Orlando Milian, Sr. VP/Account Managing Director at Young & Rubicam/New York, whose background includes senior level leadership positions in the U.S. Hispanic market, has joined d expósito & Partners, LLC, assuming the Partner/Regional Director post with direct management responsibilities on the agency’s MAZDA USA account, among other duties and challenges.
Ad Agency
Sensis interactive advertising agency for White Memorial.
White Memorial Medical Center in Southern California has hired Los Angeles-based Sensis as its interactive agency to expand WMMC’s brand and outreach efforts.
Làpiz lands Mazola Cooking Oil.
ACH Food Companies has awarded its Mazola Cooking Oil business to Lápiz with media expertise provided by sister agency Tapestry after an open pitch that included four other Hispanic agencies.
TracFone taps Interlex as for new brand launch.
San Antonio-based, cause-related marketing agency, Interlex has been selected as the general market and multicultural AOR for TracFone Wireless’ latest business venture. TracFone Wireless is rolling out its newest brand, SafeLink Wireless, to over 5.2 million potential customers in 13 U.S. states.
Tapestry names new Officers.
Four Tapestry execs were elevated to VP/SVP levels, as announced by Monica Gadsby, CEO of SMG Multicultural, a division of Starcom MediaVest Group.
“These four women have been instrumental in building and shaping Tapestry’s rich history in the multicultural media and marketing space,” said Gadsby. “Their dedication to our clients, our people and our product serves as an inspiration to the entire Tapestry family.”
Avoiding the Long Cold Winter.
It’s that time of year again when the grass starts to appear greener in the eyes of a client, who may start to look toward some fresh perspective or firepower from a new agency. Affectionately known to agency and client executives as “Silly Season,” there’s really nothing “silly” about it. Remember, according to recent RSW research, clients don’t mind changing firms one bit, so what are you doing to maintain and grow that client base?
Jackie Bird out at Wing Latino.
Jackie Bird has departed from her post as CEO of New York based Wing Latino. She is being replaced by Alain Groenendaal who was the General Manager of Miami based La Comunidad.
This comes on the heals of a management change at Grey Puerto Rico were Andres Claudio replaces Hector Ortiz as President. Mr. Ortiz replaced Ms. Bird when she was promoted to start Wing Latino in New York. Mr. Claudio join Grey Puerto Rico from McCann Puerto Rico.
Big shake up at Grey PR & WingLatino!
Azteca Mobile taps Levenson & Hill for cross-border strategic media services.
Levenson & Hill has been selected by Azteca Mobile to develop strategic media services for the wireless company’s pioneering mobile and radio services at the border between the United States and Mexico.
Dieste out of batteries.
Dallas based Dieste Harmel & Partners announced that they have resigned the Interstate Batteries account due to strategic difference between the agency’s focus and the client’s needs. According to the agency,the agency managed general market work on behalf of the client and the move responds to Dieste’s desire to strategically focus all resources on Hispanic and multicultural work.
BB&T introduces Spanish-language advertising campaign.
BB&T Corporation said it has introduced a multimedia Spanish-language advertising campaign developed with Miami-based Machado Garcia-Serra Communications (MGS), BB&T’s Hispanic advertising agency of record.
Gassert named Media Department Leader at Dieste.
Hispanic ad agency Dieste announced the appointment of Scott Gassert as media general manager. Gassert is now part of the agency’s leadership team, reporting to executive director of integration Alvaro Cabrera.
Cardoze leaves Dieste Harmel & Partners.
Edgar Cardoze has left his post of VP Media Director of Dallas based Dieste Harmel & Partners.
Mr. Cardoze is looking at several options and looks forward to this new phase in his stellar career in the US Hispanic Market.
