Influence and Content: How Brands Can Tap into Passion and Relevance

By Fabiane Abel If you’re an advertiser and you think you can still treat earned media, influence, and content as separate areas, you haven’t been paying attention. Literally. The silos between third-party media placements, social media, and content in general have come down. In this always-on, hyperconnected world, the fragmented approach is now obsolete. Given … Read more

DEI and Multicultural Marketing: Where Do We Go From Here?

By David Morse – Chief Insights Officer, New American Dimensions We live in serious times. At Harvard, DEI offices have been renamed, affinity celebrations canceled, and visible signs of inclusion quietly removed. In Florida and Texas, public universities have been ordered to dismantle equity programs. Teachers are being monitored for uttering words like identity. Libraries … Read more

Language Out, Culture In: Reframing Multicultural Marketing [PODCAST]

Despite America’s growing diversity, multicultural marketing continues to face persistent underinvestment and inconsistency. While Black and Latino consumers make up approximately 30% of the U.S. population, early multicultural campaigns received less than 5% of national advertising budgets, a gap that has improved slightly but remains a major challenge today. Even now, multicultural efforts are often … Read more

Innovations in Pharmaceutical Marketing

By Morgan Strawn “The desire to take medicine,” Sir William Osler maintained, “is perhaps the greatest feature which distinguishes man from the animals.” The Canadian physician was writing in the early twentieth century, but the words still carry a ring of truth, as few abilities have allowed humanity to achieve the pitch of civilization we … Read more

Financial Structure and Metrics for Agencies: Evolving with Size

By Jason M Blumer – CPA, CEO of Blumer & Associates, CPAs I’ve been working with creative agencies for over a decade, and it’s pretty cool to see the patterns of how these creative businesses evolve as they get larger. In fact, the financial structure of an agency has to evolve as you grow, or … Read more

 “The New Media Multiverse” Reveals Fundamental Shifts in Media Consumption and Brand Engagement Reshaping the Marketing Landscape

The traditional marketing playbook is rapidly becoming obsolete as emerging consumption patterns reshape how audiences engage with brands, according to the research from Horizon Media’s in-house research unit WHY Group and Blue Hour Studios, Horizon’s full-service social and influencer agency. The study, “The New Media Multiverse,” reveals how the dynamics between Millennial parents (the first … Read more

How CTV Creative Goes from Barrier to Entry to Lever for Optimization

By Casey Saran For more than 70 years, TV commercials have been budgeted and produced like short feature films, and this strategy has been working. Millions of people discover and remain loyal to brands because of awesome commercials. It takes a lot of money to make a great TV commercial. Superbowl ads can cost as … Read more

Nueva Network Launches Nueva.News

Nueva Network announced the launch of Nueva.News. This innovative news platform aims to bridge critical information gaps highlighted by recent national events, ensuring U.S. Hispanics have timely access to news that matters most to their lives.

Impact of Video On-the-Go in Driving Consumer Action [REPORT]

MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive … Read more

How Savvy Brands Are Driving Deeper Fan Engagement

By Parisa Howard In many ways, it’s surprising that more luxury goods haven’t prioritized marketing spend in premiere sporting event partnerships. Both have always been signals of exclusivity and status – those with the will (and bank accounts to match), have been able to see or own events and items that only a fraction of … Read more

SBS CEO Raúl Alarcón Joins HRC 2025 Lineup For Exclusive Talk

By Cameron Coats His story is a true saga of the American Dream. Now, Spanish Broadcasting System President/CEO and Radio Ink Executive of the Year Raúl Alarcón will join Hispanic Radio Conference for an exclusive one-on-one conversation on his legacy and lessons learned. When Alarcón returned as President of SBS in early 2024, it marked … Read more

In-Store vs. Online? How 2025 Consumer Shopping Habits Impact Brands

By Roy Eduardo Kokoyachuk As we navigate a year of economic uncertainty and shifting consumer shopping preferences, ThinkNow’s latest Clicks vs. Carts: 2025 Shoppers Report reveals a nuanced picture of how Americans are shopping in 2025, and what that means for retailers, marketers, and brands looking to stay competitive. The quantitative research report is based … Read more

Breaking the Silence: Why Audio Must Catch Up in Programmatic

By Elad Stern According to recent data from eMarketer, three in every 10 dollars spent on digital audio is transacted programmatically, compared to nine in 10 for display. So, what’s holding marketers back from pushing audio to catch up? Except for legacy radio advertisers, most marketers have a blind spot when it comes to audio; … Read more

A Love Letter to Our Roots: Buena Vista Social Club on Broadway

By Luis Miguel Messianu There are rare, sacred moments in life when art leaps beyond the stage and cradles your soul. Last night, Buena Vista Social Club on Broadway gifted me one of those moments—a celebration of Cuban culture so tender, so profound, that it moved me to tears and filled my heart with an … Read more

The Value of In-House Agencies

There are many reasons for companies to bring work in-house, from creating consistency to saving time and money. Blum Consulting, for instance, found that “to staff the same internal resources at an external agency, a brand would pay on average, 60 percent more for the same team,” illustrating how in-housing can be a cost-saving measure. … Read more

Lopez-Negrete joins AAF’s Hall of Fame.

On Thursday, April 24, 2025, The American Advertising Federation inducted its yearly class and among them was a Hispanic Advertising leader, Alex Lopez Negrete, of Houston’s Lopez Negrete Communications. A company he co-founded with his wife and partner Cathy. In its 74th anniversary, The American Advertising Federation has inducted around 300 advertising and marketing luminaries … Read more

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