Salsa, Tortillas, Dulce de Leche, and now Hugs [INSIGHT]
By Felipe Korzenny, Ph.D.
I read in the Wall Street Journal (September 14 – 15, 2013) that hugs are an issue now in the United States as many more people hug than ever before. My first reaction was that as tortillas overtake white bread and salsa overtakes ketchup, hugs overtake social distance. Is this the Latino influence? Now the WSJ article talks about how to defend yourself from huggers. That is a serious departure from the nature of hugging in Latin America and other “hugging” regions of the world where the hugging is seen as a welcome sharing of human warmth and reassures people of their relationship.
This past Sunday, September 8th, 2013, Liberman Broadcasting Inc. and Del Rey Marketing hosted the largest Fiestas Patrias celebration in the United States.
GlobalHue has been named multicultural agency of record for U.S. Bank.
63% of adult cell owners now use their phones to go online, a figure that has doubled since we first started tracking internet usage on cell phones in 2009. In addition, 34% of these cell internet users say that they mostly go online using their cell phone. That means that 21% of all adult cell owners now do most of their online browsing using their mobile phone—and not some other device such as a desktop or laptop computer.
Mercator Advisory Group is releasing the first in a series of eight reports on consumer payments and banking channels, CustomerMonitor Survey Series 2013 Insight reports, based on primary research conducted with an expanded panel of over 3,000 U.S. adult consumers reflective of the U.S. Bureau of the Census demographic profile of U.S. adult households to gain deeper insight into subsegments of the market.
Oscar, a new health insurance provider, has named New York-based The Vidal Partnership (TVP) as its agency of record for all their Hispanic marketing needs.
It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better programs have a significant impact on ad performance—and sales.
In a multidevice world, sequential ads delivered to the right screen at the right time can help lead consumers down the purchase funnel, says Yahoo’s Steve Schuler.
In the next Hispanic411 Webinar, entitled “Auto Dealers Share Keys to Driving Growth with Hispanics,” Univision will unveil insights and testimonials to arm automotive marketers and service providers at any scale with the tips and tools to successfully court and convert Hispanic-American car buyers. The webinar will feature industry research and exclusive dealer and consumer testimonials to uncover some of the most important learnings around driving growth with this important consumer segment.
Paul Presburger, the CEO of Pantelion Films, a joint venture of Lionsgate and Grupo Televisa, and Managing Director of Televisa USA, the U.S. television studio arm of Mexican media giant Grupo Televisa, will be the afternoon keynote interview guest at the 11th Annual Hispanic Television Summit, presented by leading television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.
Univision Communications, Inc. announced a reorganization of the Univision Networks team, under which Alberto Ciurana, president of Programming and Content; Isaac Lee, president of News; and Juan Carlos Rodriquez, president of Univision Deportes will report directly to Randy Falco, president and chief executive officer of Univision Communications, Inc.
Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014. Carat predicts global advertising expenditure will grow by +3% in 2013, a slight decline from the +3.7% predicted in March 2013, and global advertising spend forecast for 2014 will grow by +4.5%, also down fractionally from the previous forecast of +5.0% in March 2013.
Telemundo Media, Tapestry and Information Resources, Inc. (IRI) announced the launch of a proprietary new study to maximize the return on investment of Hispanic advertising campaigns to be launched this fall. The study will be the first in the industry to utilize IRI’s exclusive store-level data and offer clients the ability to utilize its Hispanic Marketing Mix Models to evaluate the effectiveness of Hispanic advertising campaigns.all.
JElena Group, an integrated marketing agency, developed the infographic below to highlight their unique interests, social media use, language of preference and cultural roots.
The possibilities of turning Miami into Latin America’s technology capital awaken the enthusiasm within investors and entrepreneurs in the region. Even further than the encouraging aspects, the challenge lies in generating a stimulating environment that contributes to innovative ideas.
Gone are the days of stereotyping a Hispanic as a Spanish-speaking morenito immigrant. In short, the new Latino can be described as American-born, driven and ambicultural, embracing both the Latino and American sides of their identity.
Omnichannel marketing first took hold among retailers anxious to tap into consumers’ time-, place-, platform- and device-shifting habits, and digital continues to blur where, when and how people interact with marketers, according to a new eMarketer report, “Key Digital Trends for Q3 2013: How Omnichannel Is Blurring Boundaries Everywhere.”
According to the Daily News, the New York International Latino Film Festival’s Calixto Chinchilla announced this week that he is closing the curtains on the festival.
In the last three years, the growth of smartphones and tablets has doubled the amount of time Americans spend online, says this week’s infographic, and they’re spending most of that time jumping between mobile and PC platforms.
With Labor Day behind us, it’s time once again to get back to work and school. When it comes to work, recent studies have shown that Hispanic Adult Millennials (ages 18-34) continue to be hit hard by the tough economic conditions since 2008 – however, bilingual Hispanics in this age group appear to be faring better than those who are foreign-born and Spanish-dominant.
