Ad Agency

comScore, Inc. released an overview f Internet usage in Latin America, a region that is home to nearly 62 million of the 850 million worldwide Internet users (age 15 and older at home and work locations), as measured by the comScore World Metrix audience measurement service.

Aspen Latino, the Hispanic experiential and promotional marketing division of Aspen Marketing Services, has been awarded nationwide Hispanic experiential marketing responsibilities for ABSOLUT Vodka. As part of its duties, Aspen Latino will manage and oversee all Hispanic on-premise account activation for the recently launched ABSOLUT Global Cooling campaign.

As buyers and sellers head into a final round of upfront sales presentations by the major TV networks in New York this week the main talk will be about the fall TV schedules that typically trigger the start of billions of dollars in annual TV advertising sales. But if you listen closely, you may hear them discussing a dirty little secret: That for the second year in a row, those billions of dollars in upfront advertising buys will be negotiated, bought and sold on the basis of somewhat shaky, and still unaccredited Nielsen TV ratings.

Last week the U.S. Census Bureau released the latest Hispanic population estimates. What stood out is Hispanic population growth was overwhelmingly (62%) driven by natural increase and not net immigration in contrast with 2000 when natural increase and immigration were nearly equal. By Carlos Santoago. To read El Blog CLICK above.

Sent out your resume lately in response to ads for “Media Supervisor” or “Associate Media Director”? A week later, “Mr. Recruiter You’d Been Waiting On” calls, and simply wants to know one thing: “How much digital experience do you have?”

Sensis has helped the Ad Council secure in media buy donations from notable outlets, including MSN Latino, EsMas, StarMedia, Terra, Admixture and Batanga. This partnership marks the first time the Ad Council has received assistance in securing Spanish-language online media placements and also signifies the importance in using online tactics to reach this segment of this population.

Casio America, Inc. has selected New York based Revolucion for its premier Hispanic marketing initiative. Revolucion will be responsible for an integrated advertising campaign promoting Casio’s new digital camera, the EXILIM Card EX-S10, the world’s smallest and thinnest* 10.1 megapixel model.