Omnicom just added procurement officers to their media buying division. We looked for some notes on the web and found the following in the HP Communities blog below. Interesting.
Does Media Strategy and Buying Belong in Procurement?
By Scott Berg – Procurement Media Strategy HP Hewlett Packard Media Planning (2007)
Nobox Marketing Group has captured the Internet industry’s most prestigious global award – a Webby.
Halim Trujillo has departed his post as the Managing Director of Multicultural efforts at Mindshare in Chicago. He joined Mindshare at the beginning of 2007.
Industry insiders speculate he will be looking to continue his career in the US Hispanic and Multicultural marketplace.
PACO Communications was retained by AeroMexico to create and execute integrated campaigns including strategy development, creative, media, and interactive initiatives targeted to general market and Hispanic audiences.
Lopez Negrete Communications has been awarded the Gold 2009 Advertising Research Foundation (ARF) Ogilvy Award for Excellence in Advertising Research. The agency won on behalf of its “Hacia Adelante” (Moving Forward) campaign for Bank of America in the Multicultural Category of Banking and Insurance. The ARF introduced the addition of a Multicultural Category this year to the Ogilvy Awards.
The Public Relations Society of America (PRSA) San Antonio Chapter will recognize Creative Civilization – An Aguilar/Girard Agency at the Seventh Annual PRSA Del Oro Awards.
Redbean Society has been established by Jackie Bird and De La Cruz, Delaware, Inc., a subsidiary of De La Cruz & Asociados of Puerto Rico.
As the debate continues over multicultural advertising, the recession and even the swine flu, Freydell+Torres Diversity is getting a makeover. Please give Carlos and Humberto a hand with their diversity makeover. It’s quick and fun. Simply click on the link below. Enjoy!
GlobalHue Latino has announced Gustavo Razzetti as its new President. Though based in New York, Razzetti will lead all Hispanic efforts for GlobalHue Latino across the nation, including its Detroit and Los Angeles locations.
