Ad Agency

Lopez Negrete Communications announced the addition of Joseph “Pepe” Machin and José López-Varela as executive group account directors. Both López-Varela and Machin will join an existing star-studded team to help oversee the strategic management of several of the agency’s stellar clients.

The outlook for traditional advertising is currently not very good. Eventually the pendulum will probably swing back to recovery but not in the immediate future.

By Robert J. Coen, Senior Vice President, Director of Forecasting at MAGNA

Ingrid Otero-Smart will join Casanova Pendrill as President and CEO and Dan Nance, who has held those roles, will be elevated to the post of Chairman of the agency. Otero-Smart joins from Anita Santiago Advertising (ASA) where she has been President for the past three years.

With advertising work for iconic brands such as ING Financial Services and the American Cancer Society, Al Aguilar and Gisela Girard’s legacy as founders of ad agency, Creative Civilization, are being recognized by the San Antonio Hispanic Chamber of Commerce, naming them the 2008 Business Owners of the Year.

Dieste, Harmel & Partners has been named agency of record for Hispanic promotional duties on behalf of the Heineken USA brand portfolio which includes Heineken Lager, Heineken Premium Light, Tecate and Tecate Light, Dos Equis, Bohemia and Sol. The assignment follows a thorough review process initiated by Heineken USA earlier this year.

Pizza Hut will begin a new Spanish language advertising campaign for Tuscani Pastas featuring real people captured on hidden camera who are surprised by the restaurant-quality of the new dishes.

Sedano’s Supermarkets announced that it has chosen República as its agency-of-record for all of its advertising, promotions, public relations and community affairs initiatives. Sedano’s and República will work together closely to evolve the Sedano’s brand.

Hispanic Group announced the campaign “Build Peru, Buy Peru,” launched only a month ago, has generated great interest among Peruvians living in the U.S. In fact, the ad has become one of the most watched videos on YouTube worldwide, and merchants already have noticed an increase in the demand of Peruvian products.

It goes without saying that media times are changing — drastically and rapidly.

Digital technology continues to impact the media industries in new ways, influencing everything from how content is produced and distributed, protected and paid for to how it is consumed, interacted with and leveraged by marketers. (Be they advertisers, sponsors, direct marketers or any other manifestation of the communications matrix.)