By Ian Forrester Heard that humor is hot in advertising right now? You must be having a laugh. Despite advertisers predicted to pick up the stand-up mic this year after seemingly taking itself a little too seriously – the ad industry has so far barely managed to register a titter. To read more, CLICK HERE. … Read more
The Hispanic Association of Colleges and Universities has released an analysis of the 2022-23 Integrated Postsecondary Education Data System (IPEDS) enrollment data, which shows an increase in the number of Hispanic-Serving Institutions (HSIs). In 2022-23, there were 600 institutions that met the definition of an HSI compared to 572 in 2021-22. This increase of 28 … Read more
By Mark Duval – The Duval Partnership Over the past year, a fresh wave of mergers and acquisitions has raised new questions: What defines an agency’s brand in today’s market? And do agency brands still matter? A recent article from Digiday suggests that as holding companies combine more agencies, “agency brands seem to matter less … Read more
This year’s Digital Media Trends point to continued industry disruption—not just from streaming, social, and gaming, but also from how these media and technologies combine. As these disruptions mature, their convergence sets up the next revolutions. Companies need to lead these advancements—or risk living in another’s vision. To download report, CLICK HERE.
By Jastra Kranjec In just five years, brands and marketers worldwide have spent more than a shocking $5 trillion on advertising, including all forms of digital ads, social media channels, search advertising, and TV, video, and radio ads. In 2024, total ad spending is expected to hit an all-time high of $1.83 trillion, and most … Read more
The NFL announced that the Miami Dolphins have been granted marketing rights through the Global Markets Program to three new countries in Argentina, Colombia and Mexico. The Dolphins are now one of only two teams to hold six global market agreements, including Brazil, Spain and the United Kingdom. Currently, the Dolphins’ global territories also span … Read more
By Tony Case The latest CMO churn among some of the largest brands comes at a precarious time for agency-client relations, as chief marketers face growing pressure to monetize their activities and agencies are on the hook for more accountability. Even in the best-case scenarios, agency-client relations are fraught with difficulties. However, the ongoing predilection … Read more
Deloitte’s 18th annual “Digital Media Trends” survey reveals deepening convergence of streaming video, social platforms and gaming, and identifies strategies for consideration for media and entertainment providers Key takeaways In the U.S., more than half of Gen Z (52%) and Millennials (54%) have cancelled a paid SVOD service in the last 6 months, while only … Read more
By Gregory Aston Marketers who keep their finger on the pulse of the industry may have read an article from the business column of The Wall Street Journal published in November 2023 titled “Advertising Is Dead. Long Live Advertising.” It details the dramatic shift in the advertising landscape, from a trajectory of ad-free environments to … Read more
In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital … Read more
Por Pablo Buffagni – President / Creative Director – BBQ Agency “Retrovisiones” es un proyecto muy personal que se fue desarrollando durante años. Incluye mi pasión por los autos, que arrancó de muy niño y se alimentó fuera y también dentro de la publicidad, gracias a la oportunidad de haber sido el líder creativo por … Read more
Today’s consumers are confidently embracing their authentic identities, and forward-thinking brands are following suit. Inclusive beauty giants like Ulta Beauty proudly defy gender norms, while others prominently feature same-sex couples and individuals with disabilities and promote body positivity in their advertising campaigns. On the flip side, some brands are succumbing to the fear of appearing … Read more
By Sean Callahan When 2024 began, predictions for the trends that would define the year appeared throughout the advertising world. Such lists are valuable. They can help a business chart a prosperous course over the next 12 months. What’s even more worthwhile is identifying the trends with staying power — the ones that will change … Read more
By Lou Paskalis By now, you are undoubtedly familiar with at least the key recommendations from the ANA’s ongoing Programmatic Media Supply Chain Transparency Study. If not, fear not, for over the next few weeks, I’ll be laying them out in plain terms — and, trust me, it uncovered some seriously eye-opening insights that are … Read more
Univision announced the complete list of nominees for the ninth annual Latin American Music Awards (LATIN AMAs). Reggaeton star Feid and Mexican music sensation Peso Pluma topped the coveted list with twelve nominations each, includingArtist of the Year, Song of The Year, Album of the Year and Collaboration of the Year. Followed closely by Bad … Read more
FDP announced its exclusive broadcasts of the highly anticipated Concacaf Nation’s League matches, live from Dallas, TX. The semifinals and final, plus the play-in for Copa America promises to deliver moments of drama as the nation’s battle for glory in the heart of Texas. Andrés Cantor will lead its FDP’s team of announcers on site … Read more
Republica Havas introduced its refreshed brand identity, designed as a celebration of the firm’s 17-year journey as a cross-cultural communications powerhouse. The new logo aligns with Havas’ new global brand architecture and serves to accentuate Republica Havas’ momentum and accelerated growth trajectory. Republica Havas’ award-winning design team engineered the new logotype to include a 25-degree … Read more
Inter&Co announcedthe appointment of Kaio Philipe to the role of Chief Business & Marketing Officer. With executive stints at Baidu, Bloomberg, Google and Kayak / OpenTable, Philipe joins Inter at an inflection point. With deep roots across the Americas, the company has set its sights on rapid U.S. expansion, as evidenced by a growing corporate … Read more
By Karen Stocks Effective digital advertising is critical for businesses, no matter their size. For smaller businesses it can be essential for sustainable growth. Increasingly though, effective digital advertising hinges on having high quality measurement signals to take full advantage of AI and understand the impact of each dollar spent on marketing efforts. Hence the … Read more
By Sarah Naseer, Christopher St. Aubin and Michael Lipka Just over half of U.S. Hispanic adults (54%) get their news mostly in English – far higher than the share who get their news mostly in Spanish (21%). About a quarter of Hispanic Americans (23%) say they consume news in both languages about equally. There is … Read more
