Ad Agency

Lopez Negrete Communications has been awarded the Gold 2009 Advertising Research Foundation (ARF) Ogilvy Award for Excellence in Advertising Research. The agency won on behalf of its “Hacia Adelante” (Moving Forward) campaign for Bank of America in the Multicultural Category of Banking and Insurance. The ARF introduced the addition of a Multicultural Category this year to the Ogilvy Awards.

The Public Relations Society of America (PRSA) San Antonio Chapter will recognize Creative Civilization – An Aguilar/Girard Agency at the Seventh Annual PRSA Del Oro Awards.

Redbean Society has been established by Jackie Bird and De La Cruz, Delaware, Inc., a subsidiary of De La Cruz & Asociados of Puerto Rico.

As the debate continues over multicultural advertising, the recession and even the swine flu, Freydell+Torres Diversity is getting a makeover. Please give Carlos and Humberto a hand with their diversity makeover. It’s quick and fun. Simply click on the link below. Enjoy!

GlobalHue Latino has announced Gustavo Razzetti as its new President. Though based in New York, Razzetti will lead all Hispanic efforts for GlobalHue Latino across the nation, including its Detroit and Los Angeles locations.

I have made no secret of my love affair with engagements as a baseline metric for digital media. Over the past two months I have written that “I’m Sold On Engagement” and that I firmly believe “Engagements Will Be The Internet’s 30-Second Spot.” In both columns I argue that in order for marketers and agencies to achieve both scale and a method of marketing that is truly native to the social media landscape, they should be focused on engagements.

According to industry insiders Miami-based Republica has been selected by Hartford-based Aetna Health Insurance to handle Hispanic marketing initiatives.

It’s a tough time for the advertising business.

Linda De Jesús-Cutler announced today her decision to leave her post as President of GlobalHue Latino.

Prior to GlobalHue Latino she was President and COO of The Bravo Group (a Young & Rubicam Brands & WPP company) and has been recognized for her contributions to the advancement of national and international brands.

d expósito & Partners announces their partnership with Kozy Shack to break two campaigns. The first launch is for a new brand of Latino-targeted, refrigerated desserts under the moniker Kozy Shack La Tradicional. The second is for a general-market initiative for a new breakfast cereal, called Kozy Shack Ready Grains.

Kraft Foods, Inc. has selected Houston-based Lopez Negrete Communications as Hispanic agency of record for its Kraft Singles brand.