Ad Agency

Follow the Hispanicize Social Media buzz to find out… By Christy Clavijo Kish/ PRNewswire

Bromley Communications was recently selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. The announcement was made after completing a competitive search for an agency to strengthen the world’s largest breast cancer organization’s outreach efforts aimed at reducing breast cancer mortality among Latinas.

After a national review Interpublic Group of Cos.’ McCann Worldgroup retained the $200 Million plus US Army Account. Costa Mesa based Casanova Pendrill also retained the Hispanic portion of the account.

In the past two decades, two phenomena changed the face of marketing: multicultural marketing and new media. Multicultural marketing has changed the way marketers define who the consumer is, and new media has increased the possible ways to reach the consumer. Both have broadened the possibilities of marketing. Sully Moreno / Student – Florida State University

According to industry insiders, Cricket Communications has assigned Hispanic advertising responsibilities to Coconut Grove based Alma DDB.

The Federal Communications Commission’s Enforcement Bureau released an Enforcement Advisory to alert commercial television and radio broadcasters to an important new requirement to certify that their advertising sales contracts contain nondiscrimination clauses and do not discriminate on the basis of race or ethnicity.

Burger King has decided to split from their ad agency Crispin Porter & Bogusky.

Tecate launched a new advertising campaign that celebrates the bold character of Hispanic men through a series of humorous spots showcasing how ingenuity, valor and determination can get them out of compromising situations. Created by KBS+P’s Ramona, Tecate’s advertising AOR, “Celebration” is an integrated program that marks a turn-key moment for the brand, showing a clear evolution of Tecate’s marketing strategy in the United States.