MGSCOMM merges with New York-based Reynardus & Moya. Estimated combined billings for MGS Advertising, a member of MGSCOMM Group of Companies, will now exceed $100 million.
Ad Agency
Maldonado promoted to Managing Director at d expósito & Partners.
d expósito & Partners has promoted Louis Maldonado to Managing Director. In this capacity, Louis will serve by providing direct oversight of the Account Management team at the agency.
Campos back at the Bravo Group.
Industry insiders affirm that Chris Campos has returned to The Bravo Group and will be managing the agency day-to-day and will be located at their Miami office.
Amway Global and d expósito & Partners: The meaning behind the win.
As the Ada, Michigan-based Amway Global tapped d expósito & Partners as its Hispanic agency of record, two things became apparent. On one hand, a leading direct seller and the number-one online retailer in the Health & Beauty category is coming into the U.S. Hispanic market, as the latest example of this market’s importance. Secondly, the win is the evidence of another agency showing growth at significant speed, despite the difficult financial times.
Toyota looking to take planning & buying in-house.
Toyota Motor Co. announced plans to create an in-house planning and buying unit to maximize efficiencies and opportunities for their plus $1B global ad budget.
República & Aetna define their relationship.
As reported by HispanicAd.com in April 2009, República was chosen by Aetna to conduct a pilot Hispanic effort in the South Florida market. The integrated marketing plan will focus on potential customers for individual health insurance plans and will include advertising, media planning and buying, direct mail, events and public relations.
Ginarte selects d expósito & Partners as its AOR.
The brand’s name is derived from its founder-president José A. Ginarte, Esq., a Cuban-born, U.S.-educated attorney-at-law. The entity’s LLP name is Ginarte O’Dwyer González Gallardo & Winograd, LLP.
Hispanic Ad Agencies transforming themselves in Full Service AORs?
Based on industry blog postings in the last 48 hours by bloggers out there …………..
The cure for the US Hispanic Ad Agency future is to invest, pursue and pitch mainstream ad business with a Hispanic component. Going head-to-head with…
By Gene Bryan – HispanicAd.com. To read El Blog CLICK above.
Why You’ll Lose Your Next Pitch – You Have No Business Being in the Room
Ask yourself one simple question: from the perspective of the prospect, do you have the perceived credibility to beat the other agencies and win the review?
If the odds of winning are not unusually high for your agency, then they are for someone else. Download a checklist.
