Advertising industry pioneer Premier Maldonado passed away Saturday in San Juan.
The founder of the advertising agency that still bears his name, Premier Maldonado was known for his avant garde thinking which resulted in him handling almost every major advertising and public relations account at some time over the years.
A creative visionary who was often thought to be ahead of his times, Maldonado was credited with bringing his industry into the next level in Puerto Rico.
Alain Groenendaal, President and CEO of Winglatino announced the appointment of two account management hires.
Captura Group announced that renowned Hispanic marketing expert Felipe Korzenny, Ph. D., has been tapped to be Senior Strategy Consultant to the company.
In these times of economic weakness our agency has had good winds on our backs and we have been able to land 5 new accounts in the last 3 months.
But there has been a clear change in what we see clients looking for; the meetings, pitches and presentations still focus on our core capabilities, our unique offerings and our stand-out strategic capital. That set of benefits that clients see position us at the top of their agency selection list.
Grupo Gallegos announced the hiring of Teresa Elston as Managing Director. The announcement was made by John Gallegos, agency founder and Chief Executive Officer (CEO).
New York based ad shop Adrenalina is open for business. HispanicAd.com spoke with Paco Olavarrieta a partner in the agency this morning and he indicated that the agency is not closed and that someone is spreading vicious rumors. Attorneys at MDC Partners and Adrenalina a furious and will issue letters to other trade journals that reported the closing expecting a withdrawal and apology. This is all about an old fashion rumble and beer fight.
Stay tuned.
Telemundo Communications Group announced that the network has completed two major content development deals with The Vidal Partnership, the largest independent Hispanic marketing communications agency in the U.S.
Christopher Campos and Marco Castro announced the launch of an international search to maximize their pioneering and proven Brand Optimization business model in the US Hispanic advertising industry.
MillerCoors announced that San Antonio-based Bromley Communications won the competitive pitch to become its Hispanic media planning and buying agency of record. Bromley will lend its Hispanic media planning and buying expertise to MillerCoors within the newly formed dedicated media unit, MC Media. MC Media also consists of Draftfcb, Initiative and Kinetic.
Al Garcia-Serra, COO/Co-Chairman, Machado/Garcia-Serra Communications (MGS), has been recognized in the Hispanic Business Magazine Entrepreneur of the Year (EOY) Award, in the Trade Industry category. The announcement was made during the 18th annual awards gala held November 6 in Los Angeles, honoring entrepreneurial excellence in the U.S. Hispanic market.
State Farm’s Los Felinos de la Noche brand experience has been named the only Hispanic case in Advertising Age’s 2008 “Marketing 50.” State Farm and its long time Hispanic advertising agency, Alma DDB, share this recognition that highlights the most innovative marketing ideas, the products of the year and the marketers behind them.
After an agency search lasting over 6 months the American Heart Association Western States Affiliate has selected alPunto Advertising of Tustin, CA as its Hispanic agency of record. The agency will be working on a Latino Stroke Awareness Campaign. The assignment includes strategic planning, creative development, media planning and buying and educational program development.
