Ad Agency

The U.S. population is becoming increasingly diverse, and while statistics aren’t really necessary to confirm the obvious, the soon-to-be-released 2010 U.S. Census figures likely will support the multicultural boom over the past decade. Last week, national advertisers and marketers convened at a conference to discuss the implications of today’s broad and progressively more complex marketplace. Identifying “best practices” for communicating with multicultural consumers, some presenters indicated that a singular insight focused on commonalities between cultural segments should drive marketing strategy; however, the voice of Hispanic-specialized agencies, the Association of Hispanic Advertising Agencies (AHAA), disagrees with this one-size-fits-all approach.

Available at HispanicCMO.com

El Pollo Loco, Inc. announced that it has retained the services of SelectResources International (SRI) to conduct an advertising agency review on its behalf. The new assignment will cover strategic marketing and communication needs for the flame-grilled chicken chain, including English- and Spanish-language creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing. The review will focus on advertising agencies with established offices in Southern California and is expected to be completed in the first quarter of 2011.

A new book breaking down the auditing process for marketers, entitled “Agency Audits: How to Achieve Success,” has been published by the ANA (Association of National Advertisers).

MSLGROUP, Publicis Groupe’s flagship specialty communications, PR and events network, and its strategic diversity partner Egami Consulting Group have announced the launch of their Urban Influencer 360 Panel series. Launching the first session on November 16, the “Community” panel will focus on philanthropy in the urban community and how brands may engage urban consumers by effecting change through impactful cause and community marketing campaigns.

Available at HispanicPRpro.com

Jorge Ortega, seasoned communications executive, and Eduardo del Rivero, founder and former partner of del Rivero Messianu/DDB Advertising, have joined forces with Sergio Roitberg, founder and Chairman of Newlink Group, to create Newlink America , a new and innovative communications management consultancy addressing targeted communities, nationally and locally, and leveraging today’s social networked marketplace.

Miami based MGSCOMM has been the AOR for Florida Power & Light Company (FPL) handling General Market and Hispanic Market duties. During the recent agency competitive review, MGSCOMM participated as the incumbent agency and has been awarded the FPL and NextEra Energy, Inc. contract agreement, restoring a multi-year partnership as AOR for General Market and Hispanic Market services.

padma media and marketing, Inc. announced the recent launch of THE Blogger Agency-practice. THE Blogger Agency focuses on developing and providing Bloggers with tools and training to secure and retain corporate sponsors and partners.

When Freydell + Torres Diversity decided to explore the stormy seas of online content development, our guiding principle was ‘if we cannot succeed in a project of our very own, how could we expect a client to hire and pay us to do it for them’?

Lopez Negrete Communications, Inc. is celebrating its 25th anniversary of serving the Latino community by providing insightful and strategic work that keeps its prestigious clients in the forefront of Hispanic communications and engagement. On Friday, November 5, 2010, the agency will officially reach a quarter of a century.

Dieste announced that Greg Knipp has been appointed Chief Executive Officer of the organization.

Wendy’s International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, announce the launch of Wendy’s “Sabor de Verdad” advertising campaign for the U.S. Hispanic consumer market.