Do you consider search consultants when planning your agency’s new business program? And what is the best way to do that, exactly?  By Mark Duval - The Duval Partnership

Vicente Corina has joined CPB as Strategy Director. Vicente comes to CPB from Mexico City, where he was most recently CMO of Fitzer Agua Mineral Brava, the first Hard Seltzer in LATAM.

Whether pitching in person or virtually, deciding who will represent your agency determines the outcome of the pitch.  By Mark Duval - The Duval Partnership

To promote diversity in their ad campaigns, brands and agencies have to practice what they preach

Do you consider search consultants when planning your agency’s new business program? And what is the best way to do that, exactly?  By Mark Duval - The Duval Partnership

sociedAD announced that it has been named partner for the Cancer Research Institute (CRI). CRI, a non-profit organization spearheading transformative investigations to cure cancer by harnessing the power of the immune system, has selected the agency to kick-off the first ever in-language resource hub and Virtual Immunotherapy Patient Summit for the Hispanic community during this critical moment in science and research.  

Do you know the difference between a marketing email and a new business email? Or when you should use one versus the other? If you aren’t certain, you’re not the only one!  by Mark Duval / The Duval Partnership

A Majority of Respondents to 4A's 2021 Impact of Advertising Survey Find That Their Agency's Work Helped Their Clients Gain Market Share During 2020


 

H&S, a full-service marketing communications companies, announced the promotion of Veronica Rodriguez to Chief Brand Officer, reporting to Elizabeth Harrison, co-founder and Chief Executive Officer.

Business leaders Alex and Cathy López Negrete, co-founders of Lopez Negrete Communications in Houston, have been named the 2021 “Mosaic Champions” by the American Advertising Federation (AAF). The AAF’s Mosaic Awards recognize individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide and industry-wide initiatives.

Today’s marketing landscape is seeing a racial awakening from companies, but consumers are demanding equality and proper representation coupled with culturally literate, responsible practices from marketers. With Hispanics fueling U.S. culture shifts and population growth, the Culture Marketing Council: The Voice of Hispanic Marketing is sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the Hispanic Marketing Council (HMC). At a time when intentional approaches via segment marketing have never been more critical, the HMC continues to be the only organization devoted to promoting the critical role of Hispanic marketing, media and specialist firms in today’s marketplace.

When you reach out to a prospective client, you have no idea if they will pick up or if you’ll be sent to voicemail. (Spoiler: usually, it’s voicemail). The best agency new business pros are ready for either scenario. But if you’re not, this post will help.  by Mark Duval - The Duval Partnership

CVS Health has selected Miami based ALMA as their Hispanic agency of record.

The Society of Digital Agencies (SoDA) recently published its “2020/21 Agency Performance & Outlook Study.” It covers a broad range of topics, including hiring plans, managing project budgets, operational concerns, and finance team challenges, which I will not address here. Instead, I am cherry-picking some takeaways from the report specific to agency new business and profitability to share, along with some observations.  By Mark Duval - The Duval Partnership

In this role, Roberto will lead initiatives that drive growth for Captura Group and its roster of clients. Roberto will further develop Captura Group’s Hispanic and digital-first capabilities that will enable its clients to effectively engage with and reach multicultural consumers.

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