Ad Agency

The Jeffrey Group has promoted Mike Valdés-Fauli to President. Jeffrey Sharlach, founder and CEO of the firm, also announced that Juan Sanchez, a former Vice President at the agency from 1993 until 2002, will be rejoining as Senior Counselor. Jorge Ortega, who had been President of the firm since 2005, has resigned to pursue other interests. Brian Burlingame, Chief Operating Officer, who has been at the agency for more than 10 years, will continue to manage The Jeffrey Group’s day-to-day operations.

Available at HispanicPRpro.com

The 4A’s position paper “Agency Compensation: 4A’s Agency Compensation Transformation Doctrine—Strategic Pillars” advises that it is time to transform the marketing services industry’s approach to agency compensation. The Position Paper notes that client demands for agency services have never been greater, however the compensation amounts that clients expect to pay agencies is under relentless scrutiny. The Position Paper provides background on the challenges that agencies face at this time and notes that agency financial executives are concerned about lack of agency management and client service director involvement in compensation negotiations.

Available at HispanicCMO.com

Lopez Negrete Communications, Inc. was honored by the Hispanic Public Relations Association (HPRA) with a PRemio Award on behalf of long-held client MASECA. The 2010 MASECA Bilingual Spelling Bee won the 2010 PRemio Award for the Best Campaign of the Year in the Public Education category.

Available at HispanicPRpro.com

The Association of Hispanic Advertising Agencies (AHAA) had its 11th annual conference this week. Its theme was “Natural Selection,” which is meant to emphasize how Hispanic agencies need to evolve. Pitbull may have showed how.

According to industry insiders, Guitar Center has named San Antonio based Creative Civilization as their Hispanic AOR.

The United States Hispanic Chamber of Commerce (USHCC) has selected San Antonio-based marketing and communications firm, Creative Civilization, to lead marketing, creative and public relations efforts for the nation’s largest Hispanic business organization.

Lopez Negrete Communications, Inc. announced a new business alliance with Verizon Communications Inc. to market its landline telephone, TV and high-speed Internet services, including the company’s ground-breaking fiber optic service, FiOS.

The LA Phil enters its second year of a focused Hispanic marketing effort executed via agency of record alPunto Advertising.

DMG Solutions, the Miami-based agency that has been among the top three biggest Hispanic Media buyers in the U.S. for the past three years, announces that Jose Luis Villa has joined its ranks as a partner and as General Creative Director. He becomes part of the team led by its president Joe Del Cueto.

This is the 48th year for The Shark Awards . The Shark Awards is one of the longest running international advertising festivals in the world. Entries come in from all over the world. Last year there were entries from 29 different countries.

Media Planning veteran Nelson Garcia has departed Global Hue in New York.

His departure comes on the heels of a major restructuring of the agency and the departure of Laura Marella – Vice Chairman of GlobalHue.

A new comprehensive guidebook to provide marketing and advertising managers with insight into structuring, negotiating, and managing agency compensation has been published by the ANA (Association of National Advertisers).

Plenty has been written during the past few years—much of it during the past few months—about the future of Hispanic marketing and Hispanic agencies overall. And this is understandable. The Hispanic market is valued at $1 trillion, and everyone—especially general market agencies which have seen their core business shrinking—seems to want a piece of the pie. But amidst the debate it also seems that the larger question is being ignored: Whether agencies of any kind still matter. By Roberto Ramos – Co-Founder, President & CEO, the vox collective

Available at HispanicCMO.com