The Measurement Problem
It is a paradox that measurement, a discipline so predicated on objectivity, can sometimes be so subjective.
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NGL Media Latino Digital Video Summit announces Line-Up
The Latino Digital Video Summit will be unlike any event ever assembled with an exclusive focus on how Latinos are influencing the Digital video space from a media, marketing and entertainment perspective.
Cordero departing Fox Deportes heading to HBO LatAm.
Vincent Cordero EVP and GM of FOX Deportes has announced his resignation and will be heading to Miami to be COO of Time Warner’s HBO Latin America
Millennials and Hispanics Fuel Private Label Growth [INSIGHT]
In our July 25th e-newsletter, we talked about how the lingering effects of the Great Recession have opened a new era in U.S. society we call Societal Reset, as consumers adjust their behaviors to meet more realistic economic expectations. One marker in many food categories is the growing appeal of Private Label brands (i.e., store brands) across several demographic segments.
Hispanics and the Four Dads you need to Know Now [INSIGHT]
Tr3s’s study recognized that Hispanic dads are behaving differently from their own fathers – and another recent study also focuses on the changing role of fathers.
3/4 of Hispanics say their Community needs a Leader [REPORT]
Most Hispanics Unable to Name A Hispanic Leader…But Most Say It Is Important for the Community to Have One
Do Cross-Platform Campaigns Yield Results?
It’s easy to think of advertising campaigns on mass media channels like television as a completely different animal than ones designed specifically for digital channels. But research shows that the two can work in tandem to yield good results.
2013 U.S. Supermarket Experience Study
The Retail Feedback Group (RFG) released the 2013 U.S. Supermarket Experience Study.
Telemundo launches Telemundo Now app
Telemundo Media announced the launch of TV Everywhere, via the “Telemundo Now” app, available for download at the App Store and Google Play.
Using Crossculturalism to Win over Millennials [INSIGHT]
Several Hispanic agencies have started seeking out General Market accounts because this is “the new mainstream” after all. And a few more General Market agencies have opened up multicultural divisions–or hired key Hispanic/AA/Asian executives and creative directors. The controversy, in essence, has died down and, in general, people accept that marketing to this new generation requires a brand new cultural model. by Ken Muench / The Collider Lab
Eventus & The Celia Cruz Estate celebrate The Queen Of Salsa’s Birthday on Google
Eventus and the Celia Cruz Estate, honored the Queen of Salsa’s birthday today with a custom-designed Google Doodle celebrating her life and legacy. Google, Inc. chose the music icon, who died in 2003, to grace their search engine’s home page today, on what would have been her 88th birthday.
Hispanics’ New-Vehicle Sales Growth outpaces all Other Groups
The US automotive market is mature, which makes any demographic primed for growth an important component for volume brands. The US Hispanic automobile shopper is very much in play, considering more brands while outpacing the industry and other minority groups in terms of year-over-year sales volume growth, according to a new eMarketer report, “US Hispanics and Autos: The Next Generation of Growth.”
How retailers can keep up with consumers
The North American retail landscape looks quite different today than it did even ten years ago. The way that consumers make purchasing decisions has dramatically altered: they stand in stores, using their smartphones to compare prices and product reviews; family and friends instantly weigh in on shopping decisions via social media; and when they’re ready to buy, an ever-growing list of online retailers deliver products directly to them, sometimes on the same day.
Seeing is believing! [INSIGHT]
So far, the team from Added Value Paris have explored the marketing opportunities provided by sound, smell, touch and taste. In the last of a series of five articles, we’re focusing on sight, as well as what happens when you combine all five senses together…
Generation Next: Here Come The Homelanders
What generation comes after the Millennials, the massive generation that is now swamping the U.S. workplace with people born between 1980 to 2000? The Homeland Generation. Born after 9/11, the oldest members of this generation are now entering middle school.
7 Signs that You Need a New Career in 2014
To bring back the joy for your work, sometimes all you need is a new boss, new challenge or new culture, not a 180-degree career change.
Marketing to the Multi-Platform Majority [REPORT]
In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might bring. Yet with disruption comes opportunity.
Does Real-Time Marketing Work? [INFOGRAPHIC]
Results vary when brands try to use social media to capitalize on breaking news and cultural events
Wanted: PR Pro with Mad Social Media Skillz
Before I started my own PR company, in the days when I still had to perfect my resume, buy the perfect interview suit, and meet a public relations executive for an interview in an office with fluorescent lighting (shudder), there were certain things I knew to be true
Real Time Marketing is Bull [INSIGHT]
Earlier this year, I keynoted at the ANA’s Digital and Social Media Conference. My topic was why it’s time to stop talking about the next big thing (NBT) in digital. As if that wasn’t provocative enough, I participated in a Q&A where I was asked to comment on the growth of real-time marketing (RTM).
