Agency
THE LATINO ROI in 3.5 hours of authenticity, passion & CULTURE:
Amazon reported gains of over 250,000 new Prime subscriptions following the global livestream of Bad Bunny's final concert in his Puerto Rico residency on September 20, 2025.
Radio Pumps Up Marketing Effectiveness
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing's value, according to "CMSWire's 2025 State of the CMO Report." Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
Incrementality vendors love to tell you: “Run another test. Validate another model.”
Incrementality vendors love to tell you: “Run another test. Validate another model.” But at what point have you run enough tests to actually make a decision? And the moment you finish that validation cycle, the environment has already shifted. Economic conditions change. Consumer behavior changes. Competitors change. So is your Chicago holdout test really the right answer for your national strategy? Is that
𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups)
𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups). Every founder I coach asks me this question at least once.
Gen Z Sees AI Automating 20% of Their Future Full-Time Jobs but Are Confident in Ability to Adapt to AI Advancements in Their Field
Half of Generation Z (Gen Z) interns expect 20% of their jobs to be automated by AI when they start full-time roles, but 92% are confident in their ability to adapt to AI advancements in their fields, according to a new survey from KPMG LLP, the U.S. audit, tax and advisory firm.
Income, Poverty and Health Insurance Coverage in the United States: 2024
The U.S. Census Bureau today announced that real median household income was $83,730 in 2024, not statistically different from the 2023 estimate of $82,690. The official poverty rate fell 0.4 percentage points to 10.6% in 2024. The following 2024 findings were all not statistically different from 2023.
Social Media and News Fact Sheet
Digital sources have become an important part of Americans’ news diets – with social media playing a crucial role, particularly for younger adults. Overall, about half of U.S. adults (53%) say they at least sometimes get news from social media, roughly stable over the last few years.
TelevisaUnivision Launches “Do the Right Thing Google” Campaign to Challenge Discriminatory Practices
TelevisaUnivision, the world’s leading Spanish-language media company, today announced the launch of its nationwide advertising campaign, “Do the Right Thing Google.” The campaign calls attention to Google’s YouTube TV and its plan to discriminate against Hispanic viewers by removing Univision from its main programming bundle on September 30. YouTube TV will force millions of Hispanic viewers to pay an 18% premium – a “Hispanic tax” – to maintain access to trusted Spanish-language news, sports, and entertainment.
Hyundai Launches ‘Elevating What’s Next’ Campaign for the 2026 Palisade Hybrid SUV
Hyundai Motor America, in collaboration with Lopez Negrete Communications, has unveiled a new marketing campaign.
Retail CEOs share tariff impacts ahead of holiday shopping
The holiday shopping season is rapidly approaching, and retailers are preparing for one of the industry’s most critical periods. But behind the scenes of cheer and celebration, many businesses face mounting pressure from current trade policies — including rising costs, supply chain uncertainty and tough decisions around staffing and investments.
Priced Out of Breath: Nevada Latino Families Struggle with Heat, Health, and High Energy Bills
For Jacky Banderas, the climate crisis is not an abstract policy debate - it's the memory of a power shut-off that spoiled her family's food and left them sweltering in the Nevada summer, all because she was just one dollar short on her utility bill. With high temperatures driving bills ever higher, Jacky now pays an average of $700 each month for electricity, and has even received bills of up to $1,000. By Liz Hurtado, National Field Manager at Moms Clean Air Force and EcoMadres
How religious is your state?
Pew Research Center’s 2023-24 Religious Landscape Study was designed to paint a statistical portrait of religion in all 50 states and the District of Columbia.
Hispanic Agencies Are Shaping America’s Story – Every Single Month of the Year
It’s Hispanic Heritage Month, which means brands are once again rolling out the usual once-a-year campaigns: colorful cliché visuals, a few Spanish words sprinkled here and there, maybe even a vibrant mariachi track. Cute? Sure. Authentic? Ni de cerca. By Daisy Cabrera
Nielsen Spring 2025 Total U.S. AM/FM Radio Audiences Up +6%; Weekends Grow +9%
Network radio advertisers transact on Nielsen’s national audience service called “Nielsen Nationwide.” Nielsen has just released the Spring 2025 (April-May-June) Nationwide study of total listening in the United States.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion [REPORT]
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.
How Americans View AI and Its Impact on People and Society [REPORT]
Artificial intelligence tools are now playing a role in many aspects of life and society, spanning politics, the arts, work and beyond. While Americans express some openness to AI’s potential benefits, they’re concerned about its impact on some human abilities, according to a new Pew Research Center survey.
53% of Consumers Distrust AI-Powered Search Results
Fifty-three percent of consumers distrust or have a lack of confidence in the reliability and impartiality of AI search and summaries, according to a survey by Gartner, Inc., a business and technology insights company. This concern is reflected in user frustration, with 41% of consumers reporting that generative AI overviews make the search process more frustrating than traditional search methods.
On the passing of advertising legend Emilio Alvarez-Recio: A life of success with Colgate-Palmolive
Emilio Alvarez-Recio, the Cuban-American international corporate executive whose name became synonymous with Colgate-Palmolive, passed away last week in Key Biscayne, Florida.
FTC Sues Live Nation and Ticketmaster for Engaging in Illegal Ticket Resale Tactics and Deceiving Artists and Consumers about Price and Ticket Limits
The Federal Trade Commission and seven states sued Live Nation and Ticketmaster for tacitly coordinating with brokers and allowing them to harvest millions of dollars worth of tickets in the primary market. Live Nation and Ticketmaster then sell the illegally harvested tickets at a substantial markup in the secondary market, causing consumers to pay significantly more than the face value of the ticket.
