Ad Agency

Hispanic marketing veteran Halim Trujillo launches a Hispanic marketing strategy and brand architecture boutique in Chicago that will focus on creating the ideal marketing foundation for those advertisers looking to connect with Hispanic consumers.

Accentmarketing announced its latest release from its Latinas in Charge initiative – “Redefining the Meaning of Well-Being.” This release further explores the U.S. Latina mindset on health, healthcare and health insurance – topics at the forefront of this nation’s agenda.

Award winning Chief Creative Director & Partner of Adrenalina – Paco Olavarrieta according to agency spokesperson will not be involved in the day-to-day management of the agency, but will be involved creatively for the agency.

My intent is not to diminish the importance of media planning & buying and the creative skill-sets, but to highlight another discipline that could determine your ability to compete with an unfair advantage. Published by Gene Bryan. To read CLICK above on El Blog.

New leadership team and new digital division are among the efforts expected to spur agency’s growth. Courtesy of Caribbean Business a partner of ADnotas.com & HispanicAd.com.

Blue Cross Blue Shield of Florida has re-assigned their Hispanic account from Siboney USA to the Draft Multicultural unit based on a client restructuring.

Grupo Gallego’s Account Planner Tony Ruiz was bestowed by the 2009 Hispanic Account Planning Excelencia (HAPE) Awards Judges with the recognition as the 2009 Young Account Planner of the Year.

The has been asked to join the 2010 HAPE panel of Judges.

Bromley Communications, LLC’s new creative duo captured Bromley’s fourth consecutive win and first within the coveted film category as part of the 2009 Círculo Creativo (Young Creative Competition). Jon-Erick Jaimes (24) together with Almendra Tijerina (26) developed the top award-winning Ad Council film piece, “Interrupt the Influence.”

Mars, Incorporated announced a plan to reorganize the assignments of its current four agency partners to further enhance the Company global brand strategy. The shift will ensure that, across major markets, Mars’ core global brands will be aligned under a single creative agency. This is expected to advance global strategy development and increase efficiency in application of strategy and creative across markets. Under the plan, Mars will refine distribution of brand assignments between existing partners, BBDO, DDB, SapientNitro and TBWA between now and the end of 2011.

Winners of the HispanicAd.com Account Planning Excelencia (HAPE) awards were announced today at the Association of Hispanic Advertising Agencies (AHAA) Conference in Miami. Campaigns from Grupo Gallegos won Gold and Silver in two categories, the Vidal Partnership was awarded Bronze in two categories, and the Concept Café received a Bronze as well. Creative on Demand, Diesté and Alma DDB received Honorable Mentions.

Boost Mobile announced the selection of New York-based agency The Vidal Partnership (TVP) as AOR for Boost Hispanic public relations initiatives.