Ad Agency

Dieste, Harmel & Partners has been named agency of record for Hispanic promotional duties on behalf of the Heineken USA brand portfolio which includes Heineken Lager, Heineken Premium Light, Tecate and Tecate Light, Dos Equis, Bohemia and Sol. The assignment follows a thorough review process initiated by Heineken USA earlier this year.

Pizza Hut will begin a new Spanish language advertising campaign for Tuscani Pastas featuring real people captured on hidden camera who are surprised by the restaurant-quality of the new dishes.

Sedano’s Supermarkets announced that it has chosen República as its agency-of-record for all of its advertising, promotions, public relations and community affairs initiatives. Sedano’s and República will work together closely to evolve the Sedano’s brand.

Hispanic Group announced the campaign “Build Peru, Buy Peru,” launched only a month ago, has generated great interest among Peruvians living in the U.S. In fact, the ad has become one of the most watched videos on YouTube worldwide, and merchants already have noticed an increase in the demand of Peruvian products.

It goes without saying that media times are changing — drastically and rapidly.

Digital technology continues to impact the media industries in new ways, influencing everything from how content is produced and distributed, protected and paid for to how it is consumed, interacted with and leveraged by marketers. (Be they advertisers, sponsors, direct marketers or any other manifestation of the communications matrix.)

Getting new clients in the advertising and public relations agency business has become more challenging, according to the 2008 New Business Manager Survey commissioned and released by agency lead generation and sales firm Reardon Smith Whittaker. RSW finds that a majority of agencies, 51 percent, believe that it is more difficult to drum up new business, as compared to only 40% feeling the same way a year ago – citing increased competition and the slowing economy as top reasons.

Creative Civilization announced the appointment of marketing industry leader, Sergio H. Salinas as Executive Vice President of the agency.

The Three “C’s” to Successful Pipeline Building: Consistency, Consistency, Consistency

Rokk3r Mobile, a mobile marketing company with offices in Miami and Colombia, has been formed to work with direct clients, media companies and advertising agencies in Latin America, the Caribbean and the US Hispanic market.

alPunto has developed strategic and promotional plans for launching the brand to this consumer segment.

the vox collective this week launched a public service announcement campaign seeking to inform Hispanic parents about the dangers of marijuana use among teenagers and urging them to talk to their kids about the risks of drug use. The campaign was created for the Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign, in conjunction with the Partnership for a Drug-Free America.