Agency
alma appoints Angela Rodriguez as Managing Director
alma, the Miami-based ungeneral agency, announces the appointment of Angela Rodriguez as Managing Director.
Publicis Media appoints Lonnie Limón to Head its Multicultural Arm
Lonnie Limón has been named the Head if Publicis Media Multicultural. He replaces Lisa Torres, who will begin her consultancy company.
How Speed and Cultural Alignment Drive 3x Higher Brand Performance [REPORT]
Sightly, a brand intelligence and activation company, partnered with MAGNA, the media intelligence unit within IPG Mediabrands, to conduct groundbreaking research on the impact of aligning brands with real-time trends during media campaigns. The MAGNA Media Trials study highlights how brands can boost performance by targeting culturally relevant content aligned with their brand perspective. The approach tripled purchase intent and doubled search intent compared to traditional advertising methods.
Roberto Ramos joins CULTURE+ as Group President & Chief Brand Transformation Officer
Roberto Ramos has joined Culture+ Group as our new President, Chief Brand Officer, and Partner. Roberto is an industry innovator known for challenging the status quo and driving transformative growth for some of the world’s leading brands.
Critical Gaps in Preventive Care for Women
A new Ipsos poll commissioned by the Alliance for Women's Health and Prevention (AWHP) reveals that 42% of women are forgoing preventive care services such as annual check-ups, medical tests or treatments, and vaccines, or had trouble getting an appointment with a provider in the last year. The survey of 3,199 American women aged 18 and older looked at their experiences with and perceptions of preventive healthcare, where and how they receive their health information, and existing disparities.
COMMISSIONERS GOMEZ, BEDOYA TO HIGHLIGHT BARRIERS TO ENTRY FOR HISPANIC/LATINO MEDIA [VIDEO]
FCC Commissioner Anna M. Gomez and FTC Commissioner Alvaro Bedoya will convene a roundtable discussion to explore the market dynamics affecting the success and sustainability of Hispanic/Latino-serving media organizations.
This Deloitte Executive Explained Why Performance Marketing Has Diminishing Returns [VIDEO]
Though it may seem counterintuitive, performance marketing as a strategy has diminishing returns. Deloitte Digital's Maggie Gross discussed why this is, citing examples from her own work and explaining having a balance between branding and performance is critical for business success.
Why Client Retention and Organic Growth Will Drive Agency Success in 2025
The most powerful new business strategy for 2025 is probably not what you’d expect. While agencies continue to chase shiny new logos, the real growth engines for 2025 are closer than you think: keeping your current clients delighted and leveraging those relationships to fuel organic growth. By Mark Duval - Founder, The Duval Partnership
Why Diverse Data Is as Critical as Diverse Media for Multicultural Audiences
U.S. consumer demographics are shifting, with multicultural consumers projected to become the majority by 2050. These audiences drive population growth, influence cultural trends, and wield significant buying power. For programmatic media buyers, it’s clear that effectively engaging multicultural consumers isn’t just an ethical choice—it’s a strategic business imperative.
Baris launches ‘Wild Pleasures’ with BeautifulBeast for Valentine’s Day
Baris has officially launched in the U.S., bringing frozen chocolate-covered wild raspberries from Patagonia. To introduce its first limited-time Valentine’s campaign, Wild Pleasures, the brand partnered with BeautifulBeast, a creative agency known for bold, results-driven campaigns.
The best clients ask agencies the best questions
Ask Agencies the Best Questions - Great clients get great work.
The Artificial Intelligence learning curve.
By Gonzalo López Martí - Creative Director
- Your kids are doing their homework with AI.
- You are probably toying with it too.
- The learning curve, however, is an asymptote.
- Don’t know what an asymptote is?
- No need to ask ChatGPT.
5 Years Later: America Looks Back at the Impact of COVID-19 [REPORT]
The most significant pandemic of our lifetime arrived as the United States was experiencing three major societal trends: a growing divide between partisans of the left and right, decreasing trust in many institutions, and a massive splintering of the information environment.
Slower Retail Sales in January, But the Economy is Still Expanding
Data released by the U.S. Census Bureau shows retail sales slowed in January following a strong holiday season but still rose year over year, National Retail Federation Chief Economist Jack Kleinhenz said.
A special Cupid for Valentine’s Day 2025.
Today we celebrate love and affection. Aside from its romantic undertones, Valentine’s Day — especially in our Latin countries — goes beyond the symbolic red roses to remind us of the incalculable value of friendship and family. To send a BIG HUG to our faithful readers, we’ve gotten a hold of a most enjoyable and fun-filled dialogue between a couple of emblematic ad people who candidly let us peek into their lives. Here, Hall-of-Famer Daisy Expósito-Ulla and her life-and-business partner, award-winning filmmaker Jorge Ulla, talk to the Creative Team from their agency, d expósito & Partners, revealing with humor and vitality some tips about how they met, their staying power and also share an amusing anecdote about two young creatives in need of money. Enjoy the piece. HispanicAd wishes a Happy Valentine’s Day to all our clients — ad and media agencies, TV and Radio stations and networks, Digital, P.R. and Research companies, and trade associations.
Why Super Bowl Ads’ Lack of Emotional Creativity Is No Laughing Matter
Move over Budweiser's cute young Clydesdale. The foal that starred in the beer brand's Super Bowl ad "First Delivery" may have captured viewers' hearts with his heroic, beer-carrying exploits at the Big Game, but it was not the only one-trick pony on the night.
Digital Advertisers Are Finding Success in Radio
Advertisers are discovering that the power of radio isn’t just for building brand awareness—it’s a powerful tool for driving sales and lower-funnel conversions. One experienced digital Audio advertiser recently tapped into the magic of AM/FM radio to boost engagement and skyrocket conversions. By partnering with Audacy and harnessing Claritas’ AI-powered attribution model, they were able to pinpoint exactly which radio stations were moving the needle. This innovative approach not only linked radio ads to tangible online actions but also provided deep audience insights that allowed the brand to fine-tune their strategy for maximum impact. In short, radio is proving to be a game-changer for advertisers ready to mix traditional reach with digital precision.
Roberto Madan, a champion for Latinos at McDonald’s, passes at 100
Roberto Madan, a Cuban-American businessman who built a chain of McDonald’s restaurants and helped champion opportunities for U.S. Latinos within that company, passed today at the age of 100, at his home in Edison, N.J.
The Anti-Social Century and What It Means for Brands
Recently, I found myself reflecting on Derek Thompson's recent article in The Atlantic, "The Anti-Social Century," which examines how we in the U.S. increasingly are choosing isolation over connection and solitude over community. It's a powerful lens that offers insight into the cultural moment we're in as well as what this behavioral shift means for brands navigating our evolving zeitgeist. (And, no, Derek Thompson and I are not related, though his insights feel closely aligned with my reflections!)
CHISPA launches “AMOR WITH NO B.S.” campaign with off-broadway production
Chispa, a dating and friendship app for the Latine community, officially launched its groundbreaking “AMOR WITH NO B.S.” campaign last night with the first-ever off-Broadway production produced by a dating app. This innovative theatrical venture reimagined classic Shakespearean plays—including Romeo and Juliet, Twelfth Night, and Hamlet—through a fresh Latine lens.
