Ad Agency
LATAM vs US Hispanic ……
I often hear founders from LATAM say their U.S. expansion strategy is to “target the Latino market.” By Ale Winter - Building Innovation Hubs | Global Program Designer | Startup Expansion & City Growth Strategist
LERMA/ Named Hispanic AOR for National Pork Board
The National Pork Board selected LERMA/ to lead efforts to deepen pork's relevance and boost demand among Hispanic consumers in the U.S. This partnership reflects a clear, future-focused vision to place pork at the forefront of a vibrant and fast-changing market.
Calancha Consulting Group launches in Puerto Rico: A New Strategic Communications, Creative and Media Consultancy for U.S. Hispanic, Caribbean, and Pan-American Market
With the mission to transform how brands connect with multicultural audiences, Calancha Consulting Group (CCG) announces its official launch in Puerto Rico. Led by its CEO and Founder, Carlos A. Calancha Figueras, CCG emerges as a strategic communications, creative, media, and digital influence consultancy designed to offer more agile collaboration, tailored solutions, and measurable results for brands seeking to stand out across Puerto Rico, the Caribbean, and the United States.
The Axis Agency Marks 20 Years of Culture-Inspired Marketing That Moves People and Brands
Twenty years a,er redefining what it means to market through culture — and five years after dives9ng from Interpublic Group — The Axis Agency is celebrating a major milestone: two decades of translating cultural fluency into measurable impact for some of the world’s most recognized brands.
Predictions 2026: Marketing Agencies Resign Their Agency
Once singularly focused client partners, marketing agencies are forgoing their franchise to act as agents on behalf of clients. Instead, they will become marketing purveyors that operate across several business modes: vendors that execute programs; merchants that resell software and media; affiliates that contribute capabilities to larger, matrixed organizations; and partners that deliver client-centric marketing services. With each consolidation, acquisition, or PE investment, marketing agencies’ vision moves further away from being providers of agnostic services and creators of culture to purveyors of enterprise platforms and orchestrators of strategy and execution. Put simply, your agencies will no longer act solely as your agents but also as owners of products/solutions, resellers of technology partnerships, and developers of emerging capabilities.
AD Club of NY Innovator: Michael Roca
As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca helps Fortune 500 brands unlock growth through culturally relevant media strategies that deliver measurable results. He has partnered with industry leaders including Diageo, Google, and P&G to authentically engage diverse consumer segments—driving brand equity, loyalty, and ROI.
AD Club of NY Innovator: Isabela Sanchez
As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all strategic media planning and execution for Zubi’s clients, as well as new business development efforts.
WIN more Pitches: The Pitch Calendar
Successful pitch management depends on solid project management skills and planning. A good Pitch Timeline becomes your roadmap to a more successful pitch.
UNITED COLLECTIVE names Paul Miser President and Chief Strategy Officer
UNITED COLLECTIVE, the independently owned creative communications group founded by John Gallegos, announced the appointment of Paul Miser as its new President and Chief Strategy Officer.
𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups)
𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups). Every founder I coach asks me this question at least once.
Hyundai Launches ‘Elevating What’s Next’ Campaign for the 2026 Palisade Hybrid SUV
Hyundai Motor America, in collaboration with Lopez Negrete Communications, has unveiled a new marketing campaign.
2025 State of AI in Social Media Study, Unveiling 96% of Professionals Use AI Daily
Metricool, a global social media management platform, released its 2025 State of AI in Social Media Study, revealing that 96% of social media professionals now use AI tools in their social media workflows, with 72.5% relying on them daily. The findings underscore how AI has become a core tool in the day-to-day work of social media managers, marketers, creators, and agencies.
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
UNIVERSITY OF FLORIDA WINS GOLD IN INAUGURAL STUDENT CATEGORY OF THE 2025 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC), in partnership with the Ad Council, announced the winners of the inaugural Student Category today as part of the 2025 HMC Strategic Excellence Awards Powered by Collage Group. Charged with creating a compelling social impact campaign, University of Florida took home the coveted Gold award for its submission. University of Miami won Silver and University of Texas-Austin (UTNY Program) won Bronze.
It’s Time to Drive Organic Agency Growth
The current economic outlook can seem frightening. P&G Chief Financial Officer Andre Schulten recently noted, “Consumers on both ends of the spectrum—low income and higher income—are reacting to the current volatility they are experiencing. We see consumption trends consistently decelerating.” P&G Chief Executive Jon Moeller added, “This new behavior is driven by worries about the future, whether over immigration policies, inflation, or how tariffs will filter down to consumers.”
Local Voices, Real Impact: Traditional Media Boosts Rhaeos Patient Recruitment in Record Time
In the complex world of clinical research, recruiting patients for specialized studies is inherently challenging. This difficulty is amplified significantly when dealing with an already elusive population – individuals living with hydrocephalus who rely on existing VP or VA shunts for their well-being. This patient group is not only rare, but identifying and engaging them requires a deeply strategic approach. In Puerto Rico, these challenges are compounded by unique geographical and infrastructural considerations, making direct, trusted communication paramount.
AI Is a Growth Engine, Not a Cost Cutter
Generative AI has the potential to transform marketing—not just by making existing processes faster or cheaper, but by enabling entirely new kinds of creativity, deeper connections, and new services for consumers that were never before possible. But if AI is viewed only as a way to cut costs and reduce headcount, we will choke off the far greater opportunity: to fuel growth, creativity, and innovation that benefit both sides of the client/agency partnership.
The State of GenAI Adoption 2025
Ultimately, when it comes to AI, the tech is the easy part. Leadership and change management are the hard bits. Navigating these tidal waves of AI requires strong leadership and a focused approach to change management to foster a culture of experimentation, manage risk, and redefine the agency’s value proposition for the AI era.
