Ad Agency

A Silver Telly, the top distinction from the Telly Awards, fell upon the creative work for McDonald’s Snack-Wrap developed by d expósito & Partners to coincide with the celebration of the Latin Grammy 2007 Edition. The agency’s campaign was one of 14,000 entries from Hispanic, Ethnic and General Market submitted to the 29th Annual Telly Award.

d expósito & Partners announces that Nicole Macias has joined the agency as Account Supervisor. Nicole will be working on the AMP Energy account, a Pepsico assignment awarded after an Hispanic agency review. In this capacity, Nicole will help manage agency duties, including creative, experiential and digital.

Dieste is evolving its image with a consumer-infused positioning that inspires a new approach to brand communications, a creative and inspiring logo and an internal talent restructuring. The agency also is adopting Dieste Inc. as its name.

The review for MillerCoors to consolidate its media roster has been called.

The entire MillerCoors account is about $400 million. All so-called legacy agencies which include Publicis Groupe’s Starcom and Tapestry along with Coors’ media agencies Interpublic Group of Cos.’ Initiative, DraftFCB, Bromley and Kinetic have been invited to the pitch.

After a long review process, Nissan has assigned Hispanic AOR responsibilities to Dallas based Dieste Harmel & Partners.

The Vidal Partnership handle the Nissan account previously. Marca Hispanic handled the Infinity account.

TracyLocke and LatinWorks will launch a new branding campaign for client Texas Lottery Commission, featuring a brand platform that will extend across the next 12 months and campaign elements that include television, radio, out-of-home (OOH), point-of-sale (POS), online, print, and sponsorships and promotions with street teams.

Multicultural interactive advertising agency Sensis was recognized Tuesday at the fourth annual MIXX Awards. Los Angeles-based Sensis walked away with the gold award in the multicultural category for its Leaders Among Us U.S. Army digital campaign. The MIXX Awards is the only honor devoted exclusively to interactive advertising and presents its awards based on strategy, creativity, execution and results.

Sapient recently sponsored a national online digital marketing and interactive advertising survey to gain insight into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly responsible for managing digital marketing budget allocation across multiple channels.

Orlando Milian, Sr. VP/Account Managing Director at Young & Rubicam/New York, whose background includes senior level leadership positions in the U.S. Hispanic market, has joined d expósito & Partners, LLC, assuming the Partner/Regional Director post with direct management responsibilities on the agency’s MAZDA USA account, among other duties and challenges.

White Memorial Medical Center in Southern California has hired Los Angeles-based Sensis as its interactive agency to expand WMMC’s brand and outreach efforts.

ACH Food Companies has awarded its Mazola Cooking Oil business to Lápiz with media expertise provided by sister agency Tapestry after an open pitch that included four other Hispanic agencies.

San Antonio-based, cause-related marketing agency, Interlex has been selected as the general market and multicultural AOR for TracFone Wireless’ latest business venture. TracFone Wireless is rolling out its newest brand, SafeLink Wireless, to over 5.2 million potential customers in 13 U.S. states.