creation should therefore help transform any discussion of strategy from something vague and conceptual into something specific and concrete.
APCO Insight revealed its list of the 100 Most Loved Companies. The Walt Disney Company tops the list followed by Yahoo!, Google and Sony respectively.
The idea of TV as the “first screen” and other devices as the “second” or “third” screens is dead. Today, the first screen is whichever one a consumer is looking at, according to “Social TV: Marketing to Viewers in Real Time,” a new report from eMarketer.
T-Mobile announced a multi-year partnership with international singer, songwriter and Grammy Award-winning music icon, Shakira.
By Lili Gil Valletta, Co-founder XL Alliance & Media Contributor
Spanish Broadcasting System Inc., (SBS) announced the appointment of Bill Shadorf to Vice President of Corporate Sales-West Coast Market Manager for Spanish Broadcasting System, Inc, (SBS). Mr. Shadorf will oversee all sales and operations for SBS West Coast Division.
The country’s most influential marketers spoke to more than 2,000 attendees at the sold out Masters of Marketing Conference of the ANA (Association of National Advertisers).
Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This represents an 18 percent increase over last year’s first-half ad revenues of $17 billion.
You’re out for your morning run and you see a family of deer, a rare sight in your neighborhood. Your first thought is, “I need to Instagram this.” It’s lunchtime and you fancy somewhere new: you go to FourSquare, Yelp, Urbanspoon to see what restaurants your friends recommend.
webcitygirls// continues evolving. As part of this evolution, a redesigned webcitygirls.com has been created serving as a platform launch for a one-of-a-kind webNovela, titled “Las Bobas No Velan Sus Cuentas” which debuted on October 3, via You Tube Space Coast channel and webcitygirls// site. 
Through our blog series covering Tr3s’s 2012 study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, we’ve shown that Hispanic Adult Millennials assess all life choices for risk, they see money as a protective talisman because “anything can happen,” and they seek balance instead of extremes.
Local broadcast and cable ratings increasingly are falling outside the traditional 10% benchmark error range that has served as the mainstay used in advertising negotiations. This is according to new study findings which show random error in Nielsen diaries continues to grow.
Nielsen announced the commercial launch of Nielsen Twitter TV Ratings for the measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”-the number of people tweeting about TV programs-but also the much larger “audience” of people who actually view those Tweets.
