Ad Agency

Clients and agencies have entrusted the planning & buying of Hispanic media to planners and buyers that do not consume the media, spend time with the media and do not visit the key US Hispanic Markets where the media serve the US Hispanic Consumer, (this approach is so unsophisticated I might add, maybe the agency folks are too cheap to educate their planning and buying teams with local knowledge. It is like me saying I know Italy, since I frequently have dinner in the Little Italy section in New York).

SCPF has named a new creative team at their Miami location. Carmelo Rodriguez and Guillermo Fernandez-Lomana have joined the agency from CONTRAPUNTO/BBDO.

Over the last couple of days, many agencies in the US Hispanic Market and other key multicultural segments have been in conversations to either pitch independently or in conjunction with other multicultural shops the Nissan & Infinity ethnic account.

As many of you know, the ‘Coffee Wars’ between McDonald’s and Dunkin’ Donuts and Starbucks for morning coffee supremacy are in full swing.

Gary Bonilla – VP & Strategic Services Director based in the New York office of Wing Latino will be leaving the agency on his way to a new post as Sr VP Global Creative Strategy at Nickelodeon Network.

J. C. Penney Company, Inc. announced The Vidal Partnership (TVP) as the Company’s new U.S. Hispanic advertising agency of record. Today’s announcement reinforces JCPenney’s commitment to ensuring that its products, services and messages are always on target, allowing JCPenney to build a deeper, more emotional and enduring relationship with its customers from the diverse communities it serves.

Lopez Negrete Communications announced the addition of Rosa Serrano as Director of Media Planning and Buying. Day-to-day duties will include overseeing the planning and buying team in Houston, and developing strategic media solutions for clients Reliant Energy, Tyson Foods, Sonic Drive-Ins, Mission Foods and Maseca.

MoneyGram International has launched a major global campaign spanning TV, print, radio, out-of-home, retail, point of sale, website development and employee communication under agency of record Draftfcb. The first execution to break was a 30- second television commercial

Rosy Thompson has joined Arenas Group, a entertainment and media company marketing entertainment products to U.S. Latino audiences. Thompson takes the role of VP Media Director, responsible for developing strategic media solutions and integrated strategies for the agency’s clients.