Ad Agency
24 COMPANIES EARNED A SPOT ON HMC’S 2025 STRATEGIC EXCELLENCE AWARDS SHORT LIST
The Hispanic Marketing Council (HMC) announced the short list for the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.
BeautifulBeast and Green Acres Nursery & Supply inspire a greener spring with a new billboard campaign
BeautifulBeast, the award-winning advertising agency known for its dynamic and culturally resonant storytelling, has launched a fresh new campaign for Green Acres Nursery & Supply. Just in time for spring, the campaign encourages the community to embrace the joy of gardening and planting with a bold message: Let's Spring Together.
Northgate González Market names Orci Advertising as Agency of Record
Orci, the Independent Hispanic-first full service agency, has been named agency of record by Northgate González Market, one of the largest Hispanic supermarket chains in the U.S. which is also proudly family-owned. The appointment was made in late 2024, with kickoff happening this past January. Orci replaces New York-based marketing agency Monks, which was previously known as Media Monks.
Scaling a Digital Agency: When to Expand, Outsource, or Automate?
Scaling a digital agency is both an exciting opportunity and a complex challenge. As demand grows, agency leaders must decide when and how to expand while maintaining efficiency, profitability, and service quality. The key question is: Should you hire in-house talent, outsource to specialized partners, or invest in automation? Each approach has its advantages and trade-offs, and choosing the right one depends on your agency's goals, budget, and operational needs.
What Agencies Get Wrong About Strategy (and How to Fix It)
At Fazer, we like to think of ourselves as “cheerful contrarians.” That is, we have a healthy disdain for the marketing status quo. But we’re not simply contrary or negative. If you want to say “no” at Fazer, you need to provide a better alternative. So here we go.
Latinas in advertising: The untapped powerhouse agencies can’t afford to ignore
There are 20,000 General Market advertising agencies in the U.S. Today, only 511 of them are led by women. Now, let’s talk about an even smaller fraction: How many of these agencies are led by Latinas?
Acento is Empowered by Women
March is Women's History Month, and here at Acento, we couldn't be more excited—or honestly, more qualified—to celebrate it. With a leadership team that's 60% female and proudly Hispanic, we're not just celebrating history; we're living proof of the power women bring to the table (and trust us, our tables are always buzzing with big ideas, coffee cups, and decisiveness).
The Essential Elements of Agency Credibility: Why Proof Points Matter
In the competitive advertising landscape, potential clients are bombarded with many similar promises and pitches. There’s not a lot of “new” in the noise, and what does it all mean to a team that doesn’t truly know your agency yet?
Beyond the Legacy Agency Model: How to Chart the Right Course
Plenty has been said about the current client-agency dynamics. I know, you don't care that much, but those of us who have paid attention for so long know we are sick.
The Drum’s World Creative Rankings 2025
Republica Havas, a leading Miami-based creative, media, and communications agency, has earned a coveted spot in The Drum’s World Creative Rankings 2025, rising to No. 15 in the U.S., No. 1 in Florida, No. 30 in the Americas, and No. 64 among the world’s most awarded agencies, a testament to its exceptional creative work and industry impact.
How Marketers Can Create Wins for the Brand, the Business, and Their Partners [VIDEO]
ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.
Isabel Bucaram Launches PerfectLink Media
Isabel Bucaram announced the launch of PerfectLink Media, a dynamic advertising agency dedicated to offering innovative and high-impact business strategies. With a focus on building strong relationships and leveraging cutting-edge technology, PerfectLink Media is poised to set new standards in the industry.
C.A. Fortune Announces Transaction with DirecToHispanic, Leveraging Retail Marketing Agency to Expand Reach with Multicultural Consumers
C.A. Fortune, a brokerage with full-service sales and marketing capabilities, is excited to announce its strategic transaction to add DirecToHispanic (DTH) to its arsenal of services driving consumer growth for its current and future client partners. DTH is a retail execution, experiential, and digital marketing agency known for its expertise in connecting brands with Hispanic consumers. This investment allows C.A. Fortune's client portfolio to engage the rapidly growing Hispanic market, one of the most influential consumer segments in the United States.
We’re All Marketers Now: Putting the Customer First
"Is your entire company thinking like a marketer? It should be."
Marketer & Agency Exec’s guide to the agency visit
You’re considering an agency for a key assignment. You may be well into a competitive agency review or simply are exploring agencies for near term or future efforts.
The 3 Key Pillars of Agency Growth in 2025
At TDP, we take a holistic approach to agency new business. Even so, we have a bias towards proactive sales because that’s what we do. In this post, we’ll look at two other key ingredients agencies must develop to sustain their growth: organic growth and client retention.
alma appoints Angela Rodriguez as Managing Director
alma, the Miami-based ungeneral agency, announces the appointment of Angela Rodriguez as Managing Director.
Publicis Media appoints Lonnie Limón to Head its Multicultural Arm
Lonnie Limón has been named the Head if Publicis Media Multicultural. He replaces Lisa Torres, who will begin her consultancy company.
Why Client Retention and Organic Growth Will Drive Agency Success in 2025
The most powerful new business strategy for 2025 is probably not what you’d expect. While agencies continue to chase shiny new logos, the real growth engines for 2025 are closer than you think: keeping your current clients delighted and leveraging those relationships to fuel organic growth. By Mark Duval - Founder, The Duval Partnership
Baris launches ‘Wild Pleasures’ with BeautifulBeast for Valentine’s Day
Baris has officially launched in the U.S., bringing frozen chocolate-covered wild raspberries from Patagonia. To introduce its first limited-time Valentine’s campaign, Wild Pleasures, the brand partnered with BeautifulBeast, a creative agency known for bold, results-driven campaigns.
