Article placement: Top News

Why Sports Teams Are Becoming Media Companies (And What It Means for Brands)

By Leopoldo Garcia – Brand Partnership & Business Development Director The Golden State Warriors generated $200M+ in revenue from their media arm last year. The Dallas Cowboys created their own streaming content studio. Real Madrid has 650M+ social followers—bigger than most media networks. The pattern? Sports teams are no longer just rights holders. They’re media … Read more

Five Consumer-Declared Trends Shaping Hispanic Holiday Shopping This Year

The U.S. consumer landscape is increasingly diverse, yet decision-makers risk missing critical opportunities when not all voices are represented. Hispanic Americans are among the fastest-growing demographics and are poised to significantly influence holiday spending this year. Eighty-five percent plan to shop for the holidays, and among them, as many as 71% say they have only … Read more

Back to basics: the timeless power of drama

By Andrea Salas – VP, Content & Production | Executive Producer & Showrunner After more than 30 years creating and producing stories across different formats and genres, I’ve seen trends, platforms, and audience habits evolve in ways we never imagined. But one thing remains constant: the power of drama. For a long time, many believed … Read more

MediaCo’s EstrellaTV Achieves Record Audience Growth in October 2025

MediaCo Holding Inc. announced that EstrellaTV closed out October 2025 with historic ratings momentum, delivering its largest year-over-year monthly percentage gain among Adults 18-49 since the network began with Nielsen measurement in March 2010. “These results underscore MediaCo’s commitment to investing in content that speaks authentically to Hispanic audiences and the communities we serve,” said … Read more

Migdalia Santana has passed.

While it’s been a while since we heard from Migdalia Santana, as many of you know she was always a strong advocate for Hispanic Media and one of the early pioneers in driving Hispanic Media Strategies. She held an important role in several agencies throughout her career. She started in SAMS in NY in the … Read more

The “general market” isn’t general anymore.

By Lisa Torres – Founder & Principal, The LIT Group Co. It’s Culturally Fueled™: complex, dynamic, and powered by people who’ve redefined what influence looks like. But too many organizations are still built for a world that doesn’t exist. Culture isn’t a campaign. It’s a system: one that determines how you plan, hire, invest, and … Read more

Is the Glass Half Full or Half Empty for Working Latinas in the U.S.?

By Karla Fernandez Parker As a multicultural marketer, I am always reviewing how to reach different groups. As a Latina executive, I’m particularly interested in the evolution of spending power. National Latina Equal Pay Day, which was Oct. 8th, seems like an ideal time for an assessment. There’s much to be positive about, as revealed … Read more

Integration not scale is key to media success

Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA. We live in a world of change and the way big brands manage their media is not exempt from … Read more

57% of Comms Professionals Use AI to Craft Press Releases [REPORT]

PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry’s foundational tool as AI transforms the media ecosystem and impacts how consumers search for information.   The annual report, which can be accessed here, draws on survey data from nearly 1,000 … Read more

Why Integrated PR Campaign Management is No Longer Optional

Key Highlights Integrated PR is essential. In today’s fragmented media landscape, a unified approach to PR is no longer optional. It’s essential for cutting through the noise and effectively reaching scattered audiences. Consistency is key. Integrated campaigns ensure consistent messaging and branding across all channels, from traditional press releases to social media and blogs, which … Read more

Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs?

By Tristan Waldvogel   PR/Comms PROs! Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs? A few of my recent posts about U.S. agencies/companies finally starting to hire more corporate-affairs-minded communicators always spark the same thing. International folks, mostly from the U.K., Europe, and Australia, jump into the comments saying, “this … Read more

What’s a marketing measurement mistake you often see?

By Pranav Piyush– CEO @ Paramark Three weeks ago, I had dinner with 20 CMOs here in San Francisco. One of them turned to me and asked: “What’s the biggest mistake you see in how companies measure marketing?” There are 4 that come to mind every time… 1. No clear definition of success  Everyone wants to … Read more

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