Ad Agency
Spotlight: Uncovering agency use of generative AI [VIDEO]
WFA research reveals that only 3% of brands are fully aware of how their partners, including media and creative agencies, are using generative AI on their behalf. However, only 8% have developed policies to guide their partners’ use of the technology. As a result, certain brands are placing restrictions (and in some cases, total bans) on partners’ use of AI, reflecting mounting concerns around the reputational and legal risks associated with its use.
What CMOs Need to Know About Agencies [VIDEO]
Razorfish’s Chief Strategy Officer Nic Chidiac spoke with Steve Olenski for The CMO Whisperer podcast to discuss the ins and outs of an agency relationship, how to effectively use AI, and what the changing role of a CMO means.
Agencies Should Always Act in the Clients’ Best Interest
Client/agency relationships were once predicated on the concept of a principal-agent relationship, where the agency had a fiduciary duty to act in their clients' best interest. When this concept was the accepted practice, most client/ agency agreements reinforced this expectation.
2023 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. Additionally, we are celebrating the 25th Anniversary of the Association of National Advertiser's - ANA Multicultural Conference.
Casanova//McCann Named One of the Best Places to Work in Orange County
The awards program was created in 2009 and is a project of the Orange County Business Journal in partnership with Workforce Research Group.
Out-of-Work CMOs Crash Cannes Events – Claim They Lost Their Jobs Due to Hispanic Marketing Negligence
Out-of-work CMOs crashed the steps at the Palais, a Forbes CMO luncheon, an Advertising Week rooftop gathering and all along La Croisette. They were dressed in business casual suits, some carrying boxes with their office belongings, others with signs saying, “Available CMO after sleeping on the $3.4 trillion Hispanic marketing opportunity.” This was all part of the scene throughout the Cannes Lions International Festival of Creativity, where the Hispanic Marketing Council (HMC) made a bold statement for marketers to prioritize the U.S. Hispanic Market as part of its #STOPLATINOCOATING campaign.
Fixing the Ad Agency Model
Rachel Barek, CEO and co-founder of creative agency Said Differently, says advertising agencies have failed to evolve. "Companies have innovated in terms of the types of work that they do," she says. "But no agency was purpose-built from the ground up for all the needs of a modern CMO."
FREEDOM by: Jackie Bird
Editor’s Note: The passing of Jackie Bird last week had an enormous impact in our industry. As a tribute to the well-known advertising personality, HispanicAd.com invites you to read a piece she wrote in April 11, 2019. I found among her posts from RedBean Society at the time. It captures and conveys Jackie’s spirit, her ability to create, to re-invent herself, her love for advertising and marketing, and her contagious zest for life. In no small part, it also shows her daringness to take risks. I don’t think there is a better way to remember our dear Jackie Bird! —Gene Bryan, Publisher
Ana Crandell named VP Media Services at Lopez Negrete
Lopez Negrete Communications announced that industry veteran Ana Crandell has joined its leadership team as its first vice president, media services.
PACO Collective Shines: Celebrating 10 Telly Awards!
PACO Collective was honored with 10 Telly Awards, including 1 Gold, 4 Silver, and 5 Bronze.
Jackie Bird, well-known industry leader, passes away in Miami.
Republica’s Jorge A. Plasencia elevated to Global Chief Client Officer Role at HAVAS
Havas announced the appointment of Jorge A. Plasencia as Global Chief Client Officer of the Havas Creative Network.
PACO Collective 18th Year Anniversary
Chicago used PACO Collective, celebrates their 18th year anniversary.
Hyundai Invites Hispanic Consumers to See the World in a New Light through the All-new Santa Fe Marketing Campaign Created by Lopez Negrete Communications
Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the all-new 2024 Santa Fe SUV. The campaign titled “Under a Different Light” – “Un nuevo punto de vista” – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of the all-new Santa Fe. The campaign, available in both Spanish and English for bilingual audiences, includes 15- and 30- second TV commercials, radio spots, streaming audio, digital and social media.
BMO Financial Group partners with PACO Collective for Multicultural Strategy & Media Buying
PACO Collective will partner with BMO to strengthen its multicultural media strategy, planning, and buying in priority markets. This partnership underscores BMO’s commitment to engaging diverse audiences and expanding its reach across multicultural audiences.
THIRD EAR named Multicultural AOR for Ashley
THIRD EAR announced that it has been named multicultural agency of record for Ashley, America’s Largest Furniture Store Brand.
Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters
Women control the vast majority of purchasing decisions but feel misrepresented by the very advertising intended to sway their choices. Here’s how 3% launched a revolution for women in the advertising world.
Tajín Unveils “Hits Diferente” a New Ad Campaign for Its Sauces Products
Tajín has launched, "Hits Diferente," the latest creative execution supporting its two distinctly flavored sauces. The campaign was conceived in partnership with the creative minds at New York-based integrated agency d expósito and Partners and marks a significant step forward in Tajín's mission to redefine snacking experiences within the Hot Sauce category.
The Acceleration of Principal Media [REPORT]
A “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to increase awareness and to help educate marketers on principal media, including its background, benefits, and challenges. Principal-based media buying occurs when agencies buy inventory from media owners at bulk rates and then resell it to clients at a markup. Agencies become the owners or vendors of the media, rather than acting as independent agents for clients.
CMO Checklist for Better Agency Results
Great strategy is only great if it is executed well. PowerPoint, Word documents and board room discussions don’t build awareness or connect your product and services with the target audience across their buying journey or close any sales. Great strategy is only great if it is executed with distinction. The work is what works.
