So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.
by Jose Villa
AVAILABLE on HispanicAd.com El Blog
Ad Agency
Edelman Multicultural named PR AOR for Latin Grammys.
Industry sources have confirmed that Edelman Multicultural has been assigned media relations responsibilities for the 11th Latin Grammys produced by the Latin Recording Academy.
Razzetti is out – that is a fact. But Verizon?
Global Hue has contact HispanicAd.com to confirm that Gustavo Razzetti has departed the agency, as we reported this morning. GlobalHue advised us to contact Verizon for their statement on a potential review.
Razzetti out of GlobalHue Latino & Verizon in review.
According to Blackweb20.com and mediabistro.com, Gustavo Razzetti the President of GlobalHue Latino and former President/CEO of EuroRSCG Latino has left the agency and the Verizon account is under serious review.
Fees persist as dominant method of Agency Compensation – even with emergence of Other Models.
Fees continue to be the dominant method of payment for advertising agencies, despite the discussions surrounding value-based compensation, according to a new survey from the ANA (Association of National Advertisers). Seventy-five percent of all compensation plans use the fee-based model, while the value-based method accounts for less than one percent.
Available on HispanicCMO.com
Harrah’s Entertainment selects Walton | Isaacson as Hispanic AOR.
Harrah’s Entertainment, Inc. has named Walton | Isaacson its agency of record for the U.S. Hispanic market. Walton | Isaacson will help to establish Harrah’s Entertainment, Inc. as the gaming and leisure brand of choice through integrated marketing campaigns and communications.
Alma DDB selected as agency for Tobacco Free Florida.
Alma DDB has been selected through a competitive procurement, as the advertising agency of record for Tobacco Free Florida, a $20 million account managed by the Florida Department of Health, Bureau of Tobacco Prevention Program.
Does going beyond Hispanic somehow make us less Hispanic?
I recently attended a meeting of the Association of Hispanic Advertising Agencies (AHAA) in Florida. In many ways, it was like Old Home Week, a reunion of sorts with people I have known in the industry for more years than I will admit publicly. (You’ll understand someday.) Many of us can attribute at least a few of our grey hairs and facial lines to the battles we won and lost as we pushed past barriers and brought the Hispanic market from total anonymity to the marketing juggernaut it is today. By Laura Marella – Vice Chairman/Global Hue
Available on HispanicCMO.com
Agencies: What’s Your Unfair Competitive Advantage?
Creating an “unfair competitive advantage” seems to be a persistent goal in the tech start-up world. It is a pretty standard question that venture capitalists ask entrepreneurs seeking funding (with a lot of stress on the word unfair). It’s frequently used as an internal mantra in tech companies to keep pushing for more innovations in their products, infrastructure or strategy. I find that it can be a great way to focus critical analysis of a business’s true differentiation and realistic competitive advantages.
Revolucion to handle PR for 7th Celebrate Mexico Now festival.
Claudia Norman Management, producers of the acclaimed Celebrate Mexico Now festival, has selected Revolucion to provide public relations services for this fall’s celebration of contemporary Mexican culture across New York City.
Available on HispanicPRpro.com
The 4 Amigos at Adrenalina are all gone.
The client is gone, Jose is gone, Paco is gone and now Manuel is GONE! No more Amigos!
Have you hugged your Agency Today?
Have you hugged your agency partners today?
OK, I’ll admit that sounds a little extreme, but the question is intended to be exaggerated to highlight the state of agency/client relationships these days.
Research on Latina Shoppers.
Jackie Bird, CEO of Redbean Society in New York and David Morse, CEO of New American Dimensions in California jointly announced the launch of a new study that will answer many marketers’ questions about the factors that drive shopping behavior among Latina women. The study is the first of its kind to evaluate the cultural and behavioral dynamics that influence shopping in the fastest growing consumer market segment in the U.S. today, the Hispanic market. This market is expected to represent at least $1.3 Trillion in buying power by 2013.
Monitoring Radio Placements for Public Relations – AQH vs. Cume.
Those of us in public relations can all agree that an important issue in our industry is accurate evaluation of the ROI we deliver to clients. One area that has proven challenging for some is measuring the success of radio outreach, placements and listener numbers from the time(s) a story aired. The most reliable tracking and reporting data for radio listeners in the United States comes from Arbitron, the consumer research company. While there may be other important standards like message delivery, positive tone and audience demographics, we all tend to start with the audience numbers. Let’s examine those numbers and which are best to measure public relations outreach. Courtesy of David Henry / TelenoticiasUSA
Available on HispanicPRpro.com
d exposito & Partners wins Hispanic in health-related account.
The Visiting Nurse Service of New York has announced the selection of Curtis & Perry, together with multi-cultural agencies d exposito & partners and IW Group, as advertising agencies for VNSNY CHOICE.
Wendy’s Restaurant Hispanic AOR is ……….
Wendy’s Restaurants has reduced the list of agencies to two US Hispanic agencies potential handle their Hispanic advertising and marketing assignment. The winner is expect to be announced this week.
According to our sources, the two agencies still in the hunt are the Miami office of The Bravo Group and San Antonio based Bromley Communications.
Rauxa Rojo expands.
Rauxa, an integrated one-to-one marketing agency headquartered in Orange County, Calif., announced the growing demand for its multicultural practice, Rauxa Roja.
