Ad Agency

Nobox Marketing Group has placed the user front and center in its new branding campaign for Scion of Puerto Rico.

Eduardo Caballero, one of the founders of the industry segment in which I have made my career, taught me a long time ago that “no client pays an agency to simply reach people.” Clients pay agencies for persuasion, acquisition and transactions. Transactions require engagement.

by Tony Ruiz – The Vidal Partnership.

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Census Bureau and DraftFCB confirm d exposito & partners new role in the Census 2010 campaign.

Colonial Bank selected K. Fernandez & Associates as Hispanic Agency of Record. K. Fernandez will lead all Hispanic advertising and marketing efforts.

TotalBank announced it has kicked off a branding effort with a new bilingual print, radio and online advertising campaign and tagline “Bank with Total Confidence.” The campaign, created and developed by República, TotalBank’s new full-service agency of record, focuses on consumer confidence and takes a straightforward approach to current economic issues.

At the “Masters of Marketing” Conference by the Association of National Advertisers recently, 1,200 client-side marketers, media and creative agencies and others, were polled via handheld devices about their marketing mix, budgets, plans, and tactics throughout the event.

With hectic cyberaction and phones ringing back and forth, the news of a possible Census 2010 account shift has created an earthquake reaction in the US Hispanic advertising industry.

Alain Groenendaal, President and CEO of Winglatino announced that Lee Maicon has joined the agency as Vice President, Head of Strategy, effective immediately. The appointment is the first senior hire Mr. Groenendaal has made since his arrival in August.

Adrenalina the high profile agency started by José Arandia, Paco Olavarrieta and Manuel Wernicky in association with MDC Partners to service the Tecate Beer account almost one year ago has lost one of the Amigos.

Calls made today to the agency indicated that Jose Arandia is no longer with the agency and left several weeks ago.

Arenas has been selected as the Hispanic Agency of Record by Paramount Pictures. Based in Los Angeles and founded 20 years ago by CEO Santiago Pozo, Arenas assumes the responsibility of a 360 degree approach to U.S. Hispanic marketing, and will provide Paramount with Hispanic media planning and buying, publicity, promotion and creative consultation.

Houston Based Lopez Negrete Communications has been assigned the Hispanic agency of record responsibilities for the Dr Pepper Snapple Group for Dr Pepper, 7-UP, Sunkist, and Squirt at the present time.

Ocean Spray has named EMG (Ethnic Marketing Group, Inc.) as its Hispanic advertising agency of record. The move reinforces Ocean Spray’s commitment to ensuring that its product benefits and Tastes Good – Good For You message is effectively communicated to the U.S. Hispanic consumer market.

It has been a few months since I sat at my computer to put out a column. God knows there has been much to write about. But it was time that I needed in re-tooling my business. Fortunately I can not complain. During the summer, we were fortunate enough to have picked up the National PR duties for DIRECTV Mas, as well as becoming the Strategic Consultants for Harpo Studios. But enough about us. Let’s catch up. By Jose Cancela. To view El Blog CLICK above.

The credit crisis is having a very obvious impact on the global economy, as anyone can see from a day-to-day observation of the stock market — but there are some less obvious points of impact that may affect our business, as well. Simply put: Clients and agencies need to stop delaying payment on their bills. It is unprofessional and fast becoming an even greater problem than it used to be.