According to industry insiders, after an extensive agency review, Coral Gables based Del Cueto Media Group (DMG) has been assigned creative responsibilities for the Univision Communications / MasterCard debit card promotion.
Ad Agency
Porter Novelli’s commitment to Diversity featured prominently in PRWeek.
PRWeek’s annual feature on diversity, which analyzes how well agencies are promoting diversity and inclusion throughout the industry, prominently covered Porter Novelli and our commitment to this important component of our business. As you know, Porter Novelli champions diversity in order to ensure that we continue to grow as an agency comprised of individuals whose backgrounds and cultures may be different, but who share a common passion for communications excellence and for driving our clients’ businesses forward.
Available at HispanicPRpro.com
PepsiCo selects the vox collective as its Hispanic Communications AOR.
PepsiCo has selected New York communication agency, the vox collective, as its Hispanic communications agency of record.
vrtccom opens a new chapter with LéaLA.
The agency vrtccom (Vertice Communication Corp), based out of Torrance, CA will manage the
communication of the Spanish book fair in Los Angeles, LéaLA as informed by Eduardo Torres, CEO of
vrtccom.
d expósito & Partners helps Amway launch Special on Telemundo.
d expósito & Partners together with Amway, announced the official launch of Fábrica de Sueños presented by Amway, a one hour special that will take viewers through a Latino celebrity’s journey to stardom.
Omni forges alliance with Creative Director Fausto Sanchez.
Omni Direct, Inc. announced its strategic alliance with FHS and its Creative Director, Fausto Sanchez, who will help lead the charge of the company’s creative efforts.
The Cross-Cultural Pitch
DAISY EXPÓSITO-ULLA Chairman and chief executive, D Expósito & Partners, an ad agency based in New York
I WAS born outside Havana in an apartment upstairs from my father‚s hardware store. He‚d taken it over from his father, who had moved from Spain in 1920.
My first few years were the last few years of the Batista dictatorship. Like many other middle-class business people, my father supported Fidel Castro. After the revolution in 1959 was the happiest time I can remember. But when Castro declared Cuba a socialist state and himself a Marxist-Leninist, my father felt so betrayed.
Published: NY Times – December 4, 2010
Send THIS To Your CFO (Anonymously)
Attention, all finance executives seeking to understand the ROI on marketing investments…
Sandra Alfaro to lead Kirshenbaum Bond Senecal + Partners Multicultural division.
According to the Wall Street Journal, Kirshenbaum Bond Senecal + Partners has hired Sandra Alfaro to lead its newly created multicultural division, dubbed Ramona, which was formed several months ago after its parent company, MDC Partners, folded a multicultural agency into Kirshenbaum.
Porter Novelli new Global Brand Identity.
Porter Novelli unveiled a new brand identity system in offices worldwide, including a new logo and color scheme, retiring the former identity system that has been the hallmark of the global agency for more than two decades.
Available at HispanicPRpro.com
Beyond Demographics: The Online World Of Young Hispanics
Our research presented at the Association of Hispanic Advertising Agencies annual conference last month provides a glimpse into the private Internet lives of Hispanics ages 12-34 today. They follow the larger cultural trends of their age group, viewing the Internet as essential as food, air and water, but they also bring their unique cultural perspective as well.
