Despite the sluggish economy, the spirits industry poured on growth in 2012, and it’s no coincidence that the number of distilleries across the U.S. is continuing to rise. Instrumental in driving growth were small-batch bourbons, whiskeys and single malt Scotches, plus innovations in flavor (think Fireball Cinnamon Whiskey and dessert-inspired Pinnacle Whipped Vodka).
The US may be the world’s largest ad market, but advertisers still spend more to reach consumers in other markets, particularly those in Australia and Europe, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.
This year, Alma DDB had the honors of not only taking home the title of “Agency of the Year,” but also winning two of the six categories awarded for two of its clients: State Farm, for the Multiethnic Interactive Media category and Tobacco Free Florida, for the Multiethnic Talent in Advertising category.
Los Tweens & Teens has partnered with Ford Motor Company to publish an important series regarding how parents can inspire a love for science, technology, engineering, and mathematics in their young girls.
Sensis won a contract from the South Coast Air Quality Management District (SCAQMD) to help raise awareness about the effect wood burning has on the region’s air quality.
The ANA (Association of National Advertisers) and 4A’s announced new guidelines to help agencies and clients improve their productivity in the agency search process.
Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said marketing.
A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. revealed that a staggering 85 percent of marketers believe that mobile is a gateway to new markets and audiences.
By Dr. Carlos E. Cortés / Univision Insights
Let’s start with an oft-repeated misperception, one I sometimes hear even from other Latinos: that Hispanics are just “another immigrant group.” History tells a different story. Certainly most of us have some immigrant heritage, a rich heritage at that. For me, this includes my three immigrant grandparents, including one from Guadalajara, Mexico. However, many Hispanics have a heritage that does not involve immigration because their ancestors did not come to the United States – the United States came to them.
NGL Media announced the launch of the first ever Latino Digital Video Summit hosted by Disney ABC Television Group, taking place in Los Angeles on Tuesday, October 29th on The Walt Disney Studio Lot from 2pm – 7pm.
“Thinking Under the Influence: The Next Five Years,” taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30, will once again bring together the highest caliber of speakers, including notable newsmakers, CMOs and industry experts, to showcase the best of Hispanic and Latin American marketing and creativity.
Millennials coming of age today are entering adulthood under a unique set of circumstances. They have access to technology that Boomers and Xers did not have at that stage of life. They’re concerned about climate change, as natural disasters strike with severity and frequency. Growing up in a post-9/11 world has inspired a greater sense of caution. Most importantly, the difficult economic conditions since 2008 have changed their timelines for typical adult experiences like establishing a career, moving out of their parents’ house, getting married, and starting families. How is this combination of factors affecting their life choices and experiences?
With newspaper as their number one source for coupons and deals, these promotion-sensitive millennials are getting their savings the same way as all other consumers across age groups and income levels with 51 percent indicating this print source is their first choice for savings. The top five places all respondents most often get their coupons and deals from are the newspaper; emails/coupon alerts; Internet searches; mailbox; and retail circulars. For millennials, in-store exceeds their use of retail circulars by 4 percentage points to rank fifth.
Wave, the first social media study on a global scale, has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. As part of this year’s survey, the importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behavior. These insights offer brand marketers an opportunity to create customized media strategies that speak to consumers locally at the global level.
Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to Interactive Advertising Bureau (IAB) analysis of figures released today in a new IAB study, produced by Ovum, which updates the landmark “Marketer Perceptions of Mobile Advertising” survey of 2011.
Brown-Forman Corporation announced the appointment of Alejandro Solorio as multicultural marketing manager. In this role, Solorio is responsible for the creation and activation of multicultural programs that will grow Brown-Forman’s share among high-growth multicultural consumer segments.
The National Football League (NFL) has not been shy in its pursuit of Latino viewers. The most popular sports league in America wants to win over the fasting-growing demographic in America.
Fully 91% of American adults own a cell phone and many use the devices for much more than phone calls.
Millennial males in the US have earned a reputation as laggards. But that’s not how today’s young men regard themselves, according to a new eMarketer report, “Taking the Measure of Millennial Men: As Sort-of-Grownups, as Digital Users, as Consumers.”
To get a handle on how the shopping dynamics of consumers around the world are changing after the recession, Nielsen analyzed consumer transactions totaling $33 trillion in GDP across 14 countries* to see how people are shopping these days. The analysis looked at year-over-year growth rates for a three-year period and found that while spending intentions around the world are up, trips per household are either flat or declining, reflecting a new consumer mindset across both developed and developing markets.
