Miami based MGSCOMM has been the AOR for Florida Power & Light Company (FPL) handling General Market and Hispanic Market duties. During the recent agency competitive review, MGSCOMM participated as the incumbent agency and has been awarded the FPL and NextEra Energy, Inc. contract agreement, restoring a multi-year partnership as AOR for General Market and Hispanic Market services.
Ad Agency
padma media and marketing, Inc launches THE Blogger Agency practice.
padma media and marketing, Inc. announced the recent launch of THE Blogger Agency-practice. THE Blogger Agency focuses on developing and providing Bloggers with tools and training to secure and retain corporate sponsors and partners.
Walking the Walk: Agency as Content Providers.
When Freydell + Torres Diversity decided to explore the stormy seas of online content development, our guiding principle was ‘if we cannot succeed in a project of our very own, how could we expect a client to hire and pay us to do it for them’?
Lopez Negrete Communications celebrates 25 Years of Serving Hispanic Community.
Lopez Negrete Communications, Inc. is celebrating its 25th anniversary of serving the Latino community by providing insightful and strategic work that keeps its prestigious clients in the forefront of Hispanic communications and engagement. On Friday, November 5, 2010, the agency will officially reach a quarter of a century.
Dieste announces Greg Knipp as CEO.
Dieste announced that Greg Knipp has been appointed Chief Executive Officer of the organization.
Wendy’s launches Sabor de Verdad campaign.
Wendy’s International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, announce the launch of Wendy’s “Sabor de Verdad” advertising campaign for the U.S. Hispanic consumer market.
Republica adds Goya Foods to client roster.
Republica announced its selection by Goya Foods of Florida to handle communications efforts. Republica will develop and implement an outreach campaign that will include corporate and community initiatives to commemorate Goya’s 75th Anniversary in 2011.
Study finds Public Relations Consultancies contribute $445M to Los Angeles County’s Economy.
The Los Angeles chapter of the Public Relations Society of America (PRSA-LA) released an independent economic impact report that found public relations agencies contribute more than $445 million to Los Angeles County’s economy annually, while each new public relations job creates nearly two new jobs.
Available at HispanicPRpro.com
Quinoy stepping down as CEO of Dieste.
Dieste announced that Melisa Quiñoy will be stepping down as CEO of the agency.
Unilever Personal Care division selects Zubi as Hispanic AOR.
According to industry insiders, the Personal Care division of Unilever has select Coral Gables based Zubi Advertising to handle all Hispanic advertising and marketing responsibilities for the division’s brands.
