2025 Top 50 Global Retailers

The National Retail Federation today announced the 2025 Top 50 Global Retailers. Conducted by Kantar, the list ranks the leading international retailers based on their revenue throughout 2024. “The retail industry experienced continued growth in 2024 as consumer spending remained high despite numerous market uncertainties throughout the year,” NRF Executive Director of Research Mark Mathews … Read more

Multicultural Marketing Isn’t Optional, It’s a Business Imperative [PO

Despite the U.S. being home to the second-largest Spanish-speaking population in the world, investment in multicultural marketing, particularly Hispanic marketing, remains disproportionately low, representing just 6–7% of total ad spend. This is a missed opportunity and a risk for brands looking to stay relevant in an increasingly diverse marketplace. Ignoring this reality isn’t just shortsighted, … Read more

Retail Sales Grew in March But Consumers Are ‘Not Feeling Great’ as Tariffs Rise

Data released by the U.S. Census Bureau showed retail sales grew in March even though consumers continued to worry about the impact of rising tariffs. “Retail sales strengthened in March, supported by continued solid growth in income, lower energy costs and bigger-than-usual tax refunds that all helped support household budgets,” Kleinhenz said. “However, there is … Read more

TV or Digital: What’s winning global audiences?

The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While this digital surge has significantly impacted viewing habits, traditional media has proven resilient—especially broadcast television, which continues to draw substantial audiences for live sports, popular series, and local … Read more

Agencies & Marketing can work better with Procurement

Strategic Sourcing teams (aka “procurement”) play a vital and often misunderstood role in many companies vis-à-vis the relationships with marketing services firms. Let’s fix that! I was honored to recently moderate a panel of Strategic Sourcing pros on behalf of a group of senior agency executives. The discussion was lively and covered a great deal … Read more

The Power of Household Identity in the New TV Era [REPORT]

Blockgraph, the privacy-first data collaboration platform designed to fuel the future of connected TV advertising, and the American Association of Advertising Agencies (“the 4As”) released new research report titled, “Reconvening in the Home: The Power of Household Identity in the New TV Era”. Ahead of this year’s upfronts, the research offers a strategic roadmap, revealing … Read more

The 2025 U.S. Latino GDP Report [REPORT]

The 2025 U.S. Latino GDP Report represents the 8th vintage of an annual series of reports which document the large and rapidly growing economic contribution of Latinos living in the United States. It is also the 29th full-length report that the Latino GDP team has produced as part of an ambitious research initiative which analyzes … Read more

Seven Marketing Strategies For An Uncertain Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat

By Pierre Bouvard Marketing decisions can be difficult during periods of economic uncertainty. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales. Here are seven best practices for how advertisers can proceed: Ensure share of voice exceeds share of … Read more

Tackling the Media Mix: How Advertisers Can Overcome Fragmentation in 2025

By Tom McLoughlin TV advertising is more fragmented than ever, which has increased complexity for advertisers to get the media mix right. Viewers are consuming content across a fragmented ecosystem that spans linear TV, virtual cable, and streaming platforms, each with its own set of challenges and opportunities. To capture audience attention in 2025, advertisers … Read more

Owned Media Strategy in 2025: Tips, Trends & Tactics

Owned media channels have always offered excellent opportunities for public relations (PR) professionals to connect with their audiences. But as traditional advertising costs rise, consumer behaviors change and third-party data access shrinks, your owned media strategy matters more than ever. Let’s explore how you can build an owned media program that drives real business results. … Read more

Performance versus Brand: Can Values Unlock Success in Both?

By Chad Hickey For years, marketers have wrangled with the balance between brand and performance marketing; between building long-term equity and driving immediate conversions. Which one is more important? While long-term customer relationships are critical, it only matters if your brand has the revenue to move forward today. Too often, this industry conversation is framed … Read more

Winning the Launch

By Amit Bhattacharyya For many marketers, launching a new product is an exciting opportunity that sometimes comes with its own unique set of challenges. The goal isn’t just to introduce a new product into the market but help it stand out quickly and effectively in a crowded marketplace. To read more, CLICK HERE. Courtesy of … Read more

USC Center for Public Relations’ Global Communication Report uncovers key industry shifts and generational divides

The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides. Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed. A new study from USC Annenberg’s … Read more

How to Use AI to Improve Your Campaigns Now

By John Ruvolo There’s so much justifiable teeth-gnashing in our industry these days. Whether it’s programmatic campaigns landing on fraudulent or MFA (made for advertising) sites, similar campaigns delivering impressions on wildly objectional sites, as the Adalytics study just revealed, or verification companies somehow being unable to police these campaigns, despite sucking so much revenue … Read more

Peacetime CEO/Wartime CEO

By Ben Horowitz Recently, Eric Schmidt stepped down as CEO of Google and founder Larry Page took over. Much of the news coverage focused on Page’s ability to be the “face of Google” as Page is far more shy and introverted than the gregarious and articulate Schmidt. While an interesting issue, this analysis misses the … Read more

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