Infinity Auto Insurance announced Acento Advertising as their ‘Hispanic Advertising Agency of Record’. Acento is charged with increasing visibility of the popular Infinity auto insurance brand among acculturated Latinos.
Ad Agency
The Death of CPM – The Birth of CRM Media Planning.
No doubt, cost per thousand (CPM) had a great run. As a common method for measuring media reach, it helped place billions upon billions of ads. Generations of media buyers learned to embrace CPM as “the” way to do business.
d expósito & Partners takes a bite out of the Big Apple Awards.
d expósito & Partners’ campaign for the Ronald McDonald House Charities/Hispanic Commitment to Education Resources (RMHC/HACER) scholarship program has, again, been recognized as outstanding work in the public relations field. Last night, the New York Chapter of the Public Relations Society of America honored the agency’s work with a Big Apple Award for Multicultural Public Relations for Government, Associations and Non-Profit Organizations.
AVAILABLE on HispanicPRpro.com
Isabela Sanchez joins Zubi Advertising to run the Media Department.
Isabela Sanchez was introduced as the new Media Planning Guru at Coral Gables based Zubi Advertising. The agency has gone through some changes in their media department in the last year with the sudden departure of veteran media planning executive Lula Olmedo. Who was replaced by the high profile Latin American media planning executive Javier Mantilla., who left the agency abruptly in less than a year.
Industry insiders speculate that the agency is having some internal issues.
Zubination takes down controversial blog post of ‘Gringo Mask’.
The new Arizona law that was passed recently that allows the police to question the national origin of an individual is a very difficult issue to address openly in social and traditional media, due to the opposing views on the issue. A very divisive topic.
Compound that even further to address this issue in marketing terms and its impact on the industry.
Coral Gables based Zubi Advertising posted a piece on their blog “gringo Mask” that proposed that Mexican or other immigrants use cut-out pictures that the agency offered of a Gringos (basically white people) and wearing it to deceive the police.
To read El Blog CLICK above.
Charnes from Bromley Communications to presents Brand PR Case at IPRA 2010 Conference.
Bromley Communications, LLC’s Vice President of Public Relations, Deborah Charnes, will speak next week at an international conference where 800 PR professionals will gather.
AVAILABLE on HispanicPRpro.com
President Beer continues at Y&R Damaris & DMG.
Y&R Damaris is the world wide AOR for Presidente Beer, additionally all media planning and buying continues with Coral Gables based Del Cueto Media Group (DMG).
The ViVA Partnership promotion is an small online and grassroots efforts targeting South Florida residents and tourists only.
Sensis awarded U.S. Coast Guard Academy National account.
Sensis and Sapient Government Services, a division of Sapient, announced an award by the United States Coast Guard Academy to lead the Academy’s national recruitment advertising efforts.
MGSCOMM launches Hispanic effort for BB&T.
MGSCOMM launches original Spanish-language campaign for client BB&T. The new Spanish-language campaign, “El que sabe, sabe”, synergizes with the general market “Shared Knowledge” creative platform, connecting with Hispanic consumers through personal empowerment to make informed financial decisions.
