Article placement: Top News

Is Miami the next innovation capital?

The possibilities of turning Miami into Latin America’s technology capital awaken the enthusiasm within investors and entrepreneurs in the region. Even further than the encouraging aspects, the challenge lies in generating a stimulating environment that contributes to innovative ideas.

The New Latino: Young and Ready to Spend [INSIGHT]

Gone are the days of stereotyping a Hispanic as a Spanish-speaking morenito immigrant. In short, the new Latino can be described as American-born, driven and ambicultural, embracing both the Latino and American sides of their identity.

Making Sense of Blurring Channels marks the latest Key Digital Trend

Omnichannel marketing first took hold among retailers anxious to tap into consumers’ time-, place-, platform- and device-shifting habits, and digital continues to blur where, when and how people interact with marketers, according to a new eMarketer report, “Key Digital Trends for Q3 2013: How Omnichannel Is Blurring Boundaries Everywhere.”

The Demographics of Cross-Screen Jumpers [INFOGRAPHIC]

In the last three years, the growth of smartphones and tablets has doubled the amount of time Americans spend online, says this week’s infographic, and they’re spending most of that time jumping between mobile and PC platforms.

Hispanic Adult Millennials and Work [INSIGHT]

With Labor Day behind us, it’s time once again to get back to work and school. When it comes to work, recent studies have shown that Hispanic Adult Millennials (ages 18-34) continue to be hit hard by the tough economic conditions since 2008 – however, bilingual Hispanics in this age group appear to be faring better than those who are foreign-born and Spanish-dominant.

Latinos and the Entertainment Industry [INSIGHT]

Few would argue against the importance of appealing to a U.S. Hispanic population numbering 52 million (U.S. Census Bureau, 2013) and with a purchasing power of $1.2 trillion (Selig Center for Economic Growth, 2012). But can this critical segment of the population truly be targeted effectively? The answer is a resounding yes, and the entertainment industry showcases many reasons why.

In this 21st century advertising ‘blip’, whither Hispanic agencies?

A Blip for Mainstream Giants, A Boon for Smart Nimble Hispanic Agencies

By: Liz Castells-Heard

In an incisive and thoughtful Ad Age article of 8/27, Judy Shapiro sounds the death knell for the agency business we’ve known for the last 50 years. The slowing economy and explosion of game-changing technology challenges the huge organizations that often ‘stifle innovation, imagination and initiative.  Such as the great American Dream goes, so goes Madison Avenue’.  

Bullish on Digital [REPORT]

As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies.

Don’t Just Quit On Me, Millennials

Millennials, those born after 1980, expect to change jobs at least every three years. That means that every few years — unless you’ve been fired — you will need to resign. This is especially true in media and advertising, where change is constant and new opportunities come along frequently.

U.S. Advertising Expenditures Increased 3.5% in the Second Quarter Of 2013

Total advertising expenditures in the second quarter of 2013 increased 3.5 percent from a year ago and finished the period at $35.8 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first six months of the year grew 2.0 percent to $68.9 billion.

Retail Industry remains the Largest Spender in US Digital Advertising

The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate (CAGR), according to a new eMarketer report, “The US Retail Industry 2013: Digital Ad Spending Forecast and Key Trends.”

21% of Married-Couple HHs have at least One Foreign-Born Spouse [REPORT]

  The U.S. Census Bureau reported today that 11.4 million married-couple households, or 21 percent of all married-couple households in America in 2011, had at least one spouse born in another country. About 13 percent (7.3 million) of households had two foreign-born spouses, and 7 percent (4.1 million) had one native-born and one foreign-born spouse.

Everybody Loves Biculturals

  It seems whenever the conversation turns to the Hispanic market, everybody focuses on biculturals. Whether its veteran Hispanic marketers or newbie brands looking to increase their investment in the Hispanic market, everybody asks about bicultural Hispanics.

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