Ad Agency

Chicago electric utility company ComEd has launched a new Spanish-language advertising campaign to reiterate its reliability among its Hispanic customers

Nielsen AIG recently released their Top Ten list of most liked Spanish-language TV and LatinWorks had two spots on the list for their work with M&M/Mars and Domino’s Pizza.

Home Depot has placed their $500M account into review and including all marketing efforts that also include their Hispanic marketing efforts.

The Vidal Partnership is expected to defend and the incumbent Hispanic AOR.

Consumer concerns over the ongoing increases in the price of oil are motivating automobile manufacturers to become more creative in marketing their products and Toyota of Puerto Rico turned to Miami/San Juan-based Nobox Marketing Group.

Some mornings it’s clear I’ve woken up in the bullpen of Cosmopolitan magazine, facing a cabinet of recyclable cutlines. Acerbic zingers flood the file: Why Agencies Are Utterly Clueless. Proof That Agencies Don’t Know How Clueless They Are. Top 10 Reasons You Should Fire Your Agency Yesterday. Why the Agency Model is Cracked. What About an Agency That’s Not Really an Agency?

Though some weeks belie it, this is not simply the lexicon of talking agency smack. These are real rumblings, by our brethren, foes, or clients. This is the voice of malaise and express desire for change that nags.

Lopez Negrete Communications announced the addition of Joseph “Pepe” Machin and José López-Varela as executive group account directors. Both López-Varela and Machin will join an existing star-studded team to help oversee the strategic management of several of the agency’s stellar clients.

The outlook for traditional advertising is currently not very good. Eventually the pendulum will probably swing back to recovery but not in the immediate future.

By Robert J. Coen, Senior Vice President, Director of Forecasting at MAGNA

Ingrid Otero-Smart will join Casanova Pendrill as President and CEO and Dan Nance, who has held those roles, will be elevated to the post of Chairman of the agency. Otero-Smart joins from Anita Santiago Advertising (ASA) where she has been President for the past three years.

With advertising work for iconic brands such as ING Financial Services and the American Cancer Society, Al Aguilar and Gisela Girard’s legacy as founders of ad agency, Creative Civilization, are being recognized by the San Antonio Hispanic Chamber of Commerce, naming them the 2008 Business Owners of the Year.