Pronto Insurance launches three new :30 TV spots titled ABS, ARMS and LEGS. The new TV campaigns, created by Machete, were produced in English and Spanish and will begin airing July 2010 in San Antonio, Houston, Laredo and the Rio Grande Valley.
Ad Agency
Creación to handle Hispanic Alliance for Career Enhancement.
Chicago based Creación Marketing Communications has been selected to handle all aspects of brand building and communication strategy for HACE (Hispanic Alliance for Career Enhancement). HACE is a national non-profit organization dedicated to the advancement of Latino professionals.
Dog Whisperer partners with Lopez Negrete for Spay and Neuter Initiative.
Cesar Millan, star of the hit National Geographic Channel program Dog Whisperer with Cesar Millan, and his charitable organization, the Millan Foundation, will help spread awareness of the importance of spaying and neutering pets and its direct impact on canine overpopulation through a series of Spanish-language public service efforts. The spay and neuter awareness campaign was strategically and creatively conceptualized by award-winning Hispanic marketing agency Lopez Negrete Communications, Inc. and consists of television, radio, and public/community relations, all aimed at Spanish-speaking dog owners.
VIA Metropolitan Transist names Creative Civilization as AOR.
VIA Metropolitan Transit has selected San Antonio-based marketing and communications firm, Creative Civilization, as its agency of record for advertising and marketing services.
Cabrera and Fernandez join GlobalHue.
GlobalHue announced that two industry leaders in planning, business development and integrated marketing will join the agency in new executive positions.
Rosa Serrano departs Lopez Negrete Communications.
Media Planning and Buying veteran Rosa Serrano has departed Houston based Lopez Negrete Communications.
As stated incorrectly by another trade journal, Ms. Serrano is not being replaced by Jim Irvine – Director of Media Strategies of Lopez Negrete Communications.
Ms. Serrano reported to Mr. Irvine.
Orlando Magic selects Act-é Marketing Solutions.
In an effort to continue this important initiative, the Magic have announced a new partnership with two of the leading independent multicultural marketing agencies. The team has retained Circulation Expertí, Ltd and Act-é Marketing Solutions to serve collectively as its multicultural marketing agencies.
Celebrating El Mundial with fanáticos mexicanos.
How did our agency spend the inaugural game of the 2010 FIFA World Cup? We were Hudson River Park, where d expósito & Partners watched the Mexico vs South Africa match with Jaime Camil and over 500 die-hard fans of the selección mexicana. This was the first in a series of World Cup viewing parties, courtesy of our client McDonald’s.
Lopez Negrete Communications cheered for Mexico over South Africa.
This is what our conference room became when Mexico was playing South Africa for the opening match of the World Cup – Lopez Negrete Communications in Houston. How is your agency celebrating the 2010 World Cup matches?
