Ad Agency

Gift of Hope, a organization that coordinates organ and tissue donation in Illinois and northwest Indiana, has selected San Jose Public Relations (SJPR) as its primary Hispanic agency of record for an integrated public relations program.

República was recently honored with two Gold Davey Awards and one Silver Davey Award from the International Academy of the Visual Arts (IAVA).

SAVisión, the Hispanic marketing arm of the American Marketing Association, announced that San Antonio Spanish-language ad pioneers Bonnie Garcia, Gisela Girard, Victoria Varela Negrete and Jessica Pantanini will be inducted into the Godfathers of Hispanic Marketing Hall of Fame in a tribute luncheon on February 4th at La Hacienda de Santa Maria.

The past few years have brought about unprecedented and rapid changes in the media landscape. Because these changes have a direct impact on your media relations efforts, it’s crucial to have an understanding of the macro trends in the market, as well as the micro changes that will affect your day-to-day. Download report here.

Brand storytelling agency Story Worldwide takes this audience seriously, and recently made its intention to reach them abundantly clear with the hire of Hispanic marketing expert Chiqui Cartagena. Cartagena has been named Story Worldwide’s Senior Vice President of Multicultural Marketing, and will oversee the agency’s growing multicultural marketing practice with an emphasis on the U.S. Hispanic and African American communities.

PR News Online announced the finalists for their 2009 Corporate Social Responsibility Awards, where d expósito & Partners was selected among the finalists in the Diversity Communications category. This recognition came for their work on the NY Tri-State Chapter of the Ronald McDonald House Charities/HACER Scholarship Program, an account the agency has serviced since 2005.

VRTCCOM announced the launch of a new agency in the city of Houston, Texas starting in January of 2010.

GlobalHue is the new general market and multicultural agency of record for the Jeep brand.

Lopez Negrete Communications announced the appointment of Ed Cantú to the position of Director of Consumer Insights. Cantú will lead the agency’s Account Planning and Consumer Insights team for the agency and will play a key role as a member of the Strategic Planning Team of the agency.

Advertising spending figures present at best a grainy picture of social media marketing activities. Many brands consider social media interactions to be “earned” media—gained through promotional efforts rather than paid advertising. CPG firms in particular have seen success through other forms of outreach.