Ad Agency

Getting new clients in the advertising and public relations agency business has become more challenging, according to the 2008 New Business Manager Survey commissioned and released by agency lead generation and sales firm Reardon Smith Whittaker. RSW finds that a majority of agencies, 51 percent, believe that it is more difficult to drum up new business, as compared to only 40% feeling the same way a year ago – citing increased competition and the slowing economy as top reasons.

Creative Civilization announced the appointment of marketing industry leader, Sergio H. Salinas as Executive Vice President of the agency.

The Three “C’s” to Successful Pipeline Building: Consistency, Consistency, Consistency

Rokk3r Mobile, a mobile marketing company with offices in Miami and Colombia, has been formed to work with direct clients, media companies and advertising agencies in Latin America, the Caribbean and the US Hispanic market.

alPunto has developed strategic and promotional plans for launching the brand to this consumer segment.

the vox collective this week launched a public service announcement campaign seeking to inform Hispanic parents about the dangers of marijuana use among teenagers and urging them to talk to their kids about the risks of drug use. The campaign was created for the Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign, in conjunction with the Partnership for a Drug-Free America.

comScore, Inc. released an overview f Internet usage in Latin America, a region that is home to nearly 62 million of the 850 million worldwide Internet users (age 15 and older at home and work locations), as measured by the comScore World Metrix audience measurement service.

Aspen Latino, the Hispanic experiential and promotional marketing division of Aspen Marketing Services, has been awarded nationwide Hispanic experiential marketing responsibilities for ABSOLUT Vodka. As part of its duties, Aspen Latino will manage and oversee all Hispanic on-premise account activation for the recently launched ABSOLUT Global Cooling campaign.

As buyers and sellers head into a final round of upfront sales presentations by the major TV networks in New York this week the main talk will be about the fall TV schedules that typically trigger the start of billions of dollars in annual TV advertising sales. But if you listen closely, you may hear them discussing a dirty little secret: That for the second year in a row, those billions of dollars in upfront advertising buys will be negotiated, bought and sold on the basis of somewhat shaky, and still unaccredited Nielsen TV ratings.

Last week the U.S. Census Bureau released the latest Hispanic population estimates. What stood out is Hispanic population growth was overwhelmingly (62%) driven by natural increase and not net immigration in contrast with 2000 when natural increase and immigration were nearly equal. By Carlos Santoago. To read El Blog CLICK above.