El Pollo Loco, Inc. announced it has selected Hollywood, CA-based goodness Mfg. as its new advertising agency of record.
Ad Agency
Casanova Pendrill develops campaign for the White House’s ‘Let’s Move’ Initiative.
Casanova Pendrill (CP) launched an integrated campaign to support First Lady Michelle Obama’s “Let’s Move” Initiative.
The campaign includes Spanish-language TV, Radio, Print and Digital work. The Agency worked on the research and strategic development as well as all creative development and production.
ALPFA taps Fleishman-Hillard’s FH Hispania.
ALPFA, a national nonprofit that advances opportunities for Latino professionals and students, has tapped FH Hispania, the Hispanic marketing arm of Fleishman Hillard, to manage public relations efforts in 2011.
Torres named President of ZenithOptimedia Multicultural Unit.
ZenithOptimedia announced that Lisa Torres has been named President of its Multicultural Unit, effective immediately.
440 NINTH launches in San Francisco.
A group of diverse and experienced creative & marketing entrepreneurs have established 440 NINTH, a network of professionals that provide the following services under one roof: PR and Media Relations, Advertising and Marketing, Multicultural Marketing Communications, Graphic Design & Web Development, and Video Production.
Let the Good Times Roll in PR.
In October, we published results of our third quarter survey showing a considerable rebound in business and optimism about the future. Well, the fourth quarter results are in, and the results are better still!
The California Lottery Hispanic RFP.
The California Lottery (Lottery) is inviting proposal responses from advertising agencies to provide Spanish language advertising services for California’s Hispanic market and integrated communications services for all Lottery products with the objective of maximizing net revenue from Lottery sales for the benefit of California public education.
Yurkievich named Sr. VP, Executive Creative Director at Alma DDB.
Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB announced the appointment of Diego Yurkievich as Sr. VP, Executive Creative Director for the agency.
The San Jose Group unveils multicultural effort for American Family Insurance.
Continuing on the success of its previous efforts in finding global truths among Hispanic and general market audiences for client American Family Insurance, The San Jose Group (SJG) has developed a second concept that transcends traditional segmentation to effectively resonate with both markets. Part of the overall Unique Families campaign, the new television executions, “Three Kids”, embrace today‟s new markets with global insights that cut across ethnic diversity.
The AdMark Group named AOR for Jiffy Lube’s So. Cal. Regional Cooperative Association.
Jiffy Lube’s Southern California Regional Cooperative Association has selected Pasadena-based AdMark Group as its advertising agency of record, following an extensive review process. The AdMark Group will be responsible for handling all advertising activities for the general and Hispanic markets, including media planning and buying, as well as promotions, event marketing, and public relations for all 123 Jiffy Lube locations in Los Angeles, Riverside, Ventura, San Bernardino, Kern and Orange counties.
