Telemundo names Adrian Santucho SVP of Unscripted Content

Telemundo announced the appointment of Adrian Santucho as Senior Vice President of Unscripted Content. Santucho will report directly to Javier Pons, Chief Content Officer and Head of Telemundo Studios at NBCUniversal Telemundo Enterprises. Santucho will be responsible for leading the development and production of unscripted content including realities, game shows and music specials, for linear … Read more

2026 ………….

By Luis Miguel Messianu – Founder-President-Chief Creative Officer @ Messianu/Edelman/Lerma It’s an honor to be part of leaders predicting trends for 2026. Here’s my full perspective hoping to inspire while wishing all my network a fulfilling journey in this new year: As we look to 2026, our industry stands at a creative crossroads—where technology, culture, … Read more

Creators, Consumers, and Trust: Driving the Future of Media in 2026

By Vicki Lins – Leader of Innovation + Impact :: President & CEO, CTAM 2025 didn’t just change media—it rewrote the rules of engagement. Fueled by shifting audience habits, AI innovation, and relentless competition, media consumption accelerated at a pace that challenged every assumption. Creators continued to redefine how audiences discover and engage with content. … Read more

PR isn’t broken. It’s just not the only answer anymore. [REPORT]

By Karla Jo Helms – Chief Evangelist & Anti-PR Strategist Let’s be honest—press releases, media lists, and impressions used to be enough. But the world has changed. Audiences are smarter. Trust is earned differently. And influence doesn’t come from waiting to be featured. It comes from owning your story. We’re living in a communications landscape … Read more

2026 Is The Year for Strategic PR Agency Search: A Guide for CMOs and Communications Leaders

By Robert Udowitz – Agency Search Firm – Agency M&A – Independent Consultant The right PR partner can be the difference between cutting through the noise and getting lost in it. According to communications industry analysts, 2026 presents an unprecedented opportunity for organizations conducting agency searches, driven by market restructuring and technological transformation. Significant restructuring … Read more

Things that reshaped corporate communications in 2025 (and that will continue in 2026):

By Joshua Altman  Things that reshaped corporate communications in 2025 (and that will continue in 2026): – Small businesses and startups are accessing C-suite communications expertise without the C-suite price tag with a fractional chief communications officer – Sophisticated brand strategy isn’t only reserved for enterprises with six-and-seven-figure comms budgets. – A founder can bring … Read more

Esperanza Teasdale joins The Proper Group

The Proper Group named Esperanza Teasdale as an Executive & Fractional Chief Marketing Officer. A celebrated Fortune 50 marketing leader with more than 30 years of experience at PepsiCo and Unilever, Esperanza brings a rare combination of strategic clarity, multicultural fluency, and mindful leadership to organizations ready to accelerate growth with intention.   Esperanza has led brand … Read more

Designing Ads Catered to Hispanic Audiences Effectively

Reaching diverse audiences requires more than just translation. It demands a deep understanding of cultural nuances, values, and preferences. When it comes to Hispanic audiences, effective advertising hinges on tailoring messages that resonate authentically. I have found that brands and organizations can significantly enhance their impact by designing ads that speak directly to the Hispanic … Read more

We Didn’t Lose 2025. We Proved Marketing Is Still Broken.

By Vinny Rinaldi – Vice President, Consumer Connections There’s no shortage of end-of-year marketing perspectives right now. Predictions. Trend lists. AI optimism delivered with certainty. Everyone racing to be early about 2026. Most of it isn’t wrong. Almost all of it is beside the point. 2025 didn’t expose a lack of tools, creativity, or ambition. … Read more

The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity. The publication, geared towards … Read more

The War on Christmas?

By Ozzie Godinez – CEO at PACO Collective I never thought I’d miss Americans arguing over how to be nice to each other during the holidays. For the dozens of you who weren’t aware, we’ve periodically fought about a “War on Christmas” off and on since the 1920s. It really picked up after Bill O’Reilly … Read more

What is the cost of cutting brand investment?

By Kevin GoodwinKevin Goodwin – SVP of Strategy & Growth @ New Engen It’s likely much higher than you think. A BCG study released last week found that cutting $1 of brand investment today costs companies $1.92 (!!) in future investment to regain lost share. Let’s break that down in a simple example: You Cut … Read more

Why Cultural Fluency Is the Industry’s Most Undervalued Growth Lever

By Liz Castells-Heard, CEO, INFUSION by Castells As we enter 2026, marketing sits at a decisive inflection point. Economic pressure, unevenly governed AI adoption, political polarization, fragmented media, declining attention, eroded trust, and cultural whiplash are converging—reshaping not just how brands market, but why consumers choose to engage at all. Budgets are tighter. Performance is demanded across the full … Read more

Striking findings from 2025

As we do every year, we’ve gathered data around some of the most pivotal news stories of 2025, including President Donald Trump’s return to the White House, the changing U.S. immigration landscape and the rapid rise of artificial intelligence worldwide. Here’s a look back at 2025 through 12 of Pew Research Center’s most striking research findings. This is just a … Read more

WHEN THINGS ARE TOUGH, SOME CHOOSE KINDNESS

What is the mood of the market and what is the forecast for Multicultural Communications and the U.S. Hispanic Market in 2026?  For the Multicultural ad shops out there, what awaits on the horizon? According to most reports, a good number of industry captains would welcome a lessening of people’s divisions as well as a … Read more

A Record 159 Million Consumers Expected to Shop on Super Saturday

An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 157.2 million shoppers last year and surpasses the previous record of 158.5 million in 2022. “As the final Saturday before … Read more

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