Article placement: Top News

“Mujeres Create” launches as a Bilingual Podcast Empowering Latina Women to Lead, Create, and Thrive

Nueva Network announced the debut of Mujeres Create, a groundbreaking bilingual podcast hosted by acclaimed transformational leader and coach Yesenia Bello. The podcast celebrates the limitless creative power of women and the ways they channel it to transform their lives, careers, and communities. Aimed at redefining leadership and empowerment within the U.S. Latino community, Mujeres … Read more

Los puertorriqueños redefinen el consumo: menos compras impulsivas, más propósito y bienestar  [En Español]

By Juan Carlos Pedreira – Digital Innovation Strategist | AI & Technology Consultant | E-Commerce & Media Transformation Expert El consumidor puertorriqueño está reescribiendo las reglas del consumo. Según el 2025 Consumer Foresight Study, elaborado por Nube Research y Brain Consulting y presentado durante el SME Marketing Summit esta pasada semana, las personas en la … Read more

Bridging Culture and Commerce in Multicultural Marketing [PODCAST]

Walk through any major city in the U.S. and you’ll see it. Consumer demographics are shifting. From local shops to national brands, multicultural communities are driving commerce and key economic trends. Yet, while consumers are evolving, many marketing strategies are not. Too often, multicultural audiences remain an afterthought rather than the center of business growth. … Read more

Broadcasting for Better Heath

Healthcare goes beyond the doctor’s office, it’s about connection, convenience, and trust. One online healthcare brand ran a multimedia advertising campaign to build awareness for its Pharmacy and Healthcare services, with AM/FM radio playing a key role across eight major U.S. markets. Backed by Katz’s pre/post research, the campaign proved that radio isn’t just heard, … Read more

LATAM vs US Hispanic ……

By Ale Winter – Building Innovation Hubs | Global Program Designer | Startup Expansion & City Growth Strategist I often hear founders from LATAM say their U.S. expansion strategy is to “target the Latino market.” And this new Pew Research report, https://lnkd.in/ehE26Ahh (which, by the way, is full of fascinating insights) made me realize that’s … Read more

LEADERS FROM BRANDS, AGENCIES, TELEVISION PROGRAMMING AND DISTRIBUTION MET IN NYC THIS WEEK AT THE 23RD ANNUAL HISPANIC TELEVISION SUMMIT

This past Monday, October 20, leaders assembled from the various segments of the Hispanic television community, including brands, agencies, programming and production executives as well as content distribution platforms at the 23rd Annual Hispanic Television Summit & Awards. The Summit was held at the New York Marriott Marquis and was among the first in a … Read more

Carlos Vives, Emilia, Wisin & Xavi Debut Telemundo’s World Cup 26™ Song at the 2025 Billboard Latin Music Awards

Thursday night, the star-studded 2025 Billboard Latin Music Awards brought together a constellation of the best and brightest Latin music stars as well as special performances and collaborations, including the premiere of “Somos Más,” the network’s official song for the FIFA World Cup 26™ featuring Carlos Vives, Emilia, Wisin and Xavi. The Billboard Latin Music … Read more

Key facts about U.S. Latinos

By Gabriel Piña and Gracie Martinez Latinos are among the fastest-growing racial or ethnic groups in the United States. Between 2000 and 2024, the Latino population nearly doubled, rising from 35.3 million to 68 million. Latinos accounted for more than half of all U.S. population growth during that period. Today, Latinos are the country’s second-largest … Read more

LERMA/ Named Hispanic AOR for National Pork Board

The National Pork Board selected LERMA/ to lead efforts to deepen pork’s relevance and boost demand among Hispanic consumers in the U.S. This partnership reflects a clear, future-focused vision to place pork at the forefront of a vibrant and fast-changing market. After a national selection process led by consultant JLB + Partners, LERMA/, a cross-cultural … Read more

Canela Media and Pixability Partner to Expand Hispanic Audience Reach on YouTube, Combining Proprietary Data and OTT Capabilities to Drive Scaled Results

Canela Media announced a strategic partnership with Pixability, the leader in AI-driven advertising on YouTube. The two companies together will create the first data-powered, unified solution to reach Hispanic audiences in the U.S. on YouTube, expanding Canela Media’s robust OTT partner offering. The news follows Nielsen’s recent report that the time that Hispanic audiences spend … Read more

2025 BILLBOARD LATIN MUSIC AWARDS brings partners center stage

NBCUniversal and Telemundo unveiled the sponsorship lineup for the 2025 Billboard Latin Music Awards, broadcasting on Thursday, October 23 at 8pm/7c on Telemundo. This year’s sponsors are joining the ultimate celebration of Latin music with show-stopping moments and campaigns that celebrate the contagious energy of Latin music fans. Back to keep the rhythm alive are … Read more

Hispanic/Latino student-athletes reach record participation across NCAA in 2025

As Hispanic Heritage Month is observed from Sept. 15 to Oct. 15, the NCAA celebrates the impact and growing presence of Hispanic/Latino student-athletes. Their influence can be seen across all three divisions and in nearly every sport, with their overall participation numbers climbing 62% over the past decade. The figures below, drawn from NCAA research’s demographics and sports … Read more

How Hispanic Aspiration, Family, and Resilience Shape a Brighter Future

By Maria Lucia Parra – I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”. The Hispanic dream is a force of optimism and transformation—rooted in the pursuit of family security, financial freedom, generational progress, and sustained by resilience … Read more

Calancha Consulting Group launches in Puerto Rico: A New Strategic Communications, Creative and Media Consultancy for U.S. Hispanic, Caribbean, and Pan-American Market

With the mission to transform how brands connect with multicultural audiences, Calancha Consulting Group (CCG) announces its official launch in Puerto Rico. Led by its CEO and Founder, Carlos A. Calancha Figueras, CCG emerges as a strategic communications, creative, media, and digital influence consultancy designed to offer more agile collaboration, tailored solutions, and measurable results for brands seeking … Read more

Trust and Transparency in the Digital Age: What Matters to U.S. Hispanics

By Sylvia Vidal – Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader In a world where digital platforms mediate almost every interaction, trust has become the currency that decides whether people lean in or walk away. For U.S. Hispanics, who are among the most digitally engaged groups in the … Read more

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