The shift in marketing dollars from traditional to digital media may be well under way, but companies are happy with their full-service ad agencies and generally unlikely to adopt a digital-only shop for their online campaigns, according to research from RSW/US, which works with full-service and specialized agencies for lead generation.
Ad Agency
Blue Ribbon Rice launches integrated ad effort.
After a successful 2009 Blue Ribbon rice, a brand of American Rice Inc., is launching a fully integrated effort via agency of record alPunto Advertising.
Casanova Pendrill initiative to Combat Childhood Obesity.
A series of PSAs guided by the creative expertise of ad agency Casanova Pendrill, features Maya & Miguel (commonly seen on PBS KIDS GO!) and encourages children to the “Take the Maya & Miguel Challenge” as a way to get more physically active and eat healthy.
Sosa rejoins Bromley.
Bromley Communications, LLC announced the recent appointment of Susana Sosa as Group Account Director for the General Mills account.
Research perspectives on Race & Employment in the Advertising Industry.
African Americans have worked in advertising since the modern American advertising industry emerged more than 100 years ago. Yet as employment discrimination has sharply diminished across the American labor market over recent decades, systemic barriers to equal opportunity in this $31 billion a year industry have remained largely intact. This report presents multiple measures of how Black professionals and managers are treated compared to Whites with similar qualifications. Download report here.
U.S. Cellular names Lápiz Hispanic AOR.
U.S. Cellular has named Lápiz its official Hispanic Agency of Record beginning January 2010. Lápiz won the business based on a fundamental understanding of human behavior and U.S. Cellular’s core consumers, while providing strategic insights and recommendations to strengthen the brand among the domestic Hispanic population, a pivotal audience for the company.
Queamante & Jimenez join Creative Civilization.
Creative Civilization principals Al Aguilar and Gisela Girard announced two significant additions to the full-service advertising agency’s award winning team.
David Queamante joins the agency’s media department as Manager of Touchpoint Integration.
Veronica Jimenez joins Creative Civilization as Group Account Manager.
White Sox draft The San Jose Group for Latino marketing.
The Chicago White Sox have appointed The San Jose Group (SJG) as their primary Hispanic marketing agency of record. SJG’s assignment consists of assisting the club with advertising, creative and public relations activities – building on the team’s past successes in community outreach and ticket sales among Chicagoland’s nearly 2 million Latino residents.
Steven Wolfe Pereira joins MV42° / MediaVest USA as SVP, Managing Director.
Steven Wolfe Pereira joins MediaVest as Senior Vice President, Managing Director of Forty-Two Degrees effective immediately. Wolfe will co-lead MV42° MediaVest’s multicultural marketing unit with SVP, Managing Director Caleb Windover. Wolfe is charged with leading holistic multicultural communications planning for the agency and will also be the multicultural lead on the newly formed Kraft Foods One Team. Wolfe operates out of New York and reports to Monica Gadsby, CEO of SMG Multicultural/Latin America.
