As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all strategic media planning and execution for Zubi’s clients, as well as new business development efforts. She has over 30 years of media experience with many of the largest advertisers in the US Hispanic market. Her passion for marketing to diverse audiences is evidenced in … Read more
Skincare is taking center stage for U.S. Latinas. According to a new Hispanic Marketing Council (HMC) study, Belleza Latina: Uncovering What’s Shaping U.S. Hispanic Beauty & Skincare, nine in 10 Latinas ages 18 to 34 say clear, healthy skin is extremely important to them. In fact, 56% say their skincare routine is a source of … Read more
By Sylvia Vidal Latinas are no longer on the sidelines of the U.S. story they’re right at the center of it. Across the country, they’re launching businesses at a remarkable pace, driving household decisions, and setting cultural trends that ripple far beyond their communities. Yet when you look at advertising and media, the full picture … Read more
By Steve Boehlerer Would you undertake an important project without a timeline? Of course not. So, why do many agencies participate in pitches without one? Successful pitch management depends on solid project management skills and planning. A good Pitch Timeline becomes your roadmap to a more successful pitch. A Good Pitch Calendar is a Roadmap A … Read more
Gilbert Davila is one of the most sought-after experts on growth segment marketing in the United States today. He has spent the last 25 years working as a senior corporate marketing executive and multicultural market expert at: Procter & Gamble; Coca Cola USA; Sears, Roebuck and Company; and The Walt Disney Company. In addition to … Read more
UNITED COLLECTIVE, the independently owned creative communications group founded by John Gallegos, announced the appointment of Paul Miser as its new President and Chief Strategy Officer. In this role, Miser will oversee strategy, growth, client services, and innovation across the collective, uniting its creative, digital, and experiential powerhouses to deliver culture-first creativity with measurable business … Read more
LatiNation Media and Entravision are turning up the volume on Latino pop culture with the launch of Desmadre Live!, a one-hour weekly simulcast that fuses the high-energy spirit of radio with the raw visual storytelling of streaming. The show premieres Tuesday, October 21st, at 7:00 p.m. PT, airing live on select Fuego stations, including Phoenix … Read more
Assembly North America released its 2026 Election Outlook Report, predicting the most expensive midterms in U.S. history. Built using Assembly’s proprietary Assembly Market Intensity Index (AMII), the report forecasts a record $10.1 billion in political advertising spend during the 2025–2026 cycle — a 15% increase from the last midterms in 2022. The findings make clear … Read more
By Rishad Tobaccowala Strategy is “future competitive advantage”. What will the people we sell to need in the future? Who will we be competing with in the future? Given these people needs and competitors what advantage will we provide? A case can be made that every organization and every individual who has not updated their … Read more
With consumers engaging with content across more channels than ever before, optimizing spend is critical to ensure you’re reaching your audience where they are. Yet a significant hurdle remains: the fragmented nature of media investments and the resulting measurement challenges. This fragmentation makes it harder to get a unified view of return on investment (ROI), … Read more
As the Hispanic population continues to shape the America’s cultural and economic landscape, understanding their evolving attitudes and behaviors is more important than ever. The MRI-Simmons State of the Hispanic-American Consumer 2025 report delivers a comprehensive look at the trends, preferences, and opportunities defining this key demographic. Drawing from nationally representative data and in-depth segmentation, … Read more
The ARF DASH TV Universe Study captures in detail how American households connect to and consume TV across platforms and devices. Hispanic Heritage Month and the release of the first wave of DASH 2025 offer a timely opportunity to look into the TV habits of Hispanics, a segment that now represents more than 15% of … Read more
By Pablo Buffagni This new work from BBQ Agency feels a little more personal. It’s inspired by comments I often get from fellow Argentines ever since I got used to eating my beef less done.
By Kevin Goodwin – SVP of Strategy & Growth @ New Engen It feels like all we do is spend time with digital media – social, apps, online browsing, streaming etc. So why does digital still lag traditional media from a marketing effectiveness POV? On average people spend 54% of their waking time with digital … Read more
In B2B companies, CFOs and marketers are often at odds over brand. Marketing leaders push for investment in awareness, storytelling, and reputation-building, while finance executives question the tangible return on those dollars. The reality? They are not in conflict — and actually want the same outcome: faster, more profitable growth. The difference is perspective — … Read more
The Census Bureau released new data tables from the 2024 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). These tables provide information on employment status, education, occupation, household income, poverty status, race, age and sex, and other social and economic statistics for the foreign-born population by generation. CLICK HERE to view.
Given the ongoing carriage dispute between NBCUniversal and YouTube TV, Telemundo, a division of NBCUniversal, faces the possibility of being removed from the platform. This would deprive millions of Latino and Hispanic viewers of access to essential news, sports, and entertainment. YouTube TV is threatening to drop both Telemundo and Univision, which would eliminate all … Read more
The IAB 2025 Outlook Study: September Update is a follow-up to the initial January 2025 release, providing an updated snapshot of projected ad spend, opportunities, and challenges for 2025. It provides revised market- and channel-level forecasts for 2025, plus insights into how buyers expect the imposed/proposed tariffs to affect ad spend. These findings highlight … Read more
By Paul Whitehead – Founder & CEO at Adored Sports & Entertainment Too many rightsholders still lead their proposals with what they have to sell — logo placements, hospitality, social media slots. But brands don’t buy assets. They buy outcomes. Sponsorship isn’t sold on assets. It’s sold on ideas. That’s where creative strategy is the … Read more
By Diego Chicharro- Head of Effectiveness at Publicis London Another criminally underrated chart. But first, some context: Marketers love banner ads. They’re cheap to buy and come with instant feedback on a shiny dashboard. The problem? They’re cheap to run but expensive to pull off. Cost per attentive second is often WAY higher than TV … Read more
