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TelevisaUnivision announces the start of production for four new ViX+ Original Titles

TelevisaUnivision announced that three new series, “Colapso” (working title), “Isla Brava”, and “Senda Prohibida,” and one new documentary film, “Absoluta” are currently in production. Each of the four original productions will be exclusively available on ViX+, the new premium Spanish-language subscription streaming service. “From thrilling mysteries to heartwarming personal stories, these new original productions represent … Read more

Daily Flash Latino launches

KSA Entertainment will launch Daily Flash Latino, a nationally distributed entertainment, lifestyle, and trending news show. Daily Flash Latino’s hosts Jessica Reyes and Gian-Paul Lopez will offer a fresh perspective on the latest entertainment news, celebrity gossip, fashion, health, wellness, and more, in both English and Spanish. Produced by KSA Entertainment and distributed by Telco … Read more

Finding Agency Opportunities Amid Challenging Economic Conditions

By Mark Duval – The Duval Partnership Much discussion has occurred on the outlook for agencies since we last wrote about the changing economic headwinds. It’s time to revisit the topic and layer on some additional considerations, with a focus on what agencies should be doing now. First, let’s be clear that the overall mood … Read more

The Luxury of Strategy

By Bob Hoffman Loudmouth marketing weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their attention on the long term imperative of building their brands. There is plenty of evidence that in the long run marketers are better served if their budgets are … Read more

Making Zero-Party Multicultural Data Accessible to DSPs

As the number of multicultural consumers in the U.S. continues to grow, so does their influence. According to the Selig Center, African American, Asian American, and Native American consumers have increased their purchasing power from $458 billion in 1990 to $3 trillion in 2020. Combined, this represents 17.2% of the nation’s total buying power compared … Read more

Tails wagging dogs: when process eats away at culture

Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organizational rule.. But when we assess the current state of any marketing organisation, which is the first stage of most of our engagements, we often discover that there’s something else eating away at culture. It’s process. Most marketers would … Read more

“TELEMUNDO LOCAL ACADEMY” launches at Cal Sate Northridge

The Telemundo Station Group, part of NBCUniversal Local – a division that includes 43 NBC/Telemundo stations in the U.S. and Puerto Rico and six regional sports networks – announced California State University, Northridge (CSUN) is its fourth and newest partner for the group’s “Telemundo Local Academy” journalism training program. The one-year program kicks off at … Read more

EL FUEGO DEL DESTINO to premiere on Telemundo

Telemundo announced the premiere of El Fuego del Destino (Fire’s Destiny), starring Demet Evgar, Dilan Deniz Çiçek, Hazar Ergüçlü, and Zuhal Olcay slated for Tuesday, September 6 at 9pm/8C. In this empowering story, three women decide to take control of their lives after being on the verge of death, leaving their pasts behind to seek … Read more

Republica Havas Health launches

Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across … Read more

Parents Are Spending More on Back-to-School Shopping than Last Year

A new survey shows that nearly half of parents will spend more than $200 on each child. Despite inflation anxiety, parents are willing to go all out for their kids. This year, 45 percent of parents are willing to spend more than $200 per kid compared to 29 percent in 2021. Debt.com polled parents on … Read more

Baby Boomers Nearly 9 Times Wealthier Than Millennials

Wealth is the value of assets owned minus the liabilities (debts) owed. As described in a previous report on household wealth in 2017, the new U.S. Census Bureau report and detailed tables on household wealth in 2019 show similarly wide variations across demographic and socioeconomic groups but also detail generational wealth differences for the first … Read more

Effects of “Recession” On Brand Loyalty

While the Unites States has not officially declared a ”recession,” nearly seventy percent (68%) of consumers believe a recession has already arrived, according to a new survey conducted by Brand Keys, Inc., the New York-based brand loyalty and emotional engagement research consultancy. The current survey examined loyalty levels in 39 B2C and B2B categories. Perception … Read more

Nielsen Receives Governmental Regulatory Approval For Proposed Transaction with Consortium of Private Investment Funds

Nielsen Holdings plc (NYSE: NLSN) announced it has received all necessary governmental regulatory approvals required to complete its previously announced proposed transaction with a consortium of private investment funds (“Consortium”) led by Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P., together with institutional partners. Nielsen also announced … Read more

Cannes Lions 2022: The Attention Economy has landed

Every year Cannes Lions surfaces the big themes that matter in advertising, and there is a lot to learn from the award winning campaigns. But the event isn’t just a celebration of creativity. While creativity was debated and celebrated in the Palais award shows, all the major media platforms and agencies were vying for attention … Read more

Timidity is limiting your ROI

By Imran Hirani, VP, Strategic Accounts, Nielsen From a budgeting perspective, global marketers planned to increase their spending across all channels as 2022 got underway, with significant emphasis on select digital channels like social media, video and display ads. As always, marketers will be tasked to prove the validity of the billions they will put … Read more

NGL Collective and mitú merge

As part of the acquisition, NGL Collective (“NGL”) is merging with GoDigital’s mitú. The new entity will retain the name of NGL Collective. NGL will cater to a vast network of Latinx creative and media partners, reaching U.S. Latinx communities via an array of social media and editorial sites, in-person and virtual community events, and … Read more

LATIN2LATIN MARKETING + COMMUNICATIONS announces promotions

Following the constant and consistent growth within the marketing field, Latin2Latin Marketing + Communications (L2L) has announced the promotions and appointments of several of its executives in key positions, under the administration of Arminda Figueroa, CEO and Founder of L2L. The first appointment corresponds to Renzo Ferro, who joined the company 4 years ago and … Read more

Sandra Smester named EVP Programming & Content Development at NBCUniversal Telemundo

NBCUniversal Telemundo Enterprises announced the appointment of Sandra Smester as Executive Vice President, Programming and Content Development. In this newly created role, Smester joins the company to oversee the development and execution of programming for the network, beginning in August. Smester will report to Ronald Day, President of Entertainment and Content Strategy at NBCUniversal Telemundo … Read more

Marketing facing “worst-ever” talent crisis

Over-specialisation, poor training and talent management key reasons for lack of staff development Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors, … Read more

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