Ad Agency

CP’s work for Unicef (Dirty Water) will receive award at the 2010 Shark Awards in Ireland.

This is the 48th year for The Shark Awards . The Shark Awards is one of the longest running international advertising festivals in the world. Entries come in from all over the world. Last year there were entries from 29 different countries.

Nelson Garcia departs GlobalHue.

Media Planning veteran Nelson Garcia has departed Global Hue in New York.

His departure comes on the heels of a major restructuring of the agency and the departure of Laura Marella – Vice Chairman of GlobalHue.

ANA Guidebook for Agency Compensation.

A new comprehensive guidebook to provide marketing and advertising managers with insight into structuring, negotiating, and managing agency compensation has been published by the ANA (Association of National Advertisers).

The Future of Hispanic Ad Agencies: ‘Culture Commerce’.

Plenty has been written during the past few years—much of it during the past few months—about the future of Hispanic marketing and Hispanic agencies overall. And this is understandable. The Hispanic market is valued at $1 trillion, and everyone—especially general market agencies which have seen their core business shrinking—seems to want a piece of the pie. But amidst the debate it also seems that the larger question is being ignored: Whether agencies of any kind still matter. By Roberto Ramos – Co-Founder, President & CEO, the vox collective

Available at HispanicCMO.com

Simple ways to Rethink your Agency Business.

“Maybe we’re coming at it from all the wrong ways.”

Have you ever uttered that sentence, or one like it? Have you ever had the nerve to completely deconstruct what you’re doing — and admit that you might be doing it wrong? It takes nerve and courage. It’s hard for someone to debunk their own internal mythology, the set of “tried and true” guidelines that have driven lives and careers to date, in order to start over — but that scenario is on the agenda for many right now.

Chase targets bicultural Latinos.

This month, bicultural Hispanics in Los Angeles and Miami will see bilingual Chase advertising directed to them within their favorite English language programs. The 30-second “Traductor” (“Translator”) TV spot announces Chase’s new effort to provide bank statements in Spanish for their U.S. Hispanic clientele.

JC Penney reassigned to Conill & OMD.

JC Penney has reassigned Hispanic marketing and buying responsibilities from New York based The Vidal Partnership to Conill for creative and account duties and OMD for buying duties.

Marketers are Listening more to Social Media – but Taking Little Action.

Research shows that seven out of 10 companies are actually using social media tools in their marketing efforts, a 37 percent increase from a year ago. However, only one-third report making any changes to products and services based on customer feedback. According to the second annual PRWeek/ MS&LGroup Social Media Survey, which polled 262 US chief marketing officers, VPs of marketing and marketing directors, many companies are listening to what’s being said online, but few are taking action that could allow them to increase return on investment (ROI) and ultimately drive the bottom line.

Available at HispanicPRpro.com

U.S. Advertising Expenditures increased 5.7% in the First Half Of 2010.

Total advertising expenditures in the first six months of 2010 rose 5.7 percent from a year ago and finished the period at $63.57 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2010 was up 5.4 percent compared to last year.

Beringer Vineyards toast to Latinos.

Beringer Vineyards is breaking new ground with the announcement of a multi-platform media campaign, developed by Barú Advertising in Los Angeles targeting Hispanic adults, making it the first wine brand to actively invite Hispanics to enjoy wine through a comprehensive marketing campaign.

GlobalHue realigns Leadership.

GlobalHue announced a strategic realignment of its leadership team. As part of the new structure, Don Coleman, founder and CEO, will assume the role of General Manager at both the New York and Southfield, Michigan, offices.

Andrew Speyer joins Wing.

Andrew Speyer – VP Account Planning at Coral Gables based Zubi Advertising will be joining Wing in New York.

Available at HispanicAccountPlanner.com

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