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THE LATIN RECORDING ACADEMY ANNOUNCES 26TH ANNUAL LATIN GRAMMY AWARDS NOMINEES

The Latin Recording Academy® announced the nominees for the 26th Annual Latin GRAMMY Awards®, the preeminent international honor celebrating excellence in Latin music, and the only accolade awarded by music industry professionals. The Latin Academy’s membership body of music creators, who represent all genres and creative disciplines—including recording artists, songwriters, producers, recording engineers and mixers—vote … Read more

HISPANIC FOOTBALL HALL OF FAME ESTABLISHED TO CELEBRATE HISPANIC EXCELLENCE

A historic milestone in the world of American football has been reached with the establishment of the Hispanic Football Hall of Fame (HFHOF), an organization dedicated to recognizing and honoring the extraordinary contributions of Hispanic players, coaches, and contributors at every level of the game. The HFHOF will serve as a living tribute to the … Read more

23rd ANNUAL HISPANIC TELEVISION SUMMIT AND HISPANIC TV AWARDS

The 23rd Annual Hispanic Television Summit will be presented on Monday, October 20, 2025, in the Playwright Ballroom on the 3rd floor of the New York Marriott Marquis,1535 Broadway in New York City. The Summit is the longest running, “must-attend” annual event for those in the business of television intended for Hispanic audiences in the … Read more

The Many Faces of the American Dream for Hispanics

By Maria Lucia Parra When we talk about the American Dream, it often sounds like a singular promise: work hard, buy a house, raise a family, live free. But for Hispanic Americans, the dream is far from one-dimensional. It is shaped by heritage, rooted in family, and reimagined across generations. You can hear it in … Read more

Would you like to be indispensable at work ?

By Rishad Tobaccowala Would you like to be indispensable at work ? Not just a cog in the machine but the cog that drives the machine? Well then spend 30 minutes and learn how to do so from Chris Hirst who among other things was the Global CEO of Havas Creative in the latest What … Read more

From Mexico to the World: Jarritos Marks 75 Years of Flavor, Culture and Global Impact

Commemorating 75 years of tradition, culture, and quintessential flavors, Jarritos, the authentic Mexican soda brand known for its refreshing and bold taste, is celebrating the way it does best — boldly, colorfully, and with a lot of corazón. To mark this milestone, Jarritos is launching a worldwide anniversary celebration, featuring a specialty sweepstakes, pop-up events … Read more

The press release used to be the golden ticket.

By Isabella Maldonado The press release used to be the golden ticket. Polished. Controlled. Perfectly timed. But today? Audiences don’t want polish. They want process. We’ve entered the era of building in public. Instead of waiting for media coverage, brands now gain credibility by sharing their journey online. Instead of chasing an audience, the real … Read more

When Bilingual Latinos Buy, Who Gets the Credit?

By David Sánchez Y’s Bicultural, bilingual Latinos are engaging with culturally relevant creative—sometimes in Spanish, sometimes in Spanglish, or even English in stories that reflect their real lives. But when they convert, they might do so through a general market product, website, or brand. In companies where general market and multicultural teams operate separately, this … Read more

How Hispanic consumers are influencing the media landscape [REPORT]

Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and evolves, there are opportunities for brands and advertisers to leverage. To download report, CLICK HERE.

Agency Compensation and The Transparency Trap [REPORT]

“Transparency” is all the rage nowadays. It’s what everyone is asking for, from consumers expecting products that do as advertised to competitions expecting honest campaign submissions with unfabricated results. However, it can be argued that there are cases in which transparency is taken too far. In the eyes of the American Association of Advertising Agencies (4As), … Read more

National “Buy Latino” Toolkit 

Kicking-off Hispanic Heritage Month (September 15 – October 15), Aquí: The Accountability Movement (Aquí) is urging all to “Buy Latino, Build America” in a national digital campaign inviting consumers, institutions, and corporations to support Latino-owned businesses and close the equity gap in America’s economy. “Buy Latino” is part of Aquí’s “Somos América” program  that uplifts … Read more

The Cost of Homeownership Continues to Rise

The median monthly owner costs for U.S. homeowners with a mortgage increased to $2,035 in 2024 from $1,960 (inflation-adjusted) in 2023, according to new American Community Survey (ACS) 1-year estimates released today by the U.S. Census Bureau. “One way we measure housing affordability is based on how much households spend on selected costs such as … Read more

How CTV Delivers the Personalized Experiences Diverse Audiences Demand  [REPORT]

LG Ad Solutions released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers. The findings underscore that as streaming – especially free streaming – gains preference, CTV uniquely delivers the personalized, relevant experiences these influential audiences expect. Industry-wide, personalization has … Read more

Sebastian Trujillo named Chief Commercial Officer (CCO) at GAIM

Get After It Media (GAIM), home to The Heartland Network, Retro TV, The Family Channel, The Action Channel, and Rev’n,  announced the appointment of seasoned industry veteran Sebastian Trujillo as Chief Commercial Officer (CCO). “Sebas and I have worked together and known each other for decades. He brings a deep understanding of where we are … Read more

These Award-Winning Campaigns Leveraged the Art of Storytelling

Storytelling is forever. No matter how technology advances and changes the way people consume information, work, and even socialize, the power of effective storytelling will never become obsolete; if anything, a compelling narrative can help brands stand out in a sea of sameness and boringness. To ed more, CLICK HERE. Courtesy of The Association of … Read more

Vme TV Celebrates Hispanic Heritage Month with the Premiere of Two Inspiring Biographical Dramas: Como Alas al Viento and Lola, la Película

To commemorate Hispanic Heritage Month, Vme TV proudly announces the premiere of two powerful new programs honoring the lives and legacies of two of Spain’s most iconic performers: Rocío Jurado and Lola Flores. Audiences will be captivated this September by the debut of Como Alas al Viento, a sweeping drama chronicling the remarkable journey of … Read more

General Motors’ Norm de Greve on Creativity, AI, and the Future of Marketing

“It’s not humans versus machines; it’s humans with machines,” says Norm de Greve, SVP and CMO at General Motors. Known for leading transformative marketing efforts at CVS Health and now at GM, de Greve is helping reshape how brands operate in an era defined by artificial intelligence (AI), personalization, and speed. To read more, CLICK … Read more

EstrellaTV named exclusive U.S. Television Partner for Miss Universe Mexico 2025

MediaCo Holding Inc. announced that EstrellaTV will serve as the exclusive U.S. television partner for Miss Universe Mexico 2025. The event will be featured in a two-part broadcast rollout designed to maximize audience reach and engagement. On Saturday, September 13th, EstrellaTV will air exclusive teasers and live updates from Miss Universe Mexico 2025 during the … Read more

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