State of Mind or Share of Wallet [INSIGHT]
The expanding middle class meets rising food prices. The convergence of these two mega trends is set to dramatically and permanently reshape the consumer landscape.
Article placement: Top News
Azteca America launches Noticiero Azteca America West Coast
On Monday, October 14, Azteca America will premiere Noticiero Azteca America West Coast, a daily newscast that will air at 5:30 pm and offer the most up-to-date news and information that affect Latino viewers on the West Coast of the United States.
Total Brand Experience inspired by Brand Purpose key to Marketing Success
For successful companies, brand purpose is vital for inspiring and driving the total brand experience, according to the joint Marketing2020 study by ANA (Association of National Advertisers) and EffectiveBrands. Marketing2020 examines today’s over-performing brands and their leaders, including 250 CMOs and more than 10,000 marketers across 92 countries.
What other factors, besides generation and length of time in the US account for differences in consumer behavior? [INSIGHT]
In addition to generation and length of time in the US, many factors account for the differences in consumer behavior. Language and culture influence consumer behavior on the interpersonal and public level.
Far From Home, an Observation of Physical Distance [INSIGHT]
Meet Jorge. Born in Colombia, he visited the United States almost 25 years ago. Jorge did not come to chase the ‘American Dream.’ He did not come to raise a family. He did not come to find love. A self-confessed travieso, Spanish for troublemaker, Jorge felt he could use a hiatus from the temptations of his hometown Cartagena. He was in his early thirties and needed to grow up. Six months with his more mature younger sister he hoped would do the trick. Jorge never went back to Colombia. Without ever intending do so, he permanently left his home. Yet interesting enough, ‘home’ never left him.
The Importance of Home for Hispanic Consumers [INSIGHT]
You know you’re in “the Valley” when you start to see palm trees lining the roads and you get a whiff of carne asada on every street corner. It’s more than just a cluster of cities in Texas, it is a state of mind. As marketers, we want to try our best to reach consumers in the best possible ways. We want them to connect to our message, engage in our brand and ultimately buy our products. When we analyze Hispanic consumers in the US many of us break them down by generation, length of time in the US, education, basic demographics, but that is sometimes not enough. If we seriously want to understand consumers we must understand the places in which they live.
How the Hispanic Consumer is Influencing the Entertainment Industry
It’s no secret that Hispanic consumers are driving growth across a range of industries in the U.S., so it makes sense that many companies aren’t asking if this demographic is affecting the nation. Rather, they’re asking how they’re affecting it.
Digital Distress: What Keeps Marketers Up at Night? [REPORT]
Marketers report strong doubts about their skills, effectiveness and ability to measure the impact of their campaigns according to research released from Adobe.
Hispanic Hearts Beat in Spanish, Minds Tick in English [INSIGHT]
If you’ve been keeping an eye on the news lately you’ve seen Univision posted some pretty big numbers. “Univision’s average of 1.81 million viewers aged 18-to-49 so far in July tops Fox, NBC and CBS, who are all clustered just under 1.5 million, the Nielsen company said.”
Granted, there are far fewer options in Spanish TV than there are in English, so Univision’s numbers get a big boost from lesser fragmentation…but still, those are some pretty big numbers, especially in that young demo. If you’re a brand looking for customers, Univision’s audience is tough to ignore.
English-only Hispanic Advertising [INSIGHT]
Almost all Hispanic advertising shares one thing – the Spanish language. Hispanic marketing is big business, involving organizations from all segments of society and our economy. Yet almost all Hispanic advertising involves Spanish in some way.
Ford Zones in on Mobile Video for Hispanic Car Buyers [INSIGHT]
National activity and regional spot marketing, where dealers keep the overall brand in tune to the local nuances, drive Ford Motor Co.’s digital brand strategy for US Hispanics. David Rodriguez, multicultural marketing manager at the automaker, spoke with eMarketer’s Danielle Drolet about the demographic, its mobile-skewing behaviors and the state of Spanish-language search.
Coca-Cola fights FOMO with ‘Social Robots’ [INSIGHT & VIDEO]
This year marked the 10th anniversary of Coca-Cola’s Summer Love Festival: three days of parties, games, spas and music for Israeli teens—all with unlimited access to Coca-Cola. Of course, not every teenager who’d like to go can attend, setting up those who are absent for a serious case of FOMO: the fear of missing out, and in this case, the uneasy feeling that your peers are having a better time than you are. So Coca-Cola created a solution for a few of those left out: Social Robots, which allowed teens to join the fun virtually.
Best Global Brands Report
With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3.
Emilio Romano to depart Telemundo Media
Emilio Romano – President of Telemundo Media as resigned his position in the company.
Hispanic TV Summit: Presburger Shares Dual Vision for Latino Film, TV Projects
Exec Explains Guiding Principles Behind Pantelion, Televisa USA Content
As CEO of Pantelion Films and managing director of Televisa USA, Paul Presburger’s perspectives of creative projects aimed at the Hispanic community are informed by two visions.
Hispanic TV Summit: Big Events Drive Viewers, Sponsorship Revenue
But Nets Should Plan Ahead
Major sporting, music or entertainment events can drive viewership and sponsorship revenue to Hispanic networks, but executives at a panel discussion at Wednesday’s Multichannel News/B&C Hispanic TV Summit said networks should plan well in advance to capitalize on tentpole events.
Hispanic TV Summit: To Tier or Not To Tier?
Execs Say Hispanic Nets Need to Break Free of Tier Restraints
Executives at several top Hispanic networks said pigeon-holing channels by placing them in tiers, at Wednesday’s Multichannel News/B&C Hispanic TV Summit.
Hispanic TV Summit: Ad Challenges Grow As Market Expands
Perspectives vary on best routes to audience
As the Hispanic TV audience keeps exploding, marketers face challenges in terms of effectively targeting their messages.
SPORTSMANIAS launches
SPORTSMANIAS got in the business of creating a special niche demographic site and app that has captivated avid sports fans, including specific content for the Hispanic market.
Hispanics Emerge as One of America’s Most Socially Conscious Population Segments [INSIGHT & REPORT]
American demand for cause is stronger than ever, especially among multicultural consumers. According to the 2013 Cone Communications Social Impact Study , Hispanics represent one of the most actively-engaged population segments to-date and exhibit stronger inclinations to purchase cause-related products as well as participate in corporate social responsibility (CSR) efforts:
