Ad Agency

One in four organizations have already switched, or will consider switching from a marketing agency to an agency with a greater knowledge of the digital space. This is the stark warning from a new research survey sponsored by global services firm Sapient.

With the loss of the Burger King (BK) assignment and a slight possibility of pitching an assignment of the BK business in the upcoming agency review, the Miami office does not offer strategic advantages for the agency.

Casanova Pendrill has named industry veteran Karen Treydte as Media Planning Director. She brings to the role over twenty-five years of experience in media planning and buying, both in Hispanic and General market advertising.

Well, it turns out that the Burger King is starting from scratch. What the company has been sending out is not an RFP (Request for Proposal), but an unusual RFI (Request for Information).

Grupo Gallegos, López Negrete Communications and The Vidal Partnership are in the final round for the Cadbury Schweppes Dr. Pepper Hispanic assignment.

Burger King has decided to look for new agency alternatives to handle the Hispanic portion of their marketing efforts. The client has put into motion a full review of the account and has sent out requests for proposal (RFP).

vrtccom and Moroch has been assigned Mexicana Airlines media account for North America and Canada.

LifeLock, a identity theft protection company, has selected Atlanta headquartered marketing communications agency IMAGES USA as its multicultural advertising agency of record. IMAGES will focus on increasing LifeLock’s brand awareness in the African American and Hispanic marketplace, nationwide.

accentmarketing announced the launch of the Federal Citizen Information Center’s new public service announcement campaign promoting the government’s official information sources in Spanish: GobiernoUSA.gov and 1 (800) FED-INFO.

Leaders of the Association of Hispanic Advertising Agencies (AHAA) expressed disappointment and concern over today’s premature launch of Arbitron, Inc.’s Portable People Meter (PPM), which was not scheduled for commercialization until October 8 th. AHAA joins the cultural broadcasting community in criticizing the new PPM radio ratings system citing flawed methodology and sampling issues. Despite numerous attempts at resolution, and increased political and legal pressure, Arbitron moved ahead with its planned rollout of PPM without reform, which may cause devastating financial effects on Hispanic broadcasters and agencies, and eventually may mean the demise of many cultural stations.

Rosy Thompson has been promoted to the position of President of Marketing at the Arenas Group, the Los Angeles based entertainment and media company.

Draftfcb Chicago announced that it has further strengthened its leadership team with the hiring of Simon El Hage as senior vice president, group management director, multicultural marketing.