By Tony Case While juggling concerns such as the volatile economy and the increasingly complex management of customer relationships, marketers now have the added responsibility of figuring out how to harness the power of the hottest technology around — generative AI — while confronting the myriad challenges it presents. AI has ignited great enthusiasm among … Read more
According to the report, economic headwinds have arrived, and chances are marketers aren’t prepared; only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition. The report is titled Marketing & Finance: Fueling Innovation Or Falling Behind? and … Read more
More than half of employees report being relatively unproductive at work. New research into six types of employees shows how companies can re-engage workers while amplifying the impact of star performers. The pandemic has forced major changes in how, when, and where people work. It has also bedeviled employers. Due in part to new hybrid … Read more
In this era of transformation and adaptation, rethinking your approach to agency selection isn’t merely a strategic choice — it’s an imperative. The current media landscape is marked by unprecedented fragmentation and complexity, especially when it comes to targeting through digital channels and platforms. And advertisers are confronted with the task of navigating this ever-evolving … Read more
Though the scope of marketing has expanded considerably over the last ten years, CMOs and their teams still don’t seem to be getting the respect they deserve in the C-suite. This episode explores this strange phenomenon and also offers a series of key questions marketers need to answer if they want to get a handle … Read more
The U.S. Census Bureau released 2020 Census population counts and sex-by-age statistics for 300 detailed race and ethnic groups, as well as 1,187 detailed American Indian and Alaska Native (AIAN) tribes and villages. These data come from the 2020 Census Detailed Demographic and Housing Characteristics File A (Detailed DHC-A). Previously, the Census Bureau released 2020 … Read more
Most U.S. Latinos speak Spanish: 75% say they are able to carry on a conversation in Spanish pretty well or very well. And most Latinos (85%) say it is at least somewhat important for future generations of Latinos in the United States to speak Spanish. But not all Hispanics are Spanish speakers, and about half … Read more
Launched by NGLmitú, the Latino media and entertainment powerhouse co-founded by actor, activist, and entrepreneur John Leguizamo, mitúTV specializes in English-language programming created for Latinos by Latinos. Beginning September 15, the mitúTV app will be available on X1 and Flex. It will offer viewers more than 120 hours of original programming directed by Latinos. Likewise, … Read more
GALLEGOS United and Superette (DoorDash’s internal creative studio) have unveiled the brand’s first-ever Spanish-language campaign for the Dasher audience. Titled “Everyone knows, you should too”, the campaign aims to recruit new Hispanic Dashers and further strengthen DoorDash’s relationship with Hispanic gig workers, one of the largest and fastest-growing audiences of gig workers in the Unite … Read more
by Santiago Solutions Group When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. A recent Ad Age article “Girl Math TikTok Trend — How Brands Can Get It Right”, discusses the idea of “#girlmath”, where users create videos that highlight the … Read more
Truthset released results detailing how the overall data industry is currently underrepresenting the Hispanic population in the United States. A Q2 2023 study revealed that the data industry includes just 58% of Hispanic audiences in the U.S. With 42% of Hispanic audiences not recorded in data sets, advertisers can’t properly allocate targeted ad spend, while … Read more
MEL (Messianu/Edelman/Lerma) launched as a minority-owned and Hispanic-led, full-service communications agency. The independent entity will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens enabling it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos. The partnership between three lauded industry … Read more
By Pedro de Córdoba – Vice President, Client Solutions / eContent DIGITAL The COVID-19 pandemic should have been a wake-up call. It wasn’t. Covid laid it bare for all to see, and it’s very troubling that the Healthcare Industry doesn’t seem to have gotten the memo. The chronic underinvestment in Hispanic healthcare outreach is affecting … Read more
Latinos in the United States helped propel the national economy forward with a total economic outuput, or gross domestic product, of $3.2 trillion in 2021, according to a new study by UCLA researchers and colleagues. The findings of the latest U.S. Latino GDP Report, produced annually by the UCLA Center for the Study of Latino … Read more
By Steve Boehler Most agency executives and teams hate talking about money with clients and prospects. And they don’t do a very good job of it. Agencies often seem to approach the topic of money as a required nuisance or as an afterthought. The agency’s economic proposal may be a simple spreadsheet. Or a spreadsheet … Read more
By Charlotte Naim As we countdown to our last year with browser cookies, many marketers are still concerned about achieving marketing performance in a post-cookie world. Mobile marketers have already had to manage their data diets following Apple’s termination of IDFA in 2021. But with the death of the cookie, marketers will be very limited … Read more
After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024. … Read more
Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today. #SpeakHispanic is built around original, Latino-centric content –which includes cutting-edge visuals, current data points, poignant personal accounts, and spirited dialogues … Read more
In celebration of Hispanic Heritage Month kicking off this Friday, September 15, Ally released its newest TV spot next week honoring the cultural richness of the Hispanic community. In 2015, Ally created an inclusion infrastructure that became the heart and soul of the brand’s culture. From there, Ally continued to develop and implement intentional DEI … Read more
By Kim Parker and Rachel Minkin Trends in marriage and fertility along with shifting social norms and important legal changes have reshaped the American family. Public views of the family are complicated. Americans are more pessimistic than optimistic about the institution of marriage and the family. And there is no consensus on how some of … Read more
