Nobox Marketing Group announced today that it has been nominated for Best Online Campaign in the 13th Annual Webby Awards for its Download Day launch campaign on behalf of Mozilla’s Firefox 3.
Ad Agency
Grupo Radio Centro selected Casanova Pendrill as their Agency of Record in the U.S.
Casanova was selected after a review of top agencies in the market by Grupo Radio Centro (GRC).
Latinas in Charge.
Accentmarketing’s President, Maria Romero announced the first release of their new initiative “Latinas in Charge” – a deep dive into the Latina experience today as documented by the Latina-led agency and its partner in this project, Monica Torres PhD, of SocialQuest. “Latinas in Charge” offers the marketing professional revealing trends and insights on crucial issues impacting Latina life – the economy, education, healthcare, and household finance.
Clabiorne – VP Multicultural Communications Planning Director at Carat.
Alejandro Clabiorne who was the VP Media Director at WingLatino has surfaced as the new VP Multicultural Communications Planning Director at Carat.
Mindshare to handle Sprint Hispanic media planning & buying responsibilities.
Sprint has assigned the media planning & buying responsibilities for their Hispanic focused efforts to Mindshare Multicultural. The Vidal Partnership continues to handle strategic marketing, promotions and creative responsibilities.
Faura to head Hispanic Market Consultants.
Juan Faura has been appointed Executive Vice President/Executive Director of Hispanic Market Consultants, a strategic research and consulting firm. Faura is the former President and CEO of noted Hispanic advertising agency Cultura.
An Agency Guide to writing RFPs that actually work.
At re:group we receive numerous Request for Proposals and Quotes (RFPs and RFQs) from prospective clients. Of late, they are becoming more arduous and less helpful in telling us what they are trying to accomplish.
Discovery en Español assigns account to Hispanic Group.
Miami based Hispanic Group has been assigned the media planning and buying responsibilities for Discovery en Español US Hispanic.
Detour launches a s a social communications agency to reach Hispanics.
Detour, a Social Communications Agency for the Hispanic Market, has opened operations with offices in Irvine, CA.
Detour specializes in creating and implementing complete social communications campaigns, which involves branding, strategy advertising and graphic design services.
Foster Farms warns Latinos about a Deception during Premios Lo Nuestro.
Viewers watching the annual Premios Lo Nuestro music awards show found their attention drawn to a different breed of celebrity. The Foster Imposters returned, showing off their latest dance moves, in a new advertising campaign that shines a spotlight on chicken that has been deceptively injected with saltwater, and the consumers who are unknowingly paying for it.
NAACP calls on Top 25 Advertisers to hold ad agencies accountable.
On the heels of the public launch of the Madison Avenue Project, and a recent study that exposed pervasive racial bias in America’s advertising industry, the NAACP has sent a letter to Procter & Gamble Co. Chairman of the Board/CEO A.G. Lafley asking the big budget advertiser require their advertising agencies to use diverse teams in creative and account management positions.
UNICEF and Casanova Pendrill partnered to bring the World Water Week message to the community.
The Casanova Pendrill agency developed the engagement concept, designed the water vending machine as well as the water bottles, and implemented the event at the park in New York City.
Roberto Orci takes leadership of Acento.
Acento announced that Roberto Orci has completed a planned ownership and management transition process with Benito Martinez-Creel, the founder of Acento.
Alberto Rodriguez passes.
Alberto Rodriguez partner and Creative Director of New York-based Revolucion died on Sunday March 15, 2009.
