Ad Agency

2025 Hispanic Market Overview Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”

Understanding Usage and Attitudes on Broker/Agent Versus Principal Media Buying Models

For decades advertising and media agencies have acted as brokers/agents for their clients. An agent is authorized to act on another's behalf, with their best interests in mind and in a transparent manner. Increasingly, agencies are now offering services where they (or their affiliates) suggest that they are acting as "principals" rather than brokers/agents. That would mean they purchase media in advance of client demand and achieve lower rates that enable them to re-sell the media to their clients at a non-disclosed profit. If they are unable to sell the acquired media, they suffer the loss.

Celebrating agency leaders: When Advertising and Theater connect for the Culture.

We all agree we are in the business of storytelling. Well, here’s a story that has a lot to do with our culture and that rich language many of our consumers speak —Spanish, the language of Cervantes, with all its many different accents. “Repertorio Español,” a cradle of great storytelling in Spanish, is celebrating two movers and shakers from our industry: Daisy Expósito-Ulla and Jorge Ulla, the founders of d expósito & Partners (dex). Considered the premier institution historically emblematic of great theater from Spain, Latin America as well as emerging Latinx playwrights, “Repertorio” has made a good choice of honorees on their 57th Anniversary. Yet the two honorees don’t want the celebration to be about them but rather about 20,000 young Latin students that each of us can help access “teatro en español” by helping with a donation to NYC’s “Repertorio Español”

ALMA named Multicultural Agency of Record for IKEA U.S

Miami based ALMA has been awarded the role of Multicultural AOR for IKEA in the United States.

Financial Structure and Metrics for Agencies: Evolving with Size

I’ve been working with creative agencies for over a decade, and it’s pretty cool to see the patterns of how these creative businesses evolve as they get larger. In fact, the financial structure of an agency has to evolve as you grow, or you’ll hit a wall. Call it a growth ceiling or a scaling plateau, but if you don’t plan for it the org will bog down and stop working. In this article, we’ll go over the outworking of what the financial metrics look like for agencies at different sizes, and how to work around these various sizes so you don’t slow down your growth.  By Jason M Blumer - CPA, CEO of Blumer & Associates, CPAs

The Value of In-House Agencies

There are many reasons for companies to bring work in-house, from creating consistency to saving time and money. Blum Consulting, for instance, found that "to staff the same internal resources at an external agency, a brand would pay on average, 60 percent more for the same team," illustrating how in-housing can be a cost-saving measure.

AI in Advertising: What AI Means for Advertisers Today

At the WFA’s Global Marketer Week, Ruben Schreurs, Ebiquity’s Group CEO, sat down with Adweek to discuss the growing role of AI in advertising.

How To Be A Creative’s Favorite Strategist

This was inspired by a conversation with Dominique Monet and others in the 4As Jr. Strategy Collective about what it really takes to be a strategist creatives trust—and want in the room. It’s a distillation of what I’ve seen work—and not work—when trying to build real partnerships.

Agencies & Marketing can work better with Procurement

Strategic Sourcing teams (aka “procurement”) play a vital and often misunderstood role in many companies vis-à-vis the relationships with marketing services firms.

Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting

Over the last six years, the Cumulus Media | Westwood One Audio Active Group has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors:

• Brand
• Creative
• Reach
• Recency
• Targeting

Latinas in advertising: The untapped powerhouse agencies can’t afford to ignore [REPORT]

As a Latina who has worked in the Hispanic marketing industry for over 20 years, I have spent my career uncovering the potential of our market. And let me be clear—the opportunity is massive. The U.S. Hispanic market represents a $2.7 trillion economic force. Latinos account for 51% of the country’s population growth, and we are one of the most influential and affluent consumer groups. Even more striking? We are young—58% of U.S. Hispanics are under the age of 34.

Advertising Is Being Rebuilt. Independent Agencies Have a Window. Talent Does Too.

Over the past year or so, the advertising and marketing industry has gone through a shift many had seen coming from a mile away. What started as budget tightening quickly turned into something deeper. By now, we all know the headlines - thousands of job cuts, months of steady decline, and an industry-wide pivot that's no longer just reactive.  By John Santiago - Chief Executive OfficerChief Executive Officer at Sangre

How to Use AI to Improve Your Campaigns Now

There's so much justifiable teeth-gnashing in our industry these days. Whether it's programmatic campaigns landing on fraudulent or MFA (made for advertising) sites, similar campaigns delivering impressions on wildly objectional sites, as the Adalytics study just revealed, or verification companies somehow being unable to police these campaigns, despite sucking so much revenue from the ecosystem, buyers have a big problem. The really bad news is that publishers have an even worse problem.

BEAUTIFULBEAST TAKES TOP HONORS AT THE HMC STRATEGIC EXCELLENCE AWARDS

The Hispanic Marketing Council (HMC) announced the winners of the 2025 HMC Strategic Excellence Awards at its annual summit in New York City. BeautifulBeast was awarded Grand Prix for the “Amor with no BS” campaign promoting Match Group’s Chispa app. The campaign also earned them two Golds in Creative Ingenuity and Shopper and Experiential Marketing.

What is the Job of Financials and Metrics for Creative Agencies?

The world of finance seems to be elusive for many digital, marketing and creative agencies. This post will highlight some practical ways to understand financials and what the financials are meant to provide a creative agency owner.

24 COMPANIES EARNED A SPOT ON HMC’S 2025 STRATEGIC EXCELLENCE AWARDS SHORT LIST

The Hispanic Marketing Council (HMC) announced the short list for the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.

BeautifulBeast and Green Acres Nursery & Supply inspire a greener spring with a new billboard campaign

BeautifulBeast, the award-winning advertising agency known for its dynamic and culturally resonant storytelling, has launched a fresh new campaign for Green Acres Nursery & Supply. Just in time for spring, the campaign encourages the community to embrace the joy of gardening and planting with a bold message: Let's Spring Together.

Northgate González Market names Orci Advertising as Agency of Record

Orci, the Independent Hispanic-first full service agency, has been named agency of record by Northgate González Market, one of the largest Hispanic supermarket chains in the U.S. which is also proudly family-owned. The appointment was made in late 2024, with kickoff happening this past January. Orci replaces New York-based marketing agency Monks, which was previously known as Media Monks.

Scaling a Digital Agency: When to Expand, Outsource, or Automate?

Scaling a digital agency is both an exciting opportunity and a complex challenge. As demand grows, agency leaders must decide when and how to expand while maintaining efficiency, profitability, and service quality. The key question is: Should you hire in-house talent, outsource to specialized partners, or invest in automation? Each approach has its advantages and trade-offs, and choosing the right one depends on your agency's goals, budget, and operational needs.

What Agencies Get Wrong About Strategy (and How to Fix It)

At Fazer, we like to think of ourselves as “cheerful contrarians.” That is, we have a healthy disdain for the marketing status quo. But we’re not simply contrary or negative. If you want to say “no” at Fazer, you need to provide a better alternative. So here we go.