Ad Agency
alma appoints Angela Rodriguez as Managing Director
alma, the Miami-based ungeneral agency, announces the appointment of Angela Rodriguez as Managing Director.
Publicis Media appoints Lonnie Limón to Head its Multicultural Arm
Lonnie Limón has been named the Head if Publicis Media Multicultural. He replaces Lisa Torres, who will begin her consultancy company.
Why Client Retention and Organic Growth Will Drive Agency Success in 2025
The most powerful new business strategy for 2025 is probably not what you’d expect. While agencies continue to chase shiny new logos, the real growth engines for 2025 are closer than you think: keeping your current clients delighted and leveraging those relationships to fuel organic growth. By Mark Duval - Founder, The Duval Partnership
Baris launches ‘Wild Pleasures’ with BeautifulBeast for Valentine’s Day
Baris has officially launched in the U.S., bringing frozen chocolate-covered wild raspberries from Patagonia. To introduce its first limited-time Valentine’s campaign, Wild Pleasures, the brand partnered with BeautifulBeast, a creative agency known for bold, results-driven campaigns.
The best clients ask agencies the best questions
Ask Agencies the Best Questions - Great clients get great work.
A special Cupid for Valentine’s Day 2025.
Today we celebrate love and affection. Aside from its romantic undertones, Valentine’s Day — especially in our Latin countries — goes beyond the symbolic red roses to remind us of the incalculable value of friendship and family. To send a BIG HUG to our faithful readers, we’ve gotten a hold of a most enjoyable and fun-filled dialogue between a couple of emblematic ad people who candidly let us peek into their lives. Here, Hall-of-Famer Daisy Expósito-Ulla and her life-and-business partner, award-winning filmmaker Jorge Ulla, talk to the Creative Team from their agency, d expósito & Partners, revealing with humor and vitality some tips about how they met, their staying power and also share an amusing anecdote about two young creatives in need of money. Enjoy the piece. HispanicAd wishes a Happy Valentine’s Day to all our clients — ad and media agencies, TV and Radio stations and networks, Digital, P.R. and Research companies, and trade associations.
How Agencies Can Build a Lasting Legacy
As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.
RESERVE YOUR SPOT FOR THE 2025 HISPANIC MARKETING COUNCIL ANNUAL SUMMIT!
Join us on April 7-8, 2025, in New York City for the premier conference crafted by industry leaders with expertise in marketing to the new American mainstream. Given that we sold out last year, we highly recommend securing your spot ASAP!
Primark opens its first store in Texas with campaign from BeautifulBeast.
Primark, the iconic Dublin-based retailer, has officially opened its first store in Texas, and the excitement is palpable. With the help of BeautifulBeast, a creative agency known for its bold and impactful campaigns, Primark launched its first store in the Lone Star State with a campaign titled Primark & McAllen: The Perfect Fit.
Lopez Negrete Communications Invites Bilingual and Bicultural Influencers to Join Proprietary Network of Latino Creators
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. With the rise in content creator marketing, the tool is ideal and highly recommended for any brand aiming to expand their reach and visibility within the Hispanic community through influencer marketing. And, in turn, Latino influencers who join the LNC have a chance to work with the agency's client roster.
The Hidden Costs Eating Your Ad Budget
Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It's like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You're paying top dollar but driving away with a fraction of the horsepower you paid for.
How Creative Consistency Can Work Magic for Brand-Building – A new study demonstrates the positive effects that steady, consistent advertising efforts can have on marketers’ ROI
Creative consistency is the unsung hero of effective branding, and recent research confirms its profound impact on advertising success. A recent System1 study conducted in the U.K. in collaboration with the Institute of Practitioners in Advertising (IPA) Effectiveness Databank sheds light on the transformative power of maintaining a cohesive creative identity over time. While the study originates in the U.K., its findings resonate globally, including in the U.S., demonstrating that consistent brands significantly outperform their inconsistent counterparts in ad quality and business results.
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon, Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies.
Looking for 2025 Power Players: HMC Strategic Excellence Awards Powered by Collage are OPEN
WE ARE LOOKING FOR CAMPAIGNS THAT MOVE THE NEEDLE The 2025 Hispanic Marketing Council Strategic Excellence Awards Powered by Collage Group have opened their call for entries to recognize agencies driving innovation, cultural relevance, and impact… in other words, campaigns that connect with today’s dynamic consumers.
Marketing Course for 2025 [REPORT]
Horizon Media Holdings, parent company of the full-service marketing portfolio including Horizon Media, unveiled its inaugural annual marketing industry forecast - "25 Trends on the Horizon in '25." The 2025 report maps out the trends that leaders from across Horizon's portfolio predict will reshape how brands connect with consumers in a rapidly evolving media landscape.
SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing [REPORT]
According to SeeHer's recent report, "Driving Impact: A Best Practice Guide for Representing Women in Health and Wellness Marketing," women hold a sizeable amount of economic power in the U.S., with 85 percent of purchase decisions being made by women. Yet only 16 percent of women say the media portrays them accurately "all the time."
Let’s Talk About Marketing Talk
There's a growing risk for brands that use too much jargon in their communications
Maximizing Agency Success: Leveraging Media for Growth
In today's fast-paced digital advertising world, agencies are under increasing pressure to deliver faster results with tighter client budgets and higher expectations for measurable outcomes. Forced to manage this reality, but also pursue growth, media can prove to be a viable method for agencies to level up their capabilities, strengthen client relationships and accelerate growth.
Influyente Announces Launch of the Hispanic Media Alliance
The Hispanic Media Alliance™ (HMA) is a comprehensive network designed to empower Hispanic media providers and connect them with national brands seeking to reach the rapidly growing U.S. Hispanic audience. The HMA is an initiative of Influyente™, a spin-off multicultural agency, who saw the opportunity to bring thousands of media providers under one umbrella. Members of the Hispanic Media Alliance represent a range of channels including print publications, radio, podcast, social influencers, OTT/CTV, and digital media with audience reach that runs from national to hyperlocal.
Say It Your Way: McDonald’s Celebrates the Many Ways Latinos Refer to Dulce de Leche
Dulce de leche goes by many names. Whether you know it as cajeta, manjar, manjar blanco, arequipe, milk candy, fanguito, doce de leite, leche quemada or any other name, this sweet staple is a unifying flavor for Latinos, evoking memories of home, no matter where you’re from.
