Ad Agency

Heineken USA announced the launch of a new campaign for the equity which establishes its new and dynamic overarching marketing platform — “Give Yourself a Good Name.” The campaign showcases subtle ways in which consumers decide to “give themselves a good name” through their actions, their words and their choices. Effective immediately, Give Yourself a Good Name will lead all brand activities.

Dieste Inc., an Omnicom agency, has been named the 2008 Multicultural Agency of the Year by leading industry trade publication Advertising Age. This selection marks the third time Dieste has received the prestigious award, and the only time a Hispanic ad agency has been honored more than twice.

Today, you have to pick an agency based on chemistry and human interaction. Here are some tips for revising the current outdated proposal process.

When I was a kid I was scared of bees; today I am scared of buyers.

Dan Nance, Chairman of Casanova Pendrill, will be leaving the Agency after 7 years at the helm. The Agency will now be led by current President/CEO Ingrid Otero-Smart who joined the company in August of 2008 to handle all day-to-day operations.

According to industry insiders, Burger King after a rigorous ‘BBQ’ of Hispanic and mainstream agencies interested in the $35 Million media and creative assignements has assigned the creative responsibilities for the Hispanic portion of the business to Austin based LatinWorks. Hispanic media planning and buying responsibilities have been assigned to Chicago based Tapestry.

The agencies that pitched the media account and the creative assignments were some of the Who’s Who in our Industry and were just left to ‘Broil with no Buns’.

An new study of America’s advertising industry today has found dramatic levels of racial discrimination throughout the industry. Bias against African-American professionals was found in pay, hiring, promotions, assignments, and other areas.

The Hill Holiday Hispanic division abecé run by Manny Gonzalez is currently transitioning Hispanic responsibilities to other Interpublic Group (IPG) agencies according to Greg Winter – Director of Corporate Communications for Hill Holiday.

IPG is the holding company for other Hispanic agencies such as Accentmarketing, Casanova Pendrill and SiboneyUSA.

Leo Burnett Company has agreed to pay the U.S. $15.5 million to settle allegations that the company submitted false claims to the U.S. Army, the Justice Department announced. The firm had a contract from 2000 to 2005 with the Army to provide advertising services for the military service’s recruiting mission.

Grupo Gallegos has been named the Hispanic advertising agency of record by Girl Scouts of the USA (GSUSA). The announcement was made by agency founder and CEO, John Gallegos, following a competitive review.

SiboneyUSA commemorates 55 years of diligent work as advertising leaders across Latin America and the United States.

Does your agency new business director or CEO know the three main traits clients seek when they hire an agency? Does your team know what specifically, according to senior marketing executives on the client side, what businesses expect from their agency and what the number one reason is they switch?

Edelman celebrates the 10-year anniversary of its award-winning multicultural practice. Currently, Edelman Multicultural operates across the United States with teams in six cities – Atlanta; Chicago; Los Angeles; Miami; New York City and Washington, D.C.

Fineman PR announced the launch of Mosaico, the agency’s newly branded and growing Latino and multicultural communications practice. The branding of the agency’s three-year-old multicultural practice comes in response to growing interest in culturally relevant communications and to help mark the agency’s 20th anniversary.