I have made no secret of my love affair with engagements as a baseline metric for digital media. Over the past two months I have written that “I’m Sold On Engagement” and that I firmly believe “Engagements Will Be The Internet’s 30-Second Spot.” In both columns I argue that in order for marketers and agencies to achieve both scale and a method of marketing that is truly native to the social media landscape, they should be focused on engagements.
Ad Agency
Aetna Health Insurance selects Republica as Hispanic agency.
According to industry insiders Miami-based Republica has been selected by Hartford-based Aetna Health Insurance to handle Hispanic marketing initiatives.
Linda De Jesús-Cutler resigns post as President of GlobalHue Latino.
Linda De Jesús-Cutler announced today her decision to leave her post as President of GlobalHue Latino.
Prior to GlobalHue Latino she was President and COO of The Bravo Group (a Young & Rubicam Brands & WPP company) and has been recognized for her contributions to the advancement of national and international brands.
d expósito & Partners helps Kozy Shack support new product launches.
d expósito & Partners announces their partnership with Kozy Shack to break two campaigns. The first launch is for a new brand of Latino-targeted, refrigerated desserts under the moniker Kozy Shack La Tradicional. The second is for a general-market initiative for a new breakfast cereal, called Kozy Shack Ready Grains.
Kraft Singles Brand selects Lopez Negrete Communications as Hispanic AOR.
Kraft Foods, Inc. has selected Houston-based Lopez Negrete Communications as Hispanic agency of record for its Kraft Singles brand.
Nobox nominated for Webby.
Nobox Marketing Group announced today that it has been nominated for Best Online Campaign in the 13th Annual Webby Awards for its Download Day launch campaign on behalf of Mozilla’s Firefox 3.
Grupo Radio Centro selected Casanova Pendrill as their Agency of Record in the U.S.
Casanova was selected after a review of top agencies in the market by Grupo Radio Centro (GRC).
Latinas in Charge.
Accentmarketing’s President, Maria Romero announced the first release of their new initiative “Latinas in Charge” – a deep dive into the Latina experience today as documented by the Latina-led agency and its partner in this project, Monica Torres PhD, of SocialQuest. “Latinas in Charge” offers the marketing professional revealing trends and insights on crucial issues impacting Latina life – the economy, education, healthcare, and household finance.
Clabiorne – VP Multicultural Communications Planning Director at Carat.
Alejandro Clabiorne who was the VP Media Director at WingLatino has surfaced as the new VP Multicultural Communications Planning Director at Carat.
Mindshare to handle Sprint Hispanic media planning & buying responsibilities.
Sprint has assigned the media planning & buying responsibilities for their Hispanic focused efforts to Mindshare Multicultural. The Vidal Partnership continues to handle strategic marketing, promotions and creative responsibilities.
Faura to head Hispanic Market Consultants.
Juan Faura has been appointed Executive Vice President/Executive Director of Hispanic Market Consultants, a strategic research and consulting firm. Faura is the former President and CEO of noted Hispanic advertising agency Cultura.
