News
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
Global Entertainment & Media Outlook 2025-2029
Driving growth through innovation in a rapidly evolving media and technology landscape
Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio
Ad industry perceptions of media audiences are often completely opposite reality. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.” By Pierre Bouvard
2025 State of AI in Social Media Study, Unveiling 96% of Professionals Use AI Daily
Metricool, a global social media management platform, released its 2025 State of AI in Social Media Study, revealing that 96% of social media professionals now use AI tools in their social media workflows, with 72.5% relying on them daily. The findings underscore how AI has become a core tool in the day-to-day work of social media managers, marketers, creators, and agencies.
“Brownsville Bred” – Latina Filmmaker Elaine Del Valle Brings Her Award-Winning True Story to Theaters Nationwide
Writer, director, producer, and casting director Elaine Del Valle makes history with the release of Brownsville Bred, a deeply personal, musically infused coming-of-age drama inspired by her true story. The film, which has already garnered awards on the festival circuit, opens nationwide on September 19, 2025.
Republica Havas Joins the Greater Miami Convention & Visitors Bureau Roster of Creative & Media Partners
Republica Havas has been selected as one of the Greater Miami Convention & Visitors Bureau’s (GMCVB) creative and media partners. In this role, the agency will collaborate on select programs and integrated campaigns designed to highlight Greater Miami’s rich cultural, culinary, and entertainment experiences.
HOT 97 Brings the Hottest Voices in Hip Hop On-Air All Day, Every Day
MediaCo Holding Inc.’s HOT 97, the globally recognized home of Hip Hop culture and music, proudly announces its powerhouse weekday lineup, keeping listeners locked in all day, every day with their favorite voices and DJs.
Census Bureau Releases New Educational Attainment Data
The U.S. Census Bureau released the Educational Attainment in the United States: 2024 table package examining the education level of adults age 18 and older by age, sex, race, nativity and other demographic and social characteristics. Data are based on statistics from the Current Population Survey Annual Social and Economic Supplement.
2025 Forecast Update: $169 Billion in U.S. Local Advertising and 2.4% Year-Over-Year Decline
BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year. This updated forecast is a 1.5% decrease from the company’s earlier estimate of $171.4 billion.
The traditional CMO is obsolete.
The role has been split in two, and there is no middle ground. There is the brand steward, the budget manager, the leader of a cost center. And there is the Chief Revenue Architect. By Adria Garcia Camara - CMO & Growth Leader
Vme Kids Expands StoryZoo Lineup with Two New Series: “StoryZoo Aventuras – En el Zoológico” and “StoryZoo Aventuras – En el Espacio”
Vme Kids, the 24-hour Spanish-language children's network dedicated to offering enriching and educational content for preschool and early elementary audiences, is excited to announce the premiere of two brand-new animated series from the beloved international children’s brand, StoryZoo: StoryZoo Aventuras – En el Zoológico and StoryZoo Aventuras – En el Espacio.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Generation Z’s buying power is reshaping retail trends and revitalizing malls
Hot 25 Retailers like Daiso Sangyo, MUJI and Five Below offer shoppers engaging experiences and curated events
The Art of Asking the Right Question: The Skill of Tomorrow
In an age where information is abundant and artificial intelligence is at our fingertips, the greatest skill isn’t simply knowing where to look—it’s knowing what to ask.
The Award-Winning Campaigns Successfully Engaging Families
Brands are in the unique position to help parents find services, tools, information, and products to help ease their difficulties and/or provide valuable resources they need (for instance, to keep kids healthy).
FAST momentum continues with global channel count growing nearly 14% year-to-date
Notably, FAST channels offer a greater percentage of more recent content than SVOD services. Nearly half of current FAST programming was produced in the last 5 years compared to nearly one third on premium SVOD. Focusing on content produced in the last 15 years, the numbers jump to nearly 80% for FAST and 68.5% for SVOD.
National Hispanic Heritage Month: 2025
National Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is historically significant as September 15 is the anniversary of independence in Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The designated period is also a nod to those from Mexico and Chile, which celebrate their independence September 16 and September 18, respectively.
New Bad Bunny class debuting at Emory this semester
Emory University introduced a course on Bad Bunny, focusing on his music and the political and socioeconomic factors that have influenced his development in Puerto Rico. The course, part of the Latinx Studies Initiative, will use Bad Bunny's latest album, "Debi Tirar Mas Fotos," as a guide to explore topics such as colonialism, nationhood and resistance movements.
