Ad Agency

A WPP agency known for its campaigns for clients such as P&G and Goya, the agency is introducing a new name, logo and website to more accurately reflect the growing influence of U.S. Hispanics.

In 1986 the APG published a booklet written by Sev d’Souza as a definition of account planning. Fifteen years later, with the further evolution of planning, that definition needed updating. Merry Baskin (APG Chair in 1998 and 1999) undertook the task and in 2001 wrote the Millenium edition — which she updated in 2007 to be ready for the 40th anniversary of planning in 2008. Download documents here.

SiboneyUSA announced that it will serve as Food Lion LLC’s Agency of Record for the supermarket’s Latino marketing initiatives.

In the search to develop an innovative, convergent integration model of agency, and place DDB one step ahead in the communications market, Hernan Ibarra and Walter Aregger have taken the leadership at DDB as Co-presidents of the agency in Mexico.

All media vendors will have a fair opportunity to submit proposals via a questionnaire. This questionnaire and other request for proposals will be part of the buying process. If you are interested in participating, please fill out the following questionnaire. The deadline to submit your information is: October 15, 2009. Form to submit proposal available here.

Howard, Merrell & Partners in Raleigh, NC, formed a Hispanic Marketing Group. The Group will focus on the development and execution of advertising, direct mail, public relations and social media marketing specifically targeted at the Hispanic market. Jim Stevens-Arce, vice president/director Hispanic Marketing, will lead the efforts of the Group.

Danilo Alvarez has been named Creative Director of d exposito & Partners, LLC. The announcement was made by Jorge Ulla, agency Partner/Chief Ideation Officer, who praised “the forward-thinking approach of Alvarez, his non-traditional nature and his appetite for ongoing digital opportunities.”

Just three weeks after announcing the Amway Global account win, d expósito & Partners has added ConAgra Foods to its client roster. The agency has already produced a television spot for ConAgra’s Orville Redenbacher’s line of popcorn. The spot is airing nationally.

HispanicAd.com and the Association of Hispanic Advertising Agencies is proud to announce the judges for the 2009 HispanicAd.com Account Planning Excelencia Awards competition.

Silva+Pardo Advertising, a multi-platform communications agency focused in generating, building and consolidating successful and profitable brands all over Latin America, has opened their US headquarters in Miami and has assigned the Godoy & Oliva Group as its strategic business development partner for the US and Latin America.