What would the agency of the future be without the people who work in the agency?
Everyone writes about the agency of the future, hypothesizing about the structure and the services they will provide, but just about everyone overlooks the fact that an agency is only as strong as the people that work there. People are what drive the relationships between clients and partners.
A study by Johns Hopkins University School of Medicine tried to determine if hours of daily television viewed by varying age groups of young children with Hispanic mothers differs by maternal language preference and to compare these differences with young children with white mothers.
Chicago based PACO Communications recently added a new client, V&V Supremo Foods, Inc., a manufacturer of high-quality, authentic Mexican-style foods.
Gift of Hope, a organization that coordinates organ and tissue donation in Illinois and northwest Indiana, has selected San Jose Public Relations (SJPR) as its primary Hispanic agency of record for an integrated public relations program.
República was recently honored with two Gold Davey Awards and one Silver Davey Award from the International Academy of the Visual Arts (IAVA).
SAVisión, the Hispanic marketing arm of the American Marketing Association, announced that San Antonio Spanish-language ad pioneers Bonnie Garcia, Gisela Girard, Victoria Varela Negrete and Jessica Pantanini will be inducted into the Godfathers of Hispanic Marketing Hall of Fame in a tribute luncheon on February 4th at La Hacienda de Santa Maria.
The past few years have brought about unprecedented and rapid changes in the media landscape. Because these changes have a direct impact on your media relations efforts, it’s crucial to have an understanding of the macro trends in the market, as well as the micro changes that will affect your day-to-day. Download report here.
Brand storytelling agency Story Worldwide takes this audience seriously, and recently made its intention to reach them abundantly clear with the hire of Hispanic marketing expert Chiqui Cartagena. Cartagena has been named Story Worldwide’s Senior Vice President of Multicultural Marketing, and will oversee the agency’s growing multicultural marketing practice with an emphasis on the U.S. Hispanic and African American communities.
PR News Online announced the finalists for their 2009 Corporate Social Responsibility Awards, where d expósito & Partners was selected among the finalists in the Diversity Communications category. This recognition came for their work on the NY Tri-State Chapter of the Ronald McDonald House Charities/HACER Scholarship Program, an account the agency has serviced since 2005.
VRTCCOM announced the launch of a new agency in the city of Houston, Texas starting in January of 2010.
GlobalHue is the new general market and multicultural agency of record for the Jeep brand.
