Ad Agency

Burson-Marsteller, a global public relations and communications consultancy, announced that it has appointed Ramiro Prudencio to Chief Executive Officer for Latin America and Santiago Hinojosa as Chairman for Latin America.

There’s no question that the vast majority of marketers are shifting more spending to digital, and a combination of tried-and-true tactics with newer online options will benefit from increasing budgets. But advertisers and their agencies are not yet on the same page when it comes to the details of many of those changes.

Although some may find this post a bit self-serving, I feel that this story is reflective of the massive influence Hispanics are having on the United States. Indulge me while I tell you about the evolution of our company from a Hispanic digital agency to an agency that now executes both Hispanic and general market work.

Santa Cruz Communications that specializes in the Hispanic market with offices in Los Angeles and Miami, is celebrating its tenth anniversary and the healthy growth and high retention of clients while cementing its presence in both, the East and West coasts.

Laptop computers and private tutors may top the list of strategies parents wish they could provide each of their children for success in the classroom. However, moms and dads that want their kids to earn high marks shouldn’t worry – a new study reveals that the key to academic success may just start with a mop, a bucket and bottle of Pine-Sol cleaner.

Telemundo Communications Group Inc. announced that Dan Lovinger has been named Executive Vice President of Advertising Sales & Integrated Marketing for Telemundo Communications Group. Lovinger will report to Jacqueline Hernández, Chief Operating Officer, Telemundo Communications Group.

Lopez Negrete Communications, Inc. announces marketing initiatives for Maxwell House.

The former leaders of Anita Santiago Advertising and several associates from The Phelps Group have joined forces to create Phelps Total Market LLC (PTM), a new women- and minority-owned entity (WMBE and MBE) positioned to deliver comprehensive marketing communications that address ethnic groups as a growing majority of consumers of the general market.

Lopez Negrete Communications was deemed the winningest agency at the 49th Annual American Advertising Federation of Houston ADDY Awards show. Top awards included the Best of Show Award for Broadcast for its long-standing Bank of America client and the Special Judges’ Award for Outstanding Art Direction for the agency’s 25th Anniversary celebration communications.

Andres Ordonez will be leaving his VP Creative Director post at Coral Gables based Zubi Advertising and heading to Chicago, where he is expected to be joining the Bravo Group.

When I first started my career in advertising, my supervisor handed me a memo (yes, I’ve been in this business that long…); the content of which was “the 20 key principles of account management”. This business has evolved quite a bit in the 15 years since..but has it really? Marketing trends have surely shifted, and the electronic age has changed the media landscape and the tools we use to conduct our business. But is the foundation truly any different? I decided to put this to the test. I pulled out the infamous memo (seriously, I still have it) and read the list yet again. Hmm….what do you know?! Despite all the changes in our industry, these 20 principles of account management still hold true. In the spirit of sharing, here are the first 10. By Maylinn de la Maza