Four Tapestry execs were elevated to VP/SVP levels, as announced by Monica Gadsby, CEO of SMG Multicultural, a division of Starcom MediaVest Group.
“These four women have been instrumental in building and shaping Tapestry’s rich history in the multicultural media and marketing space,” said Gadsby. “Their dedication to our clients, our people and our product serves as an inspiration to the entire Tapestry family.”
It’s that time of year again when the grass starts to appear greener in the eyes of a client, who may start to look toward some fresh perspective or firepower from a new agency. Affectionately known to agency and client executives as “Silly Season,” there’s really nothing “silly” about it. Remember, according to recent RSW research, clients don’t mind changing firms one bit, so what are you doing to maintain and grow that client base?
Jackie Bird has departed from her post as CEO of New York based Wing Latino. She is being replaced by Alain Groenendaal who was the General Manager of Miami based La Comunidad.
This comes on the heals of a management change at Grey Puerto Rico were Andres Claudio replaces Hector Ortiz as President. Mr. Ortiz replaced Ms. Bird when she was promoted to start Wing Latino in New York. Mr. Claudio join Grey Puerto Rico from McCann Puerto Rico.
Big shake up at Grey PR & WingLatino!
Levenson & Hill has been selected by Azteca Mobile to develop strategic media services for the wireless company’s pioneering mobile and radio services at the border between the United States and Mexico.
Dallas based Dieste Harmel & Partners announced that they have resigned the Interstate Batteries account due to strategic difference between the agency’s focus and the client’s needs. According to the agency,the agency managed general market work on behalf of the client and the move responds to Dieste’s desire to strategically focus all resources on Hispanic and multicultural work.
BB&T Corporation said it has introduced a multimedia Spanish-language advertising campaign developed with Miami-based Machado Garcia-Serra Communications (MGS), BB&T’s Hispanic advertising agency of record.
Hispanic ad agency Dieste announced the appointment of Scott Gassert as media general manager. Gassert is now part of the agency’s leadership team, reporting to executive director of integration Alvaro Cabrera.
Edgar Cardoze has left his post of VP Media Director of Dallas based Dieste Harmel & Partners.
Mr. Cardoze is looking at several options and looks forward to this new phase in his stellar career in the US Hispanic Market.
LatinWorks is pleased to welcome Tim Hahn to the agency as Contact Strategy Director. In this position, Tim will be responsible for guiding and counseling clients on opportunities and the rapidly evolving new media landscape.
Sedano’s Supermarkets announced that it has kicked off its rebranding efforts with new television and radio commercials. The campaign, created and developed by República, The spots features real-life customers as they share their personal stories of why they choose shopping at their neighborhood Sedano’s Supermarket.
ALDI has selected The Group Advertising in Central Florida as Hispanic Agency of Record for the Florida market.
GlobalHue announced the addition of three senior staff members to its leadership team. Shawn Marshall joins as President of GlobalHue Africanic; Jacqueline B. Reynolds joins as Executive Vice President – Multi-Connect Marketing; and Jeanne Vaughn is hired as Senior Vice President/Director of Planning for GlobalHue Latino.
