Austin based Mercury Mambo has been selected as the Hispanic agency of record by 7-Eleven, Inc.
Ad Agency
Home Depot finds new home in the U.S.: Lands at Carat, Interpublic retains significant portions.
Home remodeling and supply retailing giant Home Depot has pulled its U.S. media account from long-time agency Interpublic’s Initiative unit, and moved it to Carat, marking another major win for the Aegis Media unit in the U.S., MediaDailyNews has learned.
GlobalHue wins CitiFinancial rebranding assignment.
GlobalHue announced its account win as creative agency for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial brand across all consumer segments.
Verena Sisa named VP, Chief Strategy Officer at Conill/Saatchi & Saatchi.
Verena Sisa has been named the new VP, Chief Strategy Officer at Conill/Saatchi & Saatchi.
Ms. Sisa previously was the Director of Planning & Research at Grupo Gallegos.
EZ Lube selects Phelps for Marketing Communications.
After an extensive agency review, EZ Lube has chosen The Phelps Group was recently hired by EZ Lube to handle the company’s advertising, promotions, social and media relations.
Republica maintains AOR responsibilities of Pernod Ricard Americas Travel Retail
Republica announced it has been retained for the second consecutive year as the agency of record for Pernod Ricard Americas Travel Retail (PRATR). The agency, which began working with PRATR in 2009, has been instrumental in developing strategic promotional campaigns throughout the Western Hemisphere in the Travel Retail channel.
DAVID VS. GOLIATH…What would you do?
Happy New Year my fellow marketers!
I have a situation I would like to place on this Blog to get your feedback on.
Imagine this scenario:
A general market agency hires you to help pitch a big account (you representing the Hispanic expertise for the team). You win the account and you hear back that the client was truly impressed by the Hispanic component.
Read more at HispanicAd.com El Blog above.
Razzetti named Chief Strategy & Engagement Officer at Grupo Gallegos
Grupo Gallegos announced the hiring of Gustavo Razzetti to the newly created position of Chief Strategy and Engagement Officer, effective immediately.
The New Advertising Model.
Our business has changed. The role of marketing is no longer to interrupt con versations , but to contagiously ignite them. To shift brands from broadcasters to participants . We believe that the single biggest thing that we need to remember is that modern marketing is about making people’s lives better.
El Pollo Loco narrows search for new Advertising Agency.
El Pollo Loco, Inc. announced it has narrowed its search for a new advertising agency to three Southern California contenders: Hollywood-based Goodness Mfg., Los Angeles-based McCann West/Casanova Pendrill, and Santa Monica-based RPA.
