By David Aaker The “Father of Modern Branding” Brings New Views to Marketing Today The fundamentals of modern branding and brand-building can be captured in the intertwined 5Bs, a new branding framework. The first of the 5Bs is brand equity, which is owned brand assets that support existing and new organizational strategies and generate ongoing … Read more
The CMO Council announced a new thought leadership program with Zeta Global aimed at engaging senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organizational capacity and performance predictability. “Assess Where You Need to Progress” is an AI-infused audit and prescriptive process that looks at where and how modular, … Read more
A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimizing the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more … Read more
A new report from the IPA shines light, for the first time, on the effectiveness of Influencer marketing. Irina Cotovici, Director of Analytics, shares her thoughts on the analysis which will become a ‘go-to’ benchmark for the foreseeable future. How many times have you bought a product because a friend raved about it? Or rushed to try that restaurant your colleague couldn’t stop mentioning? Word-of-mouth … Read more
As the use of artificial intelligence (AI) increases rapidly, most people across 25 countries surveyed say they have heard or read at least a little about the technology. And on balance, people are more concerned than excited about its growing presence in daily life. A median of 34% of adults across these countries have heard … Read more
The Los Angeles Tribune officially announces the launch of the Los Angeles Tribune Español, a new Spanish-language division dedicated to amplifying Latino voices. This initiative represents a historic expansion for the media brand, reinforcing its commitment to inclusion, equity, and global reach. Willie A Lora has been appointed Vice President of the Spanish Division. The … Read more
Soccer fandom in the U.S. is gaining momentum in anticipation of the 2026 FIFA World Cup™. And with this growing audience, brand sponsors and advertisers need to understand who these fans are and how they’re engaging to capitalize on this rising popularity. The tournament is set to significantly boost soccer’s popularity, with 37% of the … Read more
Taligence, a executive search firm specializing in senior marketing hires, has once again partnered with Aspen Technology Labs, a global leader in labor market intelligence, to release the Q3 2025 U.S. Marketing Jobs Report. Drawing on a detailed analysis of over 78,000 in-house marketing job listings, the report provides an up-to-date view of how the … Read more
Twenty years after redefining what it means to market through culture — and five years after divesting from Interpublic Group — The Axis Agency is celebrating a major milestone: two decades of translating cultural fluency into measurable impact for some of the world’s most recognized brands. From healthcare to automotive, government, consumer goods, and nonprofits, … Read more
The Public Relations Society of America, Los Angeles Chapter (PRSA-LA) has named Stephen Chavez, CEO of ChavezPR, as its Public Relations Professional of the Year, one of the organization’s most prestigious honors. Established in 1964, the award is presented annually at PRSA-LA’s PRism Awards to recognize distinguished service and outstanding career achievements. This year’s PRism … Read more
By Sylvia Vidal – Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader Why Cultural Authenticity Matters in Latin America Latin America is one of the most diverse and dynamic regions in the world. Each country carries its own blend of traditions, languages, music, and identities, yet consumers across the … Read more
Across stadiums, screens, and social platforms, Latinos represent the future of sports fandom in America. Young, passionate, digitally fluent, and willing to spend, this fan group embodies the habits and expectations of tomorrow’s audience. With ties to professional leagues, community clubs, and recreational sports, Latino fans are a powerful force that drive ticket sales, streaming, … Read more
If California Latinos were an independent state, their GDP would be the nation’s sixth-largest state GDP, larger than the economy of Pennsylvania or Ohio, according to the 2025 California Latino GDP Report by researchers at California Lutheran University and UCLA. “Latinos’ participation in the California economy is more active, more intense than that of Non-Latinos,” … Read more
MediaCo Holding Inc. announced the launch of WMBC-TV in New York, a full-power HD “must carry” television station, now featuring the EstrellaTV Network, one of the fastest-growing Spanish-language broadcast networks in the U.S. Owned and operated by Mountain Broadcasting Corporation, WMBC-TV delivers full-power, over-the-air HD coverage and is carried on all major cable providers’ broadcast … Read more
On Latina Equal Pay Day, LatinoProsperity released a landmark report, Latina Wealth in America: Breaking Barriers, Building Futures, exposing persistent barriers tied to the depth of the Latina wealth gap. The first-of-its-kind, comprehensive, data-driven informed report found that despite contributing $1.3 trillion annually to the U.S. economy and being one of the fastest-growing segments of … Read more
By Jay Pattisall, VP, Principal Analyst Once singularly focused client partners, marketing agencies are forgoing their franchise to act as agents on behalf of clients. Instead, they will become marketing purveyors that operate across several business modes: vendors that execute programs; merchants that resell software and media; affiliates that contribute capabilities to larger, matrixed organizations; … Read more
Sedano’s Supermarkets, the leading Hispanic grocer in the U.S., is proud to announce that Miami-Dade County has officially proclaimed October 10 as “Sedano’s Supermarkets Day” in recognition of the company’s decades-long commitment to serving the community. The formal proclamation was held during a private ceremony at Sedano’s corporate headquarters in Hialeah, bringing together company leadership, … Read more
The Association of National Advertisers (ANA) announced the creation of the SeeAll Marketing Alliance (SAMA), an evolved Inclusive Marketing practice that will help brands accelerate unlocking new pathways to growth through inclusive marketing by connecting with each and every consumer. SAMA brings together the collective power and expertise of ANA’s existing inclusive marketing entities including … Read more
Most U.S. consumers believe they are shouldering the cost of tariffs, and many are changing what, where and how they shop. L.E.K. Consulting’s research shows that nearly half are already paying more than they think is acceptable, with apparel, durable goods and beauty products most at risk. Our latest infographic highlights the categories under pressure, … Read more
Deloitte’s 2025 Connected Consumer Survey reveals that, by pairing strong data responsibility with bold innovation, tech companies can win greater trust, loyalty, and spending Generative AI is becoming a part of everyday life for millions of US consumers. From enhancing productivity to sparking creativity, this transformative technology is reshaping how people work, create, and make … Read more
