Dieste, Harmel & Partners has expanded its account management team with the addition of three team members to serve the agency’s growing portfolio.
Ad Agency
La Costeña assigns Concept Café US Hispanic ad responsibilities.
La Costeña has selected Miami based Concept Café to manage its U.S. Hispanic advertising efforts.
How Can Small Agencies Land the Big Fish?
The first step to land that large, agency-elevating client is always the toughest. Devising the plan to land that signature client that will forever transform the face of an agency is no easy task and executing it effectively is more difficult. Changing an agency’s M.O. from targeting minnows to an approach aimed at landing Moby Dick, may be the toughest challenge faced by principals of small agencies.
Nielsen chooses República to build brand awareness for LPM in Miami.
República announced that it has been selected by The Nielsen Company to lead Miami’s brand awareness and community outreach efforts of the multimedia company’s television measurement services and technology.
Interpublic launches Multicultural Advertising Agency with Jay-Z.
Steve Stoute and Shawn “JAY-Z” Carter announced that they will form a new advertising agency dedicated to reaching the multicultural consumer.
Gruma selects Lopez Negrete Communications as PR AOR.
Gruma, the makers of Maseca and Guerrero brands has selected Houston based Lopez Negrete Communications as their public relations agency of record.
Motivo Insights launches.
Leveraging over a decade’s worth of experience with brand strategy and consumer research at Young & Rubicam’s The Bravo Group and MTV Networks, Gonzalo Perez has established Motivo Insights, a new consumer insights agency dedicated to helping marketers and advertisers better understand opportunities that exist with today’s youth, urban, and Hispanic consumers.
Anita Santiago Advertising named Hispanic AORd by Compass Bank.
Anita Santiago Advertising (ASA) announced that it has been appointed Hispanic Advertising Agency of Record by Compass Bank, providing several advertising campaigns for the bank’s Hispanic outreach initiatives in the seven states included in Compass’ footprint.
SCPF to develop creative campaign for Big Brothers Big Sisters.
Creative agency SCPF was assigned to develop an image campaign targeting Hispanic Americans for Big Brothers Big Sisters of Greater Miami, one of the largest affiliate chapters of the national youth mentoring organization.
Time Warner Cable selects alPunto Advertising.
After an agency search which included eight top Hispanic ad agencies, Time Warner Cable selected alPunto Advertising of Tustin, CA as Hispanic agency in Souther California. The assignment includes strategic planning, creative development, media planning and buying, interactive and promotions for Branding and DR programs.
LatinVox evolves to The Vox Collective.
Latinvox announced the evolution of its brand into “the vox collective.” The full service agency, known for providing clients including Macy’s, Verizon Wireless and the Office of National Drug Control Policy with Hispanic marketing and advertising support, will now offer brands an additional focus on emerging marketing priorities including cause-related, interactive and lifestyle, and multicultural marketing.
Santiago Solutions Group joins forces with Populicom.
Los Angeles based Santiago Solutions Group headed by Carlos Santiago has joined forces with Puerto Rico based Populicom headed Guillermo Paz.
Is This The Year of The Un-Agency?
It’s 2008. The advertising agency business is definitely going to change this year.
Sony Latin America chooses Alma’s creativity.
Alma DDB’s team headed by Luis Miguel Messianu has been assigned by Sony Latin America the launch of the new Handycam campaign in Latin America.
