Republica announced its selection by Goya Foods of Florida to handle communications efforts. Republica will develop and implement an outreach campaign that will include corporate and community initiatives to commemorate Goya’s 75th Anniversary in 2011.
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Study finds Public Relations Consultancies contribute $445M to Los Angeles County’s Economy.
The Los Angeles chapter of the Public Relations Society of America (PRSA-LA) released an independent economic impact report that found public relations agencies contribute more than $445 million to Los Angeles County’s economy annually, while each new public relations job creates nearly two new jobs.
Available at HispanicPRpro.com
Quinoy stepping down as CEO of Dieste.
Dieste announced that Melisa Quiñoy will be stepping down as CEO of the agency.
Unilever Personal Care division selects Zubi as Hispanic AOR.
According to industry insiders, the Personal Care division of Unilever has select Coral Gables based Zubi Advertising to handle all Hispanic advertising and marketing responsibilities for the division’s brands.
Valdés-Fauli named President of The Jeffrey Group.
The Jeffrey Group has promoted Mike Valdés-Fauli to President. Jeffrey Sharlach, founder and CEO of the firm, also announced that Juan Sanchez, a former Vice President at the agency from 1993 until 2002, will be rejoining as Senior Counselor. Jorge Ortega, who had been President of the firm since 2005, has resigned to pursue other interests. Brian Burlingame, Chief Operating Officer, who has been at the agency for more than 10 years, will continue to manage The Jeffrey Group’s day-to-day operations.
Available at HispanicPRpro.com
4A’s Position Paper – Agency Compensation.
The 4A’s position paper “Agency Compensation: 4A’s Agency Compensation Transformation Doctrine—Strategic Pillars” advises that it is time to transform the marketing services industry’s approach to agency compensation. The Position Paper notes that client demands for agency services have never been greater, however the compensation amounts that clients expect to pay agencies is under relentless scrutiny. The Position Paper provides background on the challenges that agencies face at this time and notes that agency financial executives are concerned about lack of agency management and client service director involvement in compensation negotiations.
Available at HispanicCMO.com
Lopez Negrete Communications Best Campaign of the Year by the HPRA.
Lopez Negrete Communications, Inc. was honored by the Hispanic Public Relations Association (HPRA) with a PRemio Award on behalf of long-held client MASECA. The 2010 MASECA Bilingual Spelling Bee won the 2010 PRemio Award for the Best Campaign of the Year in the Public Education category.
Available at HispanicPRpro.com
Reflections from 2010 AHAA: The Pitbull intracultural strategy for ethnic agencies.
The Association of Hispanic Advertising Agencies (AHAA) had its 11th annual conference this week. Its theme was “Natural Selection,” which is meant to emphasize how Hispanic agencies need to evolve. Pitbull may have showed how.
Guitar Center names Creative Civilization Hispanic AOR.
According to industry insiders, Guitar Center has named San Antonio based Creative Civilization as their Hispanic AOR.
USHCC names Creative Civilization AOR.
The United States Hispanic Chamber of Commerce (USHCC) has selected San Antonio-based marketing and communications firm, Creative Civilization, to lead marketing, creative and public relations efforts for the nation’s largest Hispanic business organization.
Lopez Negrete Communications Connects with Verizon
Lopez Negrete Communications, Inc. announced a new business alliance with Verizon Communications Inc. to market its landline telephone, TV and high-speed Internet services, including the company’s ground-breaking fiber optic service, FiOS.
Los Angeles Philharmonic invites Latinos to Attend
The LA Phil enters its second year of a focused Hispanic marketing effort executed via agency of record alPunto Advertising.
Jose Luis Villa joins DMG as partner and CCO.
DMG Solutions, the Miami-based agency that has been among the top three biggest Hispanic Media buyers in the U.S. for the past three years, announces that Jose Luis Villa has joined its ranks as a partner and as General Creative Director. He becomes part of the team led by its president Joe Del Cueto.
