Article placement: Top News

Spicy Herdez Traditions YouTube Ads Use Flavor, Heavy Bass, Heritage, and Iconic Neon Imagery to Appeal to Latinx Consumers

In 2019, Herdez Traditions launched a multi-media re-brand campaign with the phrase, “Mexican is Herdez.” Three years later, this metaphor still circulates on socials as short, vibrant, and bass-heavys. What we love about this campaign, created by BBDO, is that it braids ancient and traditional Mexican iconography with contemporary sound, taste, and lifestyle. It underscores … Read more

Estrella TV to launch ‘BUENAS NOTICIAS’

EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere a new weekly news magazine series “Buenas Noticias” on Sunday, February 5 at 6:30 p.m./5:30 p.m. CT. Hosted by EstrellaTV and Estrella News anchor Abel Álvarez, the weekly program will feature feel-good news stories of the week from across the U.S., Mexico, and Latin America. … Read more

The Truth About Modern Familias

“Family” is the cornerstone to unlocking Hispanic culture in marketing. Yet there are very few quantitative studies out there that dissect exactly what family means and how culture is passed down within today’s modern familias. ` To view all 12 Truths, CLICK HERE.  

Hispanics’ Consumer confidence is slightly stronger in 2023

Hispanics in the United States feel more optimistic about their financial situations as they go into 2023. The fourth quarter Hispanic Consumer Sentiment Index (HCSI) is at 85.3, which is 11 points higher compared to the third quarter score of 74.3. The HCSI finished lower in the fourth quarter compared to the first quarter of … Read more

How Coca-Cola Uses Marketing Experimentation as a Superpower [VIDEO]

Kelly Edwards sits down with Coca-Cola’s Romain Mallard to discuss how marketing experimentation is transforming the brand. Coca-Cola is a leading force in consumer packaged goods as the world’s largest non-alcoholic beverage company. Ahead of speaking at Cannes Lions, Romain Mallard, the company’s Global Vice President of Marketing Network Operations & Capabilities, and Bain’s Kelly … Read more

Reckitt CMO says virtual studio models are key to ad sustainability

We catch up with the hygiene and health giant’s marketing boss, Fabrice Beaulieu, who has been nominated for The Drum and the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. Fabrice Beaulieu is a veteran at Reckitt, having served in a variety of marketing roles since 1999 before being appointed chief marketing, … Read more

2023: A defining year for CTV

When considering the future of media-focused technology, it’s always important to look past the hype and assess where audiences are migrating and what kinds of inventory are available. Based on that criteria, there’s one technology that piques my interest: CTV (Connected TV), which witnessed a surge in growth throughout the pandemic when people were locked … Read more

Food Insecurity Highest Among Latinos in Rural Communities [REPORT]

UnidosUS and Knorr released a report examining hunger and food insecurity among Latinos living in rural communities. “Not Enough Food on the Dinner Table: A Look into Food Insecurity among Hispanics/Latinos Living in Rural Communities in the United States” reflects the findings of a mixed methods needs assessment among 16 community members and 23 community … Read more

National Network of Multicultural and LGBTQ PR Agencies Expands to Ten Major Markets

Five independently-owned and operated public relations firms operating in seven markets nationwide have joined The Change Agencies, the national network of independent multicultural and LGBTQ public relations and marketing firms that launched in June 2019. The five new member agencies join three existing member agencies led by Managing Partners Ben Finzel of RENEWPR in Washington, … Read more

ESTRELLA MEDIA adds KUDF CHANNEL 14.1 In Tucson

Estrella Media has added KUDF’s primary channel in Tucson, AZ, to its EstrellaTV network affiliate group. KUDF began broadcasting EstrellaTV on its main channel at the first of the year and is carried on Dish Network Channel 14 and Cox Cable Channel 61. (EstrellaTV was previously multicast on KUDF’s 14.2 channel.) KUDF is a minority-owned … Read more

Understanding systemic risk in the consumer goods industry

By Allan Colaço, Global Audit Sector Leader, Consumer & Retail, KPMG LLP (US) & Andries Terblanché, Global Lead of Dynamic Risk Assessment, KPMG Group Services (Pty) Ltd Consumer goods companies are facing a challenging environment, with high inflation, supply chain disruption, labor shortages and other economic trends driving higher risk. Using the conventional risk assessment … Read more

Winning With a Template

By Barry O’Neil How to Write an RFI Response Without Starting From Scratch In any new business opportunity, putting your agency’s best foot forward is a balancing act of time and resources. Devoting the time and effort it takes to win can be a challenge, particularly for smaller agencies that don’t have a dedicated person … Read more

Kanal D Drama premieres El Pecado del Amor

Kanal D Drama premieres the family drama El Pecado del Amor (Love & Sin) on January 25 on its linear channel and through the Kanal D Drama app in for the U.S. Hispanic market. “We are very pleased that Kanal D Drama has established itself in the U.S. Hispanic market as the benchmark brand for … Read more

Seven Reasons Why The Hispanic Segment Can Beat The Recession

By Isaac Mizrah – CEO of Alma Agency As a new year starts, we return to our work routine, facing the prospect of a recession. Some believe it will be a mild one, while others are more pessimistic. Nonetheless, most experts believe the country will face an economic slowdown, and consequently, brands may reassess their … Read more

AM/FM Radio Works For Personal Care Brands: New Bar Soap Case Study Reveals Lift In Ad Recall While Creative Test Shows AM/FM Radio Ads Work As Well As TV Ads For A Fraction Of The CPM

AM/FM radio works for personal care brands. In a first of its kind study, in partnership with NCSolutions, the Cumulus Media | Westwood One Audio Active Group® unveiled results from a men’s personal care brand sales effect study. The findings revealed AM/FM radio delivered strong ROI for the brand: Sales driver: AM/FM radio drove major … Read more

Brand Building versus Sales Activation: A False Dichotomy?

By Les Binet- Group Head of Effectiveness / adam&eveDDB Peter Field & I recommend that marketers use a mix of “brand building” & “activation” communications. Our researsuggests the optimum split is usually somewhere around 60% brand, 40% activation, but varies by category and context. But why split brand and activation at all? Why not do … Read more

2023 Media and Entertainment Industry outlook [REPORT]

Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But the real story for 2023 is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem. Successful companies will likely develop strong visions that span these … Read more

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