LatinWorks is pleased to welcome Tim Hahn to the agency as Contact Strategy Director. In this position, Tim will be responsible for guiding and counseling clients on opportunities and the rapidly evolving new media landscape.
Ad Agency
Sedano’s Supermarkets launches new campaign.
Sedano’s Supermarkets announced that it has kicked off its rebranding efforts with new television and radio commercials. The campaign, created and developed by República, The spots features real-life customers as they share their personal stories of why they choose shopping at their neighborhood Sedano’s Supermarket.
ALDI selects The Group Advertising as Hispanic AOR.
ALDI has selected The Group Advertising in Central Florida as Hispanic Agency of Record for the Florida market.
GlobalHue expands.
GlobalHue announced the addition of three senior staff members to its leadership team. Shawn Marshall joins as President of GlobalHue Africanic; Jacqueline B. Reynolds joins as Executive Vice President – Multi-Connect Marketing; and Jeanne Vaughn is hired as Senior Vice President/Director of Planning for GlobalHue Latino.
ComEd Powers Up with new Hispanic Campaign.
Chicago electric utility company ComEd has launched a new Spanish-language advertising campaign to reiterate its reliability among its Hispanic customers
Nielsen Ratings – LatinWorks Scores with Two Top Ten Spots
Nielsen AIG recently released their Top Ten list of most liked Spanish-language TV and LatinWorks had two spots on the list for their work with M&M/Mars and Domino’s Pizza.
Home Depot in review.
Home Depot has placed their $500M account into review and including all marketing efforts that also include their Hispanic marketing efforts.
The Vidal Partnership is expected to defend and the incumbent Hispanic AOR.
Nobox creates Toyota Puerto Rico ‘The Incredible Gas Saving Machine’ website.
Consumer concerns over the ongoing increases in the price of oil are motivating automobile manufacturers to become more creative in marketing their products and Toyota of Puerto Rico turned to Miami/San Juan-based Nobox Marketing Group.
Talking Agency Smack and the seeds of Real-Deal Change.
Some mornings it’s clear I’ve woken up in the bullpen of Cosmopolitan magazine, facing a cabinet of recyclable cutlines. Acerbic zingers flood the file: Why Agencies Are Utterly Clueless. Proof That Agencies Don’t Know How Clueless They Are. Top 10 Reasons You Should Fire Your Agency Yesterday. Why the Agency Model is Cracked. What About an Agency That’s Not Really an Agency?
Though some weeks belie it, this is not simply the lexicon of talking agency smack. These are real rumblings, by our brethren, foes, or clients. This is the voice of malaise and express desire for change that nags.
Lopez Negrete Communications adds HEAVY-HITTERS.
Lopez Negrete Communications announced the addition of Joseph “Pepe” Machin and José López-Varela as executive group account directors. Both López-Varela and Machin will join an existing star-studded team to help oversee the strategic management of several of the agency’s stellar clients.
