In today’s competitive marketplace, CMOs face immense pressure to achieve growth. Proper investment and authentic engagement with U.S. Latinos, who are influencing mainstream culture and fueling demographic shifts is the clear answer. The Hispanic Marketing Council (HMC) unveiled a new campaign at its 2024 Annual Summit calling on the advertising and marketing industries to “Stop … Read more
The Hispanic Marketing Council (HMC) announced the winners of the 2024 HMC Strategic Excellence Awards Powered at its annual summit in New York City. After a record-breaking year—both in quality and quantity of entries—a total of nine Gold, five Silver and 13 Bronze awards were given to 16 US-based agencies representing 27 campaigns in nine … Read more
¡Tú Cuentas! Cine Youth Fest is now accepting entries for its fourth annual event, spotlighting the talent, innovative narratives, and artistic vision of up-and-coming Latino/a filmmakers. Entries will be accepted via CineYouthFest.org through August 6, 2024, with an early bird discount available until June 4, 2024. The festival will occur from October 9 to October … Read more
NTERTAIN and The Latino Film Festival announce their merger with the launch of The NVISION Film & Music Festival. The festival will occur from October 10th to 12th, 2024, at the prestigious Palm Springs Art Museum in Palm Springs, CA. Over the past decade, the festival has showcased thousands of films and featured notable participants … Read more
Belongó, formerly known as the Afro Latin Jazz Alliance, announces the launch of El Barrio Sessions, an exciting new online content series featuring captivating performances and insightful interviews from established and emerging musicians. To view CLICK HERE.
SAMS Advertising (Spanish Advertising & Marketing Service), founded in 1963, was the first full-service Hispanic advertising agency in the United States. With its home in New York City, SAMS and its founder, Luis Diaz Albertini, would go on to change the advertising world. The agency’s unwavering commitment to its Spanish-language work would spawn various generations … Read more
By Anne Field The marketing team at FedEx wanted to deliver something extra special for its next ad campaign. The goal was to stand out from the crowd and grab the attention of younger viewers while highlighting, of course, that FedEx can help customers’ businesses. The result was “Tall Tales of True Deliveries,” an animated … Read more
Seasoned executives from the worlds of sports, media, and marketing announceda joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami’s Formula 1 weekend. Through his company ImpactX Sports Group, Xavier A. Gutierrez—president and CEO of the … Read more
In a statement released to HispanicAd.com this morning, Daisy Expósito-Ulla, leader of d expósito & Partners, announced the hiring of “Tony” Ruiz, an accomplished ad and marketing executive with years in the industry. Here’s the statement: ¡BIENVENIDO, TONY! Today, I’m happy to announce the association to d expósito & Partners of Antonio (Tony) Ruiz, a … Read more
From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. According to a new report The Foreign-Born Population in the United States: 2022 released by the U.S. Census Bureau today, the foreign-born population was 46.2 million (13.9% of the total population) in 2022 compared to 40.0 million (12.9% of the total population) in 2010. … Read more
By Joyce Hahn and Lauren Medina The number of foreign-born people in the United States rose by more than 5 million over 10 years to 45.3 million or 13.7% of the nation’s population, according to the 2018-2022 5-year American Community Survey (ACS) estimates. Immigrants made up over a fifth of the population in four states: … Read more
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media Services, explains how WFA is supporting the global rollout. Reach and Frequency is important. Perhaps more important than it’s ever been. Reliably and accurately provided across screens, Reach and Frequency can help advertisers plan and optimise … Read more
By Nigel Hollis I believe originality is an important quality of effective advertising, but originality must do more than earn people’s attention. That is not just my opinion. A meta-analysis of 67 academic papers comes to the same conclusion. A meta-analysis of when and how advertising creativity works The meta-analysis was published in the Journal … Read more
A new Nielsen analysis reveals buying the same media plan as the prior year reaches 12% fewer consumers. Via Nielsen Media Impact, the media optimization and planning platform, Nielsen examined a frequently utilized media plan consisting of 65% linear TV, 10% CTV, and 25% digital. The same media plan repeated a year later reaches 12% … Read more
reVolver Podcasts announced its strategic partnership with Cisneros Media Distribution, unveiling the launch of five beloved titles in podcast form. This collaboration marks a significant leap forward in digital entertainment, promising diverse and compelling content for audiences worldwide. Jack Hobbs, President of reVolver Podcasts, emphasized the company’s commitment to innovation and accessibility, stating, “Our partnership … Read more
By Javier Saralegui, Founder and CEO, Danger TV, LLC At its core, DangerTV’s mission is anchored in the belief that adventure knows no bounds and that diversity enriches every expedition. From Coast Guard rescues to No-Go zones in Colombia, the FAST channel takes audiences on a rollercoaster ride of discovery, inviting them to explore new … Read more
The Hispanic Marketing Council (HMC) is back in New York City on April 10-11, 2024 for its highly-anticipated 2024 Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise. On the heels of releasing the most comprehensive study on the multicultural majority, HMC will provide brands and marketers the very tools they … Read more
The Hispanic Marketing Council (HMC) announced today that Pepsi is the winner of the 2024 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award since its inception in 2014, including AARP, Ford, Kellogg’s, McDonald’s, Molson Coors, Nestlé, Sprint, State Farm, Toyota and Walmart. The award will be … Read more
While popular demand-side platforms (DSPs) like Google DV360, Xandr, and The Trade Desk offer powerful tools for reaching vast target audiences programmatically, digital media buyers for Fortune 500 companies face a more profound challenge: effectively spending the massive budgets allocated to them, especially when it comes to reaching diverse audiences. While diversity, equity, and inclusion … Read more
In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to flourish as a means of monetization across platforms and services, live, scheduled programming continues to gain traction as content creators, media … Read more
