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Telemundo and Peacock Debut Super Bowl Spot Featuring Owen Wilson and Sofia Vergara, Showcasing the Emotion and Cultural Power of Experiencing the World Cup in Spanish

Telemundo and Peacock marked Super Bowl Sunday with a new talent-led spot featuring Owen Wilson and Sofía Vergara, airing right after Bad Bunny’s halftime performance, using one of the most culturally resonant moments of the year to position Telemundo as the destination for experiencing the FIFA World Cup 26™ in Spanish. The spot signals the … Read more

Bad Bunny and the Sound of a Changing America!

By Luis Miguel Messianu Bad Bunny Didn’t Just Win the Grammys — He Rewrote What America Sounds Like. The first-ever Spanish-language Album of the Year isn’t just a milestone for music — it’s a turning point for identity, belonging, and the rhythm of a changing nation. Last night, the world heard Spanish — not as … Read more

When Culture Is the Campaign: Why Duolingo’s Bad Bunny Moment Works

By Jacquelynn Carrera – Brand Partnerships & Experiential Marketing Leader | Campaign Execution & Audience-First Storytelling The strongest brand moments rarely start in a boardroom. They start by listening. When Bad Bunny told fans they had four months to learn English, it wasn’t a marketing campaign. It was a cultural moment. The comment quickly sparked … Read more

THIS ISN’T A HALFTIME SHOW. IT’S A GROWTH STRATEGY

By David Chitel The National Football League (NFL) putting a global Latino superstar on the biggest stage in America isn’t about vibes. It’s about growth, relevance, market share and good business. Bad Bunny built one of the largest fanbases on planet Earth while singing almost entirely in Spanish. No translation. No dilution. No “mainstreaming.” He … Read more

Bad Bunny, When a Halftime Show Is More Than a Halftime Show. [REPORT]

By Roy Eduardo Kokoyachuk Bad Bunny’s selection as the Super Bowl halftime performer raises practical questions for brands. Does his presence drive awareness and help sales? Does featuring an outspoken Latino performer during the nation’s largest sporting event, at a time when Latinos are at the center of immigration raids, inject politics into brand marketing? … Read more

Critical Thinking and Communications

By Michael Barry, MBA, CNP – Through creative and strategic communications, I help businesses build their brand narrative, reach their audiences, respond to change, and facilitate transformation. One of the problems we face in the communications business is a lack of time. The unfortunate byproducts are poorly worded, misguided and often reactionary messages. Making matters … Read more

The Hiring Problem in 2026 Isn’t Talent. It’s Decisions.

By Adrian von Dewall = Managing Partner | Executive Search | Boyden If hiring felt harder last year, it wasn’t your imagination. 2025 didn’t close the market. It removed the margin for error. In 2026, recruitment won’t reward activity or optimism. It will reward judgement. And organisations still waiting for conditions to improve may discover … Read more

What is PR?

By Mansi Agrawal – Founder at Prime Factor This morning I was sitting quietly with my coffee, just thinking about how misunderstood PR really is. Over the years I’ve seen so many brands believe that PR means running ads or simply getting featured somewhere, but in reality, PR is much deeper than that. It is … Read more

Marketers: Rebrand vs Refresh: What’s the Difference?

By Natalia Velandia – Bilingual Marketing & Brand Leader | At some point in every marketer’s career, this conversation shows up: “Do we need a rebrand… or just a refresh?” And it’s rarely a branding question. It’s a strategy and execution question, because the wrong choice doesn’t just affect how the brand looks, it affects … Read more

The Truth About Principal Media

By Jay Pattisall, VP, Principal Analyst & elsey Chickering, Principal Analyst Principal media, the practice of reselling media inventory at an undisclosed margin, is controversial. Critics claim that conflicts of interest nullify the agency/advertiser partnership and raise concerns about the quality and strategic alignment of media impressions. On the other hand, evangelists tout cost reductions … Read more

Hemisphere Media Group and Entravision partner to launch WAPA Orlando

Hemisphere Media Group and Entravision announced a strategic partnership to launch WAPA Orlando, a new full power broadcast television station with programming to serve the Orlando–Daytona Beach–Melbourne DMA. WAPA Orlando started broadcasting on Entravision’s WOTF (Channel 26). Powered by Entravision’s local broadcasting expertise, WAPA Orlando will be carried by multichannel video programming distributors throughout the … Read more

In 2026, Trust is the new currency in Hispanic Marketing

By Aldo Quevedo – CEO, Creative Chairman @ BeautifulBeast In today’s political climate, marked by immigration uncertainty, economic pressure, and cultural fatigue, Hispanic consumers are paying close attention to who shows up consistently and which brands appear only when it suits them. Trust is built through behavior. For CMOs entering the Hispanic market for the … Read more

The Edelman Trust Barometer [REPORT]

The 2026 Edelman Trust Barometer landed this week, and the shift it highlights feels important for anyone working in communications. Trust hasn’t disappeared. But it has narrowed. This year’s report talks about “trust amid insularity” – a world where people are increasingly hesitant to trust anyone who feels different from them. Different values. Different beliefs. … Read more

2026 Outlook Study Forecasts 9.5% Growth in U.S.Ad Spend

Amid the industry’s rapid transition from AI experimentation to scaled execution, the Interactive Advertising Bureau (IAB) released its annual 2026 Outlook Study, “A Snapshot into U.S. Ad Spend, Opportunities, and Strategies for Growth.” Based on insights from more than 200 brands and agency buyers, IAB’s study forecasts 9.5% year-over-year growth in U.S. ad spend, accelerated … Read more

One thing I keep seeing across organizations right now ……

By Lisa Torres – Founder & Principal, The LIT Group Co. One thing I keep seeing across organizations right now: Growth decisions are getting more conservative but not more effective. Under pressure, teams default to what feels safe: familiar channels familiar partners familiar planning models It’s understandable. But “safe” has quietly become a substitute for … Read more

5 Entertainment PR and Publicity Trends Defining 2026

By Gabriel Andriollo The publicity playbook that built Hollywood is obsolete. As we move deeper into 2026, the campaigns capturing cultural oxygen share a common trait: they treat audiences not as consumers, but as co-conspirators. Here are the five trends separating breakthrough campaigns from background noise: 1. The Best Marketing Pretends to be Marketing A24’s … Read more

Oral History Teaches Starting Over is a Process Not a Plan

By Tony Hernández- Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy What Oral History Teaches Us About Starting Over The New Year has a way of convincing us that starting over requires a clean slate. A new plan. A bold declaration. A dramatic reinvention. Oral history tells a different story. After recording … Read more

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